Brand page · Clothing
THE UPSIDE traffic, ads & competitors 34.3k visits a month, 87 active Meta ads.
THE UPSIDE — THE UPSIDE is a women's activewear and clothing brand that designs fashion and function apparel for movement and everyday comfort. In September 2026 theupside.com drew an estimated 34.3k visits, up 27% on the month before. It ranks #3,727 of 97,158 Clothing brands and holds a 3.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
THE UPSIDE is a women's activewear and clothing brand that designs fashion and function apparel for movement and everyday comfort.
01 · Traffic
THE UPSIDE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THE UPSIDE drew an estimated 34.3k visits in September 2026, up 27% on the month before and up 14% over three months.
- Worldwide#234,496of 4.5m sites · Top 10%
- In United States#73,600of 1.2m sites · Top 10%
- Clothing, worldwide#22,352of 459,295 brands · Top 5%
- Clothing, United States#3,727of 97,158 brands · Top 5%
34.3k
estimated visits in September
1 mo ▲ +27.2%4 mo ▲ +13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
THE UPSIDE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THE UPSIDE holds 3.0 out of 5 on Trustpilot over 11 reviews, 8 of them in the last twelve months: 27% of customers give five stars and 55% one star.
Activewear Store Clothing Store Women's Clothing Store Sportswear Store Streetwear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
THE UPSIDE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read THE UPSIDE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places THE UPSIDE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
THE UPSIDE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THE UPSIDE runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2023 (image, text, video).
Our Ultra Soft Recycled Rib fabrication is crafted from 75% recycled fibres → Shop the Pele set.THE UPSIDE6 Oct 2026image
THE RECOVERY CAPSULE | THE UPSIDETHE UPSIDE5 Oct 2026image
New Arrivals | The UpsideTHE UPSIDE4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Upside Corporation Pty Ltdverified
Text ad21 Oct 2026The Upside Corporation Pty Ltdverified
Text ad21 Oct 2026The Upside Corporation Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
THE UPSIDE influencers
The creators who tag @the_upside on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_upside on Instagram, led by Cornerstone Stores (18.6k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCornerstone Stores@cornerstone_stores · 🇬🇧 GB | Decoration garden diy Creator | 18.6k | 0.2% | 6 | Tagged @the_upside |
06 · Competitors according to Gravity
THE UPSIDE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THE UPSIDE among Clothing brands. The closest is FUISHOP, then Arayna, colourslifestyle.com, MSCH COPENHAGEN, Masai, baggiomoda.com.br.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FUISHOPfuishop.com | |||||||
| Araynaaraynaa.com | |||||||
| colourslifestyle.comcolourslifestyle.com | |||||||
| MSCH COPENHAGENmschcopenhagen.dk | |||||||
| Masaimasai.co.uk | |||||||
| baggiomoda.com.brbaggiomoda.com.br |
07 · Company
Who is behind THE UPSIDE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THE UPSIDE is an e-commerce brand, founded in 2013 according to LinkedIn, on a domain registered in May 2005. It employs about 40 people.
- Founded
- 2013, per LinkedIn
- Domain registered
- 29 May 2005
- Employees
- 40 on LinkedIn
- Own store
- theupside.com · Bigcommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THE UPSIDE
What people ask Google about THE UPSIDE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THE UPSIDE legit?
According to Gravity by Benchr, THE UPSIDE is a brand: its website has existed since May 2005, it sells on a Bigcommerce store, it employs 40 people on LinkedIn, it has 237,504 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about THE UPSIDE?
Customers rate THE UPSIDE 3.0 out of 5 on Trustpilot over 11 reviews, 8 of them in the last twelve months: 27% give five stars, 55% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is THE UPSIDE known for?
THE UPSIDE is a women's activewear and clothing brand that designs fashion and function apparel for movement and everyday comfort. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
THE UPSIDE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: THE UPSIDE advertises on Facebook and Instagram and on Google, where its offers often run. Check theupside.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy THE UPSIDE?
THE UPSIDE sells on its own website, theupside.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns THE UPSIDE?
Gravity by Benchr records a company, founded in 2013 according to LinkedIn, on a domain registered in 2005, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is THE UPSIDE doing well?
Yes. Gravity by Benchr estimates about 34,300 visits to theupside.com in September 2026, up 27% in a month and up 14% over three months. THE UPSIDE ranks #3,727 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does THE UPSIDE use?
Gravity by Benchr identifies theupside.com as a Bigcommerce store. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
What is THE UPSIDE's ad budget?
Gravity by Benchr does not publish a spend figure for THE UPSIDE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, THE UPSIDE ranks #3,727 of 97,158 by estimated traffic. Its closest competitors on the same market are FUISHOP, Arayna, colourslifestyle.com, MSCH COPENHAGEN and Masai. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THE UPSIDE.