Brand page · Personal Care · India
The Tribe Concepts: 42.9k visits a month, 38 active Meta ads, Gravity score 506.
The Tribe Concepts — The Tribe Concepts is an Indian plant-based Ayurvedic skin and hair care brand that provides natural alternatives to regular skincare products, with all products being 100% vegan, preservative-free, and chemical-free using homegrown ingredients. In September 2026 thetribeconcepts.com drew an estimated 42.9k visits, up 21% on the month before. It ranks #471 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Personal Care brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Tribe Concepts is an Indian plant-based Ayurvedic skin and hair care brand that provides natural alternatives to regular skincare products, with all products being 100% vegan, preservative-free, and chemical-free using homegrown ingredients.
01 · Traffic
How much traffic The Tribe Concepts gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Tribe Concepts drew an estimated 42.9k visits in September 2026, up 21% on the month before and up 26% over three months.
- Worldwide#193,651of 4.5m sites · Top 5%
- In India#9,158of 164k sites · Top 10%
- Personal Care, worldwide#9,888of 215,119 brands · Top 5%
- Personal Care, India#471of 2,859 brands · Top 20%
42.9k
estimated visits in September
1 mo ▲ +20.8%4 mo ▲ +25.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Tribe Concepts.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Tribe Concepts holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Cosmetics Industry Health and Beauty Shop Beauty Product Supplier Cosmetics Store Cosmetic Products Manufacturer Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Tribe Concepts sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Tribe Concepts sells on Shopify, 87% of its catalogue in stock. The best seller is 90 Day Miracle Hair Oil for hairfall, thicker hair growth & frizz control, at ₹649.00–₹1,557.00, followed by 24k Kumkumadi Thailam - Saffron Glow Facial Oil and Face Brightening Daily Cleanser - Face wash with 12 organic herbs for Instant Brightening & Glow.
#190 Day Miracle Hair Oil for hairfall, thicker hair growth & frizz controlThe Tribe Concepts₹649.00–₹1,557.00In stock
#224k Kumkumadi Thailam - Saffron Glow Facial OilThe Tribe Concepts₹999.00–₹2,997.00In stock
#3Face Brightening Daily Cleanser - Face wash with 12 organic herbs for Instant Brightening & GlowThe Tribe Concepts₹549.00–₹599.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Tribe Concepts in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 96% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$13.04
- Currency
- INR
04 · Ads
What The Tribe Concepts is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Tribe Concepts runs Meta ads on Facebook, Instagram.
Comment for link.🔗 I could shower in this miracle oil by @thetribeconcepts with its the right powerful ingredients & process to make it✨ •thetribeconcepts8 Oct 2026video
🌿 Meet Your 90 Day Hair Ritualthetribeconcepts8 Oct 2026video
Brighten Your Under-Eye Ritualthetribeconcepts8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Tribe Concepts.
The creators who tag @thetribeconcepts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thetribeconcepts on Instagram, led by Aishwarya Pawar | Makeup & Skin (25.4k followers, 17.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAishwarya Pawar | Makeup & Skin@thebarebond · 🇮🇳 IN | Beauty cosmetics skincare Creator | 25.4k | 17.5% | 1 | Tagged @thetribeconcepts |
06 · Competitors according to Gravity
Who The Tribe Concepts competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Tribe Concepts among Personal Care brands in India. The closest is Dr. Sakhiya's, then Kerrato Hair Fibres, Indulgeo Essentials, ftune.in, Buddha Natural, KANPEKI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dr. Sakhiya'sdrsakhiyas.com | |||||||
| Kerrato Hair Fibreskerrato.com | |||||||
| Indulgeo Essentialsindulgeoessentials.com | |||||||
| ftune.inftune.in | |||||||
| Buddha Naturalbuddhanatural.com | |||||||
| KANPEKIkanpekicare.com |
07 · Company
The company behind The Tribe Concepts.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Tribe Concepts is a company based in Rajahmundry, India, founded in 2019 according to LinkedIn, on a domain registered in June 2019. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Rajahmundry
- Founded
- 2019, per LinkedIn
- Domain registered
- 1 Jun 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thetribeconcepts.com · Shopify · INR
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Tribe Concepts
What people ask Google about The Tribe Concepts.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Tribe Concepts legit?
According to Gravity by Benchr, The Tribe Concepts is a brand based in Rajahmundry, India: its website has existed since June 2019, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 225,400 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Tribe Concepts known for?
The Tribe Concepts is an Indian plant-based Ayurvedic skin and hair care brand that provides natural alternatives to regular skincare products, with all products being 100% vegan, preservative-free, and chemical-free using homegrown ingredients. Gravity by Benchr classifies it under Personal Care, with Health & Beauty making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Tribe Concepts cost?
The Tribe Concepts' best seller, 90 Day Miracle Hair Oil for hairfall, thicker hair growth & frizz control, sells from ₹649.00 to ₹1,557.00 on thetribeconcepts.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check thetribeconcepts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Tribe Concepts promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Tribe Concepts advertises on Facebook and Instagram, where its offers often run. Check thetribeconcepts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Tribe Concepts?
The Tribe Concepts sells on its own website, thetribeconcepts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Tribe Concepts?
Gravity by Benchr records a company based in Rajahmundry, India, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Tribe Concepts growing?
Yes. Gravity by Benchr estimates about 42,900 visits to thetribeconcepts.com in September 2026, up 21% in a month and up 26% over three months. The Tribe Concepts ranks #471 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Tribe Concepts use?
Gravity by Benchr identifies thetribeconcepts.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Tribe Concepts spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Tribe Concepts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, The Tribe Concepts ranks #471 of 2,859 by estimated traffic. Its closest competitors on the same market are Dr. Sakhiya's, Kerrato Hair Fibres, Indulgeo Essentials, ftune.in and Buddha Natural. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Tribe Concepts.