Brand page · Health Care · United Kingdom
The Swallow Co: 53.7K visits a month, 39 active Meta ads, Gravity score 530.
The Swallow Co — The Swallow Co is a British company that produces premium health supplements and nutraceuticals formulated by nutrition experts using clinically researched ingredients. In September 2026 theswallowco.com drew an estimated 53.7K visits, down 36% on the month before. It ranks #217 of 3,296 Health Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 748 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Swallow Co is a British company that produces premium health supplements and nutraceuticals formulated by nutrition experts using clinically researched ingredients.
01 · Traffic
How much traffic The Swallow Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Swallow Co drew an estimated 53.7K visits in September 2026, down 36% on the month before and up 25% over three months.
- Worldwide#160,085of 4.5M sites · Top 5%
- In United Kingdom#8,436of 192K sites · Top 5%
- Health Care, worldwide#4,259of 105,715 brands · Top 5%
- Health Care, United Kingdom#217of 3,296 brands · Top 10%
53.7K
estimated visits in September
1 mo ▼ −35.8%4 mo ▲ +25.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Swallow Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Swallow Co holds 4.6 out of 5 on Trustpilot over 748 reviews, 747 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places The Swallow Co in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness and Nutrition Service Health and Beauty Shop Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Swallow Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Swallow Co sells on Shopify, 100% of its catalogue in stock. The best seller is Pro Magnesium 4 Complex, at £25.00–£140.00, followed by Daily Multivitamin with Active Nutrients and Advanced Probiotic Live Cultures.
#1Pro Magnesium 4 ComplexThe Swallow Co£25.00–£140.00In stock
#2Daily Multivitamin with Active NutrientsThe Swallow Co£25.00–£140.00In stock
#3Advanced Probiotic Live CulturesThe Swallow Co£30.00–£150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Swallow Co in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$76.11
- Currency
- GBP
04 · Ads
What The Swallow Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Swallow Co runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
The Best Probiotic Supplement?Theswallowco6 Oct 2026video
Going Days Without Going?Theswallowco5 Oct 2026video
Use Turmeric? Do this as well...Theswallowco5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Swallow Nutraceuticals Ltdverified
Text ad21 Oct 2026Swallow Nutraceuticals Ltdverified
Text ad21 Oct 2026Swallow Nutraceuticals Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Swallow Co.
The creators who tag @theswallowco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Swallow Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Swallow Co among Health Care brands in United Kingdom. The closest is PURETREX, then Sunna Supplements, Ally, Ingenious, Purolabs, lovelifesupplements.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PURETREXpuretrex.co.uk | |||||||
| Sunna Supplementsus.sunnasupplements.com | |||||||
| Allyally.bio | |||||||
| Ingeniousingeniouslife.com | |||||||
| Purolabspurolabs.com | |||||||
| lovelifesupplements.co.uklovelifesupplements.co.uk |
07 · Company
The company behind The Swallow Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Swallow Co is a company based in South Croydon, United Kingdom, on a domain registered in August 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · South Croydon
- Founded
- Data not available
- Domain registered
- 8 Aug 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theswallowco.com · Shopify · GBP
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Swallow Co
What people ask Google about The Swallow Co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Swallow Co legit?
According to Gravity by Benchr, The Swallow Co is a brand based in South Croydon, United Kingdom: its website has existed since August 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 570 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Swallow Co reviews
Customers rate The Swallow Co 4.6 out of 5 on Trustpilot over 748 reviews, 747 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Swallow Co?
The Swallow Co is a British company that produces premium health supplements and nutraceuticals formulated by nutrition experts using clinically researched ingredients. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Swallow Co cost?
The Swallow Co's best seller, Pro Magnesium 4 Complex, sells from £25.00 to £140.00 on theswallowco.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check theswallowco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Swallow Co have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Swallow Co advertises on Facebook and Instagram and on Google, where its offers often run. Check theswallowco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Swallow Co?
The Swallow Co sells on its own website, theswallowco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Swallow Co?
Gravity by Benchr records a company based in South Croydon, United Kingdom, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Swallow Co growing?
Yes. Gravity by Benchr estimates about 53,700 visits to theswallowco.com in September 2026, down 36% in a month and up 25% over three months. The Swallow Co ranks #217 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Swallow Co use?
Gravity by Benchr identifies theswallowco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Swallow Co spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Swallow Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, The Swallow Co ranks #217 of 3,296 by estimated traffic. Its closest competitors on the same market are PURETREX, Sunna Supplements, Ally, Ingenious, Purolabs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Swallow Co.