Brand page · Personal Care · Australia
The Shade: 51.1k visits a month, 42 active Meta ads, Gravity score 581.
The Shade — The Shade offers salon-grade permanent hair colours that are hypoallergenic, vegan, and free from ammonia, PPD, parabens, and other chemicals, designed for sensitive skin and made in Italy. In September 2026 theshade.com.au drew an estimated 51.1k visits, down 27% on the month before. It ranks #178 of 6,103 Personal Care brands in Australia and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Shade offers salon-grade permanent hair colours that are hypoallergenic, vegan, and free from ammonia, PPD, parabens, and other chemicals, designed for sensitive skin and made in Italy.
01 · Traffic
How much traffic The Shade gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Shade drew an estimated 51.1k visits in September 2026, down 27% on the month before and up 6% over three months.
- Worldwide#167,090of 4.5m sites · Top 5%
- In Australia#4,067of 105k sites · Top 5%
- Personal Care, worldwide#8,473of 215,119 brands · Top 5%
- Personal Care, Australia#178of 6,103 brands · Top 5%
51.1k
estimated visits in September
1 mo ▼ −26.8%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Shade.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Shade holds 2.1 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 90% one star.
Hair Product Store Cosmetics Store Hairdresser Hair Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Shade sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Shade's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Shade in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Shade is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Shade runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
Australia's #1 hair colourThe Shade9 Sept 2026video
Hypoallergenic Hair ColourThe Shade9 Sept 2026image
Hypoallergenic Hair ColourThe Shade9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TheShade PTY LTDverified
Text ad21 Oct 2026TheShade PTY LTDverified
Text ad21 Oct 2026TheShade PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Shade.
The creators who tag @theshadehair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Shade competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Shade among Personal Care brands in Australia. The closest is はがせるジェルネイル、セルフネイルの【HOMEI公式通販サイト】, then Gillette, isehan.co.jp, us.elemis.com, CeraVe, B1CARE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| はがせるジェルネイル、セルフネイルの【HOMEI公式通販サイト】homei-nail.jp | |||||||
| Gillettegillette.jp | |||||||
| isehan.co.jpisehan.co.jp | |||||||
| us.elemis.comus.elemis.com | |||||||
| CeraVecerave-centroamerica.com | |||||||
| B1CAREb1care.com |
07 · Company
The company behind The Shade.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Shade is a company based in Australia, founded in 1990 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1990, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theshade.com.au · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Shade
What people ask Google about The Shade.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Shade a legit company?
According to Gravity by Benchr, The Shade is a brand based in Australia: it sells on a Woocommerce store, it employs 4 people on LinkedIn, it has 18,325 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Shade reviews
Customers rate The Shade 2.1 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 0% give five stars, 90% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Shade sell?
The Shade offers salon-grade permanent hair colours that are hypoallergenic, vegan, and free from ammonia, PPD, parabens, and other chemicals, designed for sensitive skin and made in Italy. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
The Shade promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Shade advertises on Facebook and Instagram and on Google, where its offers often run. Check theshade.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Shade?
The Shade sells on its own website, theshade.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Shade?
Gravity by Benchr records a company based in Australia, founded in 1990 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Shade doing well?
Yes. Gravity by Benchr estimates about 51,100 visits to theshade.com.au in September 2026, down 27% in a month and up 6% over three months. The Shade ranks #178 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Shade use?
Gravity by Benchr identifies theshade.com.au as a Woocommerce store. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Shade spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Shade on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, The Shade ranks #178 of 6,103 by estimated traffic. Its closest competitors on the same market are はがせるジェルネイル、セルフネイルの【HOMEI公式通販サイト】, Gillette, isehan.co.jp, us.elemis.com and CeraVe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Shade.