Brand page · Jewelry · United Kingdom
The Strap Tailor: 62.8k visits a month, 313 active Meta ads, Gravity score 566.
The Strap Tailor — The Strap Tailor is a luxury watch strap supplier that creates handmade and handstitched watch straps using traditional techniques and high-quality leathers sourced globally. They offer both ready-to-wear and bespoke watch straps for discerning collectors and brands. In September 2026 thestraptailor.com drew an estimated 62.8k visits, down 21% on the month before. It ranks #576 of 33,382 Jewelry brands in United Kingdom and holds a 4.8 Trustpilot rating over 5,674 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Strap Tailor is a luxury watch strap supplier that creates handmade and handstitched watch straps using traditional techniques and high-quality leathers sourced globally. They offer both ready-to-wear and bespoke watch straps for discerning collectors and brands.
01 · Traffic
How much traffic The Strap Tailor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Strap Tailor drew an estimated 62.8k visits in September 2026, down 21% on the month before and down 26% over three months.
- Worldwide#139,880of 4.5m sites · Top 5%
- In United States#45,242of 1.2m sites · Top 5%
- Jewelry, worldwide#3,160of 132,285 brands · Top 5%
- Jewelry, United States#576of 33,382 brands · Top 5%
62.8k
estimated visits in September
1 mo ▼ −20.9%4 mo ▼ −25.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Strap Tailor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Strap Tailor holds 4.8 out of 5 on Trustpilot over 5,674 reviews, 1,182 of them in the last twelve months: 93% of customers give five stars and 2% one star. That volume places The Strap Tailor in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, The Strap Tailor scores 4.3 over 33 reviews.
Leather Goods Store Watch Store Watch Repair Service Leather Goods Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Strap Tailor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Strap Tailor sells on Shopify, 100% of its catalogue in stock. The best seller is Premium Ribbed Fabric Watch Strap - Army Green, at £29.00, followed by Design Your Own Strap and Premium Fabric Watch Strap - No Time To Die Bond.
#1Premium Ribbed Fabric Watch Strap - Army GreenThe Strap Tailor£29.00In stock
#2Design Your Own StrapThe Strap Tailor£115.00–£180.00In stock
#3Premium Fabric Watch Strap - No Time To Die BondThe Strap Tailor£26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Strap Tailor in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$201.18
- Currency
- GBP
04 · Ads
What The Strap Tailor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Strap Tailor runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
A Strap Worthy of Your Favourite WatchThe Strap Tailor6 Oct 2026image
Premium Ribbed Two Piece Ballistic Nylon - BlackThe Strap Tailor2 Oct 2026image
Refresh Your Favourite WatchThe Strap Tailor2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Strap Tailor Ltdverified
Text ad20 Oct 2026The Strap Tailor Ltdverified
Text ad20 Oct 2026The Strap Tailor Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Strap Tailor.
The creators who tag @thestraptailor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thestraptailor on Instagram, led by Steve (10.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteve@__scuba___steve__ · 🇬🇧 GB | Fashion style luxury Creator | 10.6k | 0.3% | 4 | Tagged @thestraptailor |
06 · Competitors according to Gravity
Who The Strap Tailor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Strap Tailor among Jewelry brands in United Kingdom. The closest is Steel Reef, then HS by WatchObsession, N O R T H S T A R, Forstner Bands UK, Driklux, Aevitas Watch Winders.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steel Reefsteelreef.com | |||||||
| HS by WatchObsessionhirschstraps.com | |||||||
| N O R T H S T A Rnorthstarstraps.com | |||||||
| Forstner Bands UKforstnerbands.co.uk | |||||||
| Drikluxdriklux.com | |||||||
| Aevitas Watch Windersaevitas-uk.co.uk |
07 · Company
The company behind The Strap Tailor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Strap Tailor is a company based in Aylesbury, United Kingdom, on a domain registered in April 2018. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Aylesbury
- Founded
- Data not available
- Domain registered
- 11 Apr 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thestraptailor.com · Shopify · GBP
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Strap Tailor
What people ask Google about The Strap Tailor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Strap Tailor legit?
According to Gravity by Benchr, The Strap Tailor is a brand based in Aylesbury, United Kingdom: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 43,006 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Strap Tailor reviews: is it worth it?
Customers rate The Strap Tailor 4.8 out of 5 on Trustpilot over 5,674 reviews, 1,182 of them in the last twelve months: 93% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, The Strap Tailor scores 4.3 over 33 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Strap Tailor?
The Strap Tailor is a luxury watch strap supplier that creates handmade and handstitched watch straps using traditional techniques and high-quality leathers sourced globally. They offer both ready-to-wear and bespoke watch straps for discerning collectors and brands. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Strap Tailor expensive?
The Strap Tailor's best seller, Premium Ribbed Fabric Watch Strap - Army Green, sells £29.00 on thestraptailor.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thestraptailor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Strap Tailor have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Strap Tailor advertises on Facebook and Instagram and on Google, where its offers often run. Check thestraptailor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Strap Tailor?
The Strap Tailor sells on its own website, thestraptailor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Strap Tailor?
Gravity by Benchr records a company based in Aylesbury, United Kingdom, whose domain was registered in 2018, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Strap Tailor growing?
Not at the moment. Gravity by Benchr estimates about 62,800 visits to thestraptailor.com in September 2026, down 21% in a month and down 26% over three months. The Strap Tailor ranks #576 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Strap Tailor use?
Gravity by Benchr identifies thestraptailor.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Strap Tailor spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Strap Tailor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, The Strap Tailor ranks #576 of 33,382 by estimated traffic. Its closest competitors on the same market are Steel Reef, HS by WatchObsession, N O R T H S T A R, Forstner Bands UK and Driklux. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Strap Tailor.