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- The Towel Shop
Brand page · Linens & Bedding · United Kingdom
The Towel Shop traffic, ads & competitors 116k visits a month, 18 active Meta ads, Gravity score 594.
The Towel Shop — The Towel Shop is a UK-based supplier of bed linen, towels and dressing gowns, serving both wholesale and retail customers since 1999. They specialise in supplying high-quality bedding and hospitality textiles to hotels, spas, care homes, student accommodation providers, local authorities and retailers across the UK and Europe. In September 2026 thetowelshop.co.uk drew an estimated 116k visits, up 40% on the month before. It ranks #31 of 1,256 Linens & Bedding brands in the United Kingdom and holds a 4.7 Trustpilot rating over 13,496 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Linens & Bedding brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Towel Shop is a UK-based supplier of bed linen, towels and dressing gowns, serving both wholesale and retail customers since 1999. They specialise in supplying high-quality bedding and hospitality textiles to hotels, spas, care homes, student accommodation providers, local authorities and retailers across the UK and Europe.
01 · Traffic
The Towel Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Towel Shop drew an estimated 116k visits in September 2026, up 40% on the month before and up 25% over three months.
- Worldwide#82,508of 4.5m sites · Top 5%
- In United Kingdom#4,239of 192k sites · Top 5%
- Linens & Bedding, worldwide#391of 24,680 brands · Top 5%
- Linens & Bedding, United Kingdom#31of 1,256 brands · Top 5%
116k
estimated visits in September
1 mo ▲ +39.8%4 mo ▲ +25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Towel Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Towel Shop holds 4.7 out of 5 on Trustpilot over 13,496 reviews, 2,450 of them in the last twelve months: 84% of customers give five stars and 3% one star. That volume places The Towel Shop in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, The Towel Shop scores 4.7 over 13 reviews.
Bedroom Furniture Store Kitchen Supply Store Bathroom Remodeler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Towel Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Towel Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Towel Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Towel Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Towel Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
68 Pick Polycotton Valance SheetsThe Towel Shop4 Oct 2026image
The Towel ShopThe Towel Shop27 Aug 2026image
The Towel ShopThe Towel Shop25 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Towel Shop Ltdverified
Text ad21 Oct 2026The Towel Shop Ltdverified
Text ad21 Oct 2026The Towel Shop Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Towel Shop influencers
The creators who tag @thetowelshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Towel Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Towel Shop among Linens & Bedding brands in the United Kingdom. The closest is towels-wholesale.co.uk, then cool-linen.com, buytowels.co.uk, Whitehouse & Continental Linen, La compagnie du Blanc, linvosges.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| towels-wholesale.co.uktowels-wholesale.co.uk | |||||||
| cool-linen.comcool-linen.com | |||||||
| buytowels.co.ukbuytowels.co.uk | |||||||
| Whitehouse & Continental Linenbedbathhome.co.za | |||||||
| La compagnie du Blanclacompagniedublanc.com | |||||||
| linvosges.comlinvosges.com |
07 · Company
Who is behind The Towel Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Towel Shop is a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in July 2007. It employs about 8 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1999, per LinkedIn
- Domain registered
- 31 Jul 2007
- Employees
- 8 on LinkedIn
- Own store
- thetowelshop.co.uk · Bigcommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Towel Shop
What people ask Google about The Towel Shop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Towel Shop legit or a scam?
According to Gravity by Benchr, The Towel Shop is a brand based in the United Kingdom: its website has existed since July 2007, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 8 people on LinkedIn, it has 2,366 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Towel Shop reviews
Customers rate The Towel Shop 4.7 out of 5 on Trustpilot over 13,496 reviews, 2,450 of them in the last twelve months: 84% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, The Towel Shop scores 4.7 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Towel Shop sell?
The Towel Shop is a UK-based supplier of bed linen, towels and dressing gowns, serving both wholesale and retail customers since 1999. They specialise in supplying high-quality bedding and hospitality textiles to hotels, spas, care homes, student accommodation providers, local authorities and retailers across the UK and Europe. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Does The Towel Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Towel Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check thetowelshop.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Towel Shop?
The Towel Shop sells on its own website, thetowelshop.co.uk, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Towel Shop?
Gravity by Benchr records a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2007, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Towel Shop growing?
Yes. Gravity by Benchr estimates about 116,500 visits to thetowelshop.co.uk in September 2026, up 40% in a month and up 25% over three months. The Towel Shop ranks #31 of 1,256 Linens & Bedding brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Towel Shop use?
Gravity by Benchr identifies thetowelshop.co.uk as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Towel Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Towel Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the United Kingdom?
Among Linens & Bedding brands in the United Kingdom in the Gravity by Benchr index, The Towel Shop ranks #31 of 1,256 by estimated traffic. Its closest competitors on the same market are towels-wholesale.co.uk, cool-linen.com, buytowels.co.uk, Whitehouse & Continental Linen and La compagnie du Blanc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Towel Shop.