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- theskinnyfoodco
Brand page · Food Items · United Kingdom
theskinnyfoodco traffic, ads & competitors 202k visits a month, 108 active Meta ads, Gravity score 464.
theskinnyfoodco — The Skinny Food Co is a company that develops and sells healthy food products including Zero Calorie Syrups and Healthy Sauces for various dietary needs like vegan, gluten free, keto, and diabetic diets. In September 2026 theskinnyfoodco.com drew an estimated 202k visits, down 20% on the month before. It ranks #49 of 5,144 Food Items brands in the United Kingdom and holds a 4.2 Trustpilot rating over 66,881 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Skinny Food Co is a company that develops and sells healthy food products including Zero Calorie Syrups and Healthy Sauces for various dietary needs like vegan, gluten free, keto, and diabetic diets.
01 · Traffic
theskinnyfoodco website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
theskinnyfoodco drew an estimated 202k visits in September 2026, down 20% on the month before and down 35% over three months.
- Worldwide#51,942of 4.5m sites · Top 5%
- In United Kingdom#2,639of 192k sites · Top 5%
- Food Items, worldwide#1,226of 260,714 brands · Top 1%
- Food Items, United Kingdom#49of 5,144 brands · Top 1%
202k
estimated visits in September
1 mo ▼ −20.0%4 mo ▼ −34.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
theskinnyfoodco reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
theskinnyfoodco holds 4.2 out of 5 on Trustpilot over 66,881 reviews, 773 of them in the last twelve months: 77% of customers give five stars and 9% one star. That volume places theskinnyfoodco in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, theskinnyfoodco scores 4.0 over 14 reviews.
Fitness and Nutrition Service Health Food Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
theskinnyfoodco best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
theskinnyfoodco sells on Shopify, 95% of its catalogue in stock. The best seller is Salted Caramel Zero Calorie Sugar Free Skinny Syrup - 425ml, at £4.99, followed by Maple Zero Calorie Sugar Free Skinny Syrup - 425ml and Smokey BBQ Virtually Zero© Calorie Skinny Sauce - 425ml.
#1Salted Caramel Zero Calorie Sugar Free Skinny Syrup - 425mltheskinnyfoodco£4.99In stock
#2Maple Zero Calorie Sugar Free Skinny Syrup - 425mltheskinnyfoodco£4.99In stock
#3Smokey BBQ Virtually Zero© Calorie Skinny Sauce - 425mltheskinnyfoodco£4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places theskinnyfoodco in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 87% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$15.87
- Currency
- GBP
04 · Ads
theskinnyfoodco ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
theskinnyfoodco runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Make The Switch TodayThe Skinny Food Co7 Oct 2026video
💝 Your Yoghurts New BestieThe Skinny Food Co7 Oct 2026video
Make The Switch TodayThe Skinny Food Co7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NOT GUILTY FOOD COverified
Text ad20 Oct 2026NOT GUILTY FOOD COverified
Text ad20 Oct 2026NOT GUILTY FOOD COverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
theskinnyfoodco influencers
The creators who tag @skinnyfoodco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skinnyfoodco on Instagram, led by Online Coach - Phil 🔥 (38.5k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOnline Coach - Phil 🔥@fire_physiques_coach · 🇬🇧 GB | Fitness sport bodybuilding Creator | 38.5k | 1.1% | 8 | Tagged @skinnyfoodco |
06 · Competitors according to Gravity
theskinnyfoodco competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for theskinnyfoodco among Food Items brands in the United Kingdom. The closest is Skinny Mixes, then Torani, Monin Americas, Javvy Coffee, More Nutrition, Netrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skinny Mixesskinnymixes.com | |||||||
| Toranitorani.com | |||||||
| Monin Americasmonin.us | |||||||
| Javvy Coffeejavvycoffee.com | |||||||
| More Nutritionmorenutrition.de | |||||||
| Netritionnetrition.com |
07 · Company
Who is behind theskinnyfoodco?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
theskinnyfoodco is a company based in Nottingham, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in May 2017. It employs about 23 people.
- Entity country
- 🇬🇧 United Kingdom · Nottingham
- Founded
- 2018, per LinkedIn
- Domain registered
- 31 May 2017
- Status
- Operating
- Employees
- 23 on LinkedIn
- Own store
- theskinnyfoodco.com · Shopify · GBP
- Catalogue
- 248 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about theskinnyfoodco
What people ask Google about theskinnyfoodco.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is theskinnyfoodco legit?
According to Gravity by Benchr, theskinnyfoodco is a brand based in Nottingham, United Kingdom: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 379,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
theskinnyfoodco reviews
Customers rate theskinnyfoodco 4.2 out of 5 on Trustpilot over 66,881 reviews, 773 of them in the last twelve months: 77% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, theskinnyfoodco scores 4.0 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does theskinnyfoodco sell?
The Skinny Food Co is a company that develops and sells healthy food products including Zero Calorie Syrups and Healthy Sauces for various dietary needs like vegan, gluten free, keto, and diabetic diets. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is theskinnyfoodco expensive?
theskinnyfoodco's best seller, Salted Caramel Zero Calorie Sugar Free Skinny Syrup - 425ml, sells £4.99 on theskinnyfoodco.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check theskinnyfoodco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does theskinnyfoodco have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: theskinnyfoodco advertises on Facebook and Instagram and on Google, where its offers often run. Check theskinnyfoodco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy theskinnyfoodco?
theskinnyfoodco sells on its own website, theskinnyfoodco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind theskinnyfoodco?
Gravity by Benchr records a company based in Nottingham, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is theskinnyfoodco doing well?
Not at the moment. Gravity by Benchr estimates about 202,400 visits to theskinnyfoodco.com in September 2026, down 20% in a month and down 35% over three months. theskinnyfoodco ranks #49 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does theskinnyfoodco use?
Gravity by Benchr identifies theskinnyfoodco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is theskinnyfoodco's ad budget?
Gravity by Benchr does not publish a spend figure for theskinnyfoodco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, theskinnyfoodco ranks #49 of 5,144 by estimated traffic. Its closest competitors on the same market are Skinny Mixes, Torani, Monin Americas, Javvy Coffee and More Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with theskinnyfoodco.