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- The Sauna Heater
Brand page · Pool & Spa · United States
The Sauna Heater traffic, ads & competitors 45.5k visits a month, 27 active Meta ads, Gravity score 662.
The Sauna Heater — The Sauna Heater is an online retailer specializing in sauna heaters, sauna cabins, and sauna accessories, offering products from premium brands like HUUM and Harvia. In September 2026 thesaunaheater.com drew an estimated 45.5k visits, up 11% on the month before. It ranks #42 of 890 Pool & Spa brands in the United States and holds a 4.7 Trustpilot rating over 329 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 55 peers: Pool & Spa brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Sauna Heater is an online retailer specializing in sauna heaters, sauna cabins, and sauna accessories, offering products from premium brands like HUUM and Harvia.
01 · Traffic
The Sauna Heater website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Sauna Heater drew an estimated 45.5k visits in September 2026, up 11% on the month before and up 80% over three months.
- Worldwide#184,375of 4.5m sites · Top 5%
- In United States#58,881of 1.2m sites · Top 10%
- Pool & Spa, worldwide#182of 9,591 brands · Top 5%
- Pool & Spa, United States#42of 890 brands · Top 5%
45.5k
estimated visits in September
1 mo ▲ +10.8%4 mo ▲ +79.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Sauna Heater reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Sauna Heater holds 4.7 out of 5 on Trustpilot over 329 reviews, 185 of them in the last twelve months: 89% of customers give five stars and 5% one star. That volume places The Sauna Heater in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Sauna Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Sauna Heater best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Sauna Heater sells on Shopify, 100% of its catalogue in stock. The best seller is Harvia Sauna Stone Package, at US$59.00–US$806.00, followed by HUUM DROP 9 kW Sauna Heater Package and Harvia AC3000.
#1Harvia Sauna Stone PackageThe Sauna HeaterUS$59.00–US$806.00In stock
#2HUUM DROP 9 kW Sauna Heater PackageThe Sauna HeaterUS$3,133.00–US$4,058.00In stock- #3Harvia AC3000The Sauna HeaterUS$59.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Sauna Heater in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 11% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$4,100.00
- Currency
- USD
04 · Ads
The Sauna Heater ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Sauna Heater runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Harvia Club K10G Sauna HeaterThe Sauna Heater27 Sept 2026image
The Sauna Heater | Saunas, Heaters & Everything Sauna-RelatedThe Sauna Heater7 Sept 2026image
CEDRO ™ Cold Plunge – American made luxuryThe Sauna Heater22 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Architecture Mates, LLCverified
Text ad20 Oct 2026Architecture Mates, LLCverified
Text ad20 Oct 2026Architecture Mates, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Sauna Heater influencers
The creators who tag @thesaunaheater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Sauna Heater competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Sauna Heater among Pool & Spa brands in the United States. The closest is Select Saunas, then Haven Of Heat, Finnish Sauna Builders, Saunastore.com, Topture, West Coast Saunas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Select Saunasselectsaunas.com | |||||||
| Haven Of Heathavenofheat.com | |||||||
| Finnish Sauna Buildersfinnishsaunabuilders.com | |||||||
| Saunastore.comsaunastore.com | |||||||
| Topturetopture.com | |||||||
| West Coast Saunaswcsaunas.com |
07 · Company
Who is behind The Sauna Heater?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Sauna Heater is a company based in Middletown, United States, founded in 2023 according to LinkedIn, on a domain registered in January 2023. It employs about 4 people.
- Entity country
- 🇺🇸 United States · Middletown
- Founded
- 2023, per LinkedIn
- Domain registered
- 14 Jan 2023
- Employees
- 4 on LinkedIn · 2-10
- Own store
- thesaunaheater.com · Shopify · USD
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Sauna Heater
What people ask Google about The Sauna Heater.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Sauna Heater legit or a scam?
According to Gravity by Benchr, The Sauna Heater is a brand based in Middletown, United States: its website has existed since January 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 5,826 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Sauna Heater reviews
Customers rate The Sauna Heater 4.7 out of 5 on Trustpilot over 329 reviews, 185 of them in the last twelve months: 89% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Sauna Heater sell?
The Sauna Heater is an online retailer specializing in sauna heaters, sauna cabins, and sauna accessories, offering products from premium brands like HUUM and Harvia. Gravity by Benchr classifies it under Pool & Spa, with Sauna Accessories making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Sauna Heater expensive?
The Sauna Heater's best seller, Harvia Sauna Stone Package, sells from US$59.00 to US$806.00 on thesaunaheater.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thesaunaheater.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Sauna Heater discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Sauna Heater advertises on Facebook and Instagram and on Google, where its offers often run. Check thesaunaheater.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Sauna Heater?
The Sauna Heater sells on its own website, thesaunaheater.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Sauna Heater?
Gravity by Benchr records a company based in Middletown, United States, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Sauna Heater doing well?
Yes. Gravity by Benchr estimates about 45,500 visits to thesaunaheater.com in September 2026, up 11% in a month and up 80% over three months. The Sauna Heater ranks #42 of 890 Pool & Spa brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Sauna Heater use?
Gravity by Benchr identifies thesaunaheater.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Sauna Heater spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Sauna Heater on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in the United States?
Among Pool & Spa brands in the United States in the Gravity by Benchr index, The Sauna Heater ranks #42 of 890 by estimated traffic. Its closest competitors on the same market are Select Saunas, Haven Of Heat, Finnish Sauna Builders, Saunastore.com and Topture. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Sauna Heater.