- Gravity
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- School Locker
Brand page · Clothing · Australia
School Locker traffic, ads & competitors 79.1k visits a month, 36 active Meta ads, Gravity score 678.
School Locker — School Locker is a retailer that offers school uniforms, technology products, sporting equipment, musical instruments and stationery for school-aged children, operating as a one-stop shop run by Harvey Norman. In September 2026 theschoollocker.com.au drew an estimated 79.1k visits, down 22% on the month before. It ranks #411 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
School Locker is a retailer that offers school uniforms, technology products, sporting equipment, musical instruments and stationery for school-aged children, operating as a one-stop shop run by Harvey Norman.
01 · Traffic
School Locker website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
School Locker drew an estimated 79.1k visits in September 2026, down 22% on the month before and up 16% over three months.
- Worldwide#114,818of 4.5m sites · Top 5%
- In Australia#2,622of 105k sites · Top 5%
- Clothing, worldwide#11,040of 459,295 brands · Top 5%
- Clothing, Australia#411of 12,275 brands · Top 5%
79.1k
estimated visits in September
1 mo ▼ −21.7%4 mo ▲ +15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
School Locker reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
School Locker holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Electronics Store TV store Electronics Company Battery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
School Locker best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read School Locker's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places School Locker in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
School Locker ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
School Locker runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
School Bags Ready 🎒The School Locker13 Oct 2026video
Limited Time OfferThe School Locker3 Oct 2026image
Find Their Favourites 🎒💖The School Locker2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yomstar Australia Pty Ltdverified
Text ad20 Oct 2026Yomstar Australia Pty Ltdverified
Text ad20 Oct 2026Yomstar Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
School Locker influencers
The creators who tag @theschoollocker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
School Locker competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for School Locker among Clothing brands in Australia. The closest is shopncaasports.com, then Wehrmacht.es, Curva, SA Rugby, AllMulticam, FNSHP.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopncaasports.comshopncaasports.com | |||||||
| Wehrmacht.eswehrmacht.es | |||||||
| Curvacurvaegypt.com | |||||||
| SA Rugbysarugbyshop.co.za | |||||||
| AllMulticamallmulticam.ru | |||||||
| FNSHP.czfnshp.cz |
07 · Company
Who is behind School Locker?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
School Locker is a company based in Australia, founded in 2013 according to LinkedIn. It employs about 114 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 2013, per LinkedIn
- Employees
- 114 on LinkedIn
- Own store
- theschoollocker.com.au · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about School Locker
What people ask Google about School Locker.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is School Locker legit or a scam?
According to Gravity by Benchr, School Locker is a brand based in Australia: it sells on a Magento store, it employs 114 people on LinkedIn, it has 1,572 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does School Locker sell?
School Locker is a retailer that offers school uniforms, technology products, sporting equipment, musical instruments and stationery for school-aged children, operating as a one-stop shop run by Harvey Norman. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a School Locker discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: School Locker advertises on Facebook and Instagram and on Google, where its offers often run. Check theschoollocker.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy School Locker?
School Locker sells on its own website, theschoollocker.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind School Locker?
Gravity by Benchr records a company based in Australia, founded in 2013 according to LinkedIn, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is School Locker doing well?
Yes. Gravity by Benchr estimates about 79,100 visits to theschoollocker.com.au in September 2026, down 22% in a month and up 16% over three months. School Locker ranks #411 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does School Locker use?
Gravity by Benchr identifies theschoollocker.com.au as a Magento store. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is School Locker's ad budget?
Gravity by Benchr does not publish a spend figure for School Locker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, School Locker ranks #411 of 12,275 by estimated traffic. Its closest competitors on the same market are shopncaasports.com, Wehrmacht.es, Curva, SA Rugby and AllMulticam. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with School Locker.