Brand page · Clothing · New Zealand
The Outlet traffic, ads & competitors 543k visits a month, 94 active Meta ads, Gravity score 661.
The Outlet — The Outlet is a retail store that sells clothing, footwear, snow clothing and gear with storewide discounts and promotions. In September 2026 theoutlet.co.nz drew an estimated 543k visits, down 3% on the month before. It ranks #3 of 2,191 Clothing brands in New Zealand and holds a 3.9 Trustpilot rating over 76 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Outlet is a retail store that sells clothing, footwear, snow clothing and gear with storewide discounts and promotions.
01 · Traffic
The Outlet website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Outlet drew an estimated 543k visits in September 2026, down 3% on the month before and up 11% over three months.
- Worldwide#23,308of 4.5m sites · Top 1%
- In New Zealand#61of 26.3k sites · Top 1%
- Clothing, worldwide#1,904of 459,295 brands · Top 1%
- Clothing, New Zealand#3of 2,191 brands · Top 1%
543k
estimated visits in September
1 mo ▼ −3.1%4 mo ▲ +10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Outlet reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Outlet holds 3.9 out of 5 on Trustpilot over 76 reviews, 73 of them in the last twelve months: 66% of customers give five stars and 24% one star. That volume places The Outlet in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Women's Clothing Store Men's Clothing Store Outlet Store Outdoor Sports Store Shoe Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Outlet best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Outlet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Outlet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Outlet ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Outlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
default_collection_headlineThe Outlet6 Oct 2026image
Extra 40% Off Clothing & FootwearThe Outlet5 Oct 2026image
Closing Down Sale On NowThe Outlet5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026T7 Retail Limitedverified
Text ad21 Oct 2026T7 Retail Limitedverified
Text ad21 Oct 2026T7 Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Outlet influencers
The creators who tag @the_outlet_nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_outlet_nz on Instagram, led by Rachel-Jane (35.8k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRachel-Jane@raacheljane · 🇳🇿 NZ | Food cooking nutrition Creator | 35.8k | 2.8% | 1 | Tagged @the_outlet_nz |
06 · Competitors according to Gravity
The Outlet competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Outlet among Clothing brands in New Zealand. The closest is outletinn.com, then picksport.de, The Last Hunt, outmaxshop.com, outdoorlook.co.uk, dockyard.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| outletinn.comoutletinn.com | |||||||
| picksport.depicksport.de | |||||||
| The Last Huntthelasthunt.com | |||||||
| outmaxshop.comoutmaxshop.com | |||||||
| outdoorlook.co.ukoutdoorlook.co.uk | |||||||
| dockyard.hudockyard.hu |
07 · Company
Who is behind The Outlet?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Outlet is a company based in New Zealand, founded in 2025 according to LinkedIn, on a domain registered in November 2018. It employs about 8 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2025, per LinkedIn
- Domain registered
- 25 Nov 2018
- Employees
- 8 on LinkedIn
- Own store
- theoutlet.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Outlet
What people ask Google about The Outlet.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Outlet a legit company?
According to Gravity by Benchr, The Outlet is a brand based in New Zealand: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 9,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Outlet reviews
Customers rate The Outlet 3.9 out of 5 on Trustpilot over 76 reviews, 73 of them in the last twelve months: 66% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Outlet?
The Outlet is a retail store that sells clothing, footwear, snow clothing and gear with storewide discounts and promotions. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a The Outlet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Outlet advertises on Facebook and Instagram and on Google, where its offers often run. Check theoutlet.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Outlet?
Gravity by Benchr records a company based in New Zealand, founded in 2025 according to LinkedIn, on a domain registered in 2018, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Outlet growing?
Yes. Gravity by Benchr estimates about 542,500 visits to theoutlet.co.nz in September 2026, down 3% in a month and up 11% over three months. The Outlet ranks #3 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The Outlet's ad budget?
Gravity by Benchr does not publish a spend figure for The Outlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, The Outlet ranks #3 of 2,191 by estimated traffic. Its closest competitors on the same market are outletinn.com, picksport.de, The Last Hunt, outmaxshop.com and outdoorlook.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Outlet.