Brand page · Personal Care · Australia
The Perfume Warehouse: 52.1k visits a month, 7 active Meta ads, Gravity score 534.
The Perfume Warehouse — The Perfume Warehouse is an online retailer that sells 100% authentic perfumes, colognes and fragrances from over 300 premium and niche brands at discounted prices. In September 2026 theperfumewarehouse.com.au drew an estimated 52.1k visits, down 33% on the month before. It ranks #175 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Perfume Warehouse is an online retailer that sells 100% authentic perfumes, colognes and fragrances from over 300 premium and niche brands at discounted prices.
01 · Traffic
How much traffic The Perfume Warehouse gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Perfume Warehouse drew an estimated 52.1k visits in September 2026, down 33% on the month before and up 124% over three months.
- Worldwide#164,120of 4.5m sites · Top 5%
- In Australia#3,986of 105k sites · Top 5%
- Personal Care, worldwide#8,303of 215,119 brands · Top 5%
- Personal Care, Australia#175of 6,103 brands · Top 5%
52.1k
estimated visits in September
1 mo ▼ −33.5%4 mo ▲ +124.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Perfume Warehouse.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Perfume Warehouse holds 3.6 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Perfume Store Cosmetics and Perfumes Supplier Clothing Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Perfume Warehouse sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Perfume Warehouse sells on Shopify, 61% of its catalogue in stock. The best seller is Si 100ml Eau de Parfum, at A$169.00, followed by Aromatics Elixir 100ml Eau de Parfum and Club De Nuit Intense 200ml Eau de Parfum.
#1Si 100ml Eau de ParfumThe Perfume WarehouseA$169.00In stock
#2Aromatics Elixir 100ml Eau de ParfumThe Perfume WarehouseA$149.90In stock
#3Club De Nuit Intense 200ml Eau de ParfumThe Perfume WarehouseA$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Perfume Warehouse in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 8% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$125.46
- Currency
- AUD
04 · Ads
What The Perfume Warehouse is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Perfume Warehouse runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
default_collection_headlineThe Perfume Warehouse18 Sept 2026image
default_collection_headlineThe Perfume Warehouse15 Sept 2026image
Dare 100ml Eau de ToiletteThe Perfume Warehouse2 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad29 Sept 2026The Perfume Warehouseverified
Text ad7 Sept 2026The Perfume Warehouseverified
Text ad10 Jun 2026The Perfume Warehouseverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Perfume Warehouse.
The creators who tag @theperfumewarehouseau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Perfume Warehouse competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Perfume Warehouse among Personal Care brands in Australia. The closest is The Beauty Shop, then Skinluxe, Perfume Clearance Centre, The Clinic, LAMILAS PERFUME, Ascent Luxury Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Beauty Shopthebeautyshop.com.au | |||||||
| Skinluxeskinluxe.com.au | |||||||
| Perfume Clearance Centreperfumeclearancecentre.com.au | |||||||
| The Clinictheclinic.net.au | |||||||
| LAMILAS PERFUMElamilas.com.au | |||||||
| Ascent Luxury Cosmeticsascentluxurycosmetics.com.au |
07 · Company
The company behind The Perfume Warehouse.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Perfume Warehouse is a company based in Camellia, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Camellia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theperfumewarehouse.com.au · Shopify · AUD
- Catalogue
- 291 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Perfume Warehouse
What people ask Google about The Perfume Warehouse.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Perfume Warehouse legit?
According to Gravity by Benchr, The Perfume Warehouse is a brand based in Camellia, Australia: it sells on a Shopify store, it has 599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Perfume Warehouse known for?
The Perfume Warehouse is an online retailer that sells 100% authentic perfumes, colognes and fragrances from over 300 premium and niche brands at discounted prices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Perfume Warehouse expensive?
The Perfume Warehouse's best seller, Si 100ml Eau de Parfum, sells A$169.00 on theperfumewarehouse.com.au. 61% of the catalogue is in stock. Gravity does not track prices daily: check theperfumewarehouse.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Perfume Warehouse discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Perfume Warehouse advertises on Facebook and Instagram and on Google, where its offers often run. Check theperfumewarehouse.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Perfume Warehouse?
The Perfume Warehouse sells on its own website, theperfumewarehouse.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is The Perfume Warehouse doing well?
Yes. Gravity by Benchr estimates about 52,100 visits to theperfumewarehouse.com.au in September 2026, down 33% in a month and up 124% over three months. The Perfume Warehouse ranks #175 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Perfume Warehouse use?
Gravity by Benchr identifies theperfumewarehouse.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Perfume Warehouse's ad budget?
Gravity by Benchr does not publish a spend figure for The Perfume Warehouse on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, The Perfume Warehouse ranks #175 of 6,103 by estimated traffic. Its closest competitors on the same market are The Beauty Shop, Skinluxe, Perfume Clearance Centre, The Clinic and LAMILAS PERFUME. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Perfume Warehouse.