Brand page · Kitchen & Dining · Australia
Thermomix traffic, ads & competitors 142k visits a month, 49 active Meta ads, Gravity score 654.
Thermomix — Thermomix is a kitchen appliance brand that sells advanced cooking devices and accessories, helping people cook fresh, healthy meals with confidence and ease. In September 2026 thermomix.com.au drew an estimated 142k visits, down 16% on the month before. It ranks #36 of 4,419 Kitchen & Dining brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Thermomix is a kitchen appliance brand that sells advanced cooking devices and accessories, helping people cook fresh, healthy meals with confidence and ease.
01 · Traffic
Thermomix website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thermomix drew an estimated 142k visits in September 2026, down 16% on the month before and down 23% over three months.
- Worldwide#70,056of 4.5m sites · Top 5%
- In Australia#1,492of 105k sites · Top 5%
- Kitchen & Dining, worldwide#1,560of 145,612 brands · Top 5%
- Kitchen & Dining, Australia#36of 4,419 brands · Top 1%
142k
estimated visits in September
1 mo ▼ −16.2%4 mo ▼ −22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Thermomix reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thermomix holds 2.6 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Appliance Store Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Thermomix best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Thermomix sells on Shopify, 88% of its catalogue in stock. The best seller is Thermomix® Bowl Brush, at A$7.00, followed by Thermomix® Blade Cover and Peeler and Oven Tray Liner.
#1Thermomix® Bowl BrushThermomixA$7.00In stock
#2Thermomix® Blade Cover and PeelerThermomixA$69.00In stock
#3Oven Tray LinerThermomixA$11.95–A$18.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Thermomix in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 76% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$42.72
- Currency
- AUD
04 · Ads
Thermomix ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thermomix runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
Meet the all-new TM7Thermomix in Australia6 Oct 2026video
Meet the all-new TM7Thermomix in Australia6 Oct 2026video
Your kitchen, simplifiedThermomix in Australia5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE MIX AUSTRALIA PTY LTDverified
Image ad20 Oct 2026THE MIX AUSTRALIA PTY LTDverified
Text ad20 Oct 2026THE MIX AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Thermomix influencers
The creators who tag @thermomix_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Thermomix competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thermomix among Kitchen & Dining brands in Australia. The closest is Posha, then monsieur-cuisine.com, Suvie, thechefrobot.com, moulinex.fr, kenwoodworld.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Poshaposha.com | |||||||
| monsieur-cuisine.commonsieur-cuisine.com | |||||||
| Suviesuvie.com | |||||||
| thechefrobot.comthechefrobot.com | |||||||
| moulinex.frmoulinex.fr | |||||||
| kenwoodworld.comkenwoodworld.com |
07 · Company
Who is behind Thermomix?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thermomix is a company based in Melbourne, Australia, founded in 2001 according to LinkedIn. It employs about 713 people.
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- 2001, per LinkedIn
- Employees
- 713 on LinkedIn
- Own store
- thermomix.com.au · Shopify · AUD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thermomix
What people ask Google about Thermomix.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thermomix legit or a scam?
According to Gravity by Benchr, Thermomix is a brand based in Melbourne, Australia: it sells on a Shopify store, it employs 713 people on LinkedIn, it has 213,394 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Thermomix sell?
Thermomix is a kitchen appliance brand that sells advanced cooking devices and accessories, helping people cook fresh, healthy meals with confidence and ease. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Thermomix expensive?
Thermomix's best seller, Thermomix® Bowl Brush, sells A$7.00 on thermomix.com.au. 88% of the catalogue is in stock. Gravity does not track prices daily: check thermomix.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Thermomix have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Thermomix advertises on Facebook and Instagram and on Google, where its offers often run. Check thermomix.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Thermomix?
Thermomix sells on its own website, thermomix.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Thermomix?
Gravity by Benchr records a company based in Melbourne, Australia, founded in 2001 according to LinkedIn, with 713 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Thermomix doing well?
Not at the moment. Gravity by Benchr estimates about 141,500 visits to thermomix.com.au in September 2026, down 16% in a month and down 23% over three months. Thermomix ranks #36 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Thermomix use?
Gravity by Benchr identifies thermomix.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Thermomix spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Thermomix on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, Thermomix ranks #36 of 4,419 by estimated traffic. Its closest competitors on the same market are Posha, monsieur-cuisine.com, Suvie, thechefrobot.com and moulinex.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thermomix.