Brand page · Hobbies & Creative Arts
The Wool Factory: 65.7k visits a month, 4 active Meta ads.
The Wool Factory — The Wool Factory is an online retailer that sells knitting wool and yarns, offering various brands and weights at bargain prices starting from £1 per ball. In September 2026 thewoolfactory.co.uk drew an estimated 65.7k visits, up 19% on the month before. It ranks #160 of 6,836 Hobbies & Creative Arts brands and holds a 3.5 Trustpilot rating over 47 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The Wool Factory is an online retailer that sells knitting wool and yarns, offering various brands and weights at bargain prices starting from £1 per ball.
01 · Traffic
How much traffic The Wool Factory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Wool Factory drew an estimated 65.7k visits in September 2026, up 19% on the month before and up 11% over three months.
- Worldwide#134,689of 4.5m sites · Top 5%
- In United Kingdom#7,038of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,830of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#160of 6,836 brands · Top 5%
65.7k
estimated visits in September
1 mo ▲ +18.8%4 mo ▲ +11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Wool Factory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Wool Factory holds 3.5 out of 5 on Trustpilot over 47 reviews, 13 of them in the last twelve months: 57% of customers give five stars and 34% one star. That volume places The Wool Factory in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Scrapbooking Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Wool Factory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Wool Factory's catalogue yet.
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Share of the catalogue by product family.
The dominant category places The Wool Factory in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What The Wool Factory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Wool Factory runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
NEW YARN✨️🧶 WOW!! We have been super excited about this one folks, look at them fabulous shades! Plus it's our very own! ✨️🤩 SPIRALEE ARAN IThe Wool Factory27 Sept 2026video
£1.25 DK YarnThe Wool Factory24 Aug 2026video
The Wool FactoryThe Wool Factory19 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Wool Factory Limitedverified
Text ad20 Oct 2026The Wool Factory Limitedverified
Text ad20 Oct 2026The Wool Factory Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Wool Factory.
The creators who tag @thewoolfactoryonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Wool Factory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Wool Factory among Hobbies & Creative Arts brands. The closest is BTN Münzen, then banknotnik.ru, huissteden.nl, Bernt i Lund, sew-world.ru, historia-hamburg.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BTN Münzenbtn-muenzen.de | |||||||
| banknotnik.rubanknotnik.ru | |||||||
| huissteden.nlhuissteden.nl | |||||||
| Bernt i Lundberntilund.se | |||||||
| sew-world.rusew-world.ru | |||||||
| historia-hamburg.dehistoria-hamburg.de |
07 · Company
The company behind The Wool Factory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Wool Factory is an e-commerce brand, on a domain registered in January 2019.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 19 Jan 2019
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- thewoolfactory.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Wool Factory
What people ask Google about The Wool Factory.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Wool Factory a legit company?
According to Gravity by Benchr, The Wool Factory is a brand: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it has 13,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Wool Factory reviews
Customers rate The Wool Factory 3.5 out of 5 on Trustpilot over 47 reviews, 13 of them in the last twelve months: 57% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Wool Factory sell?
The Wool Factory is an online retailer that sells knitting wool and yarns, offering various brands and weights at bargain prices starting from £1 per ball. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
The Wool Factory promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Wool Factory advertises on Facebook and Instagram and on Google, where its offers often run. Check thewoolfactory.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind The Wool Factory?
Gravity by Benchr records a company, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Wool Factory growing?
Yes. Gravity by Benchr estimates about 65,700 visits to thewoolfactory.co.uk in September 2026, up 19% in a month and up 11% over three months. The Wool Factory ranks #160 of 6,836 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The Wool Factory's ad budget?
Gravity by Benchr does not publish a spend figure for The Wool Factory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, The Wool Factory ranks #160 of 6,836 by estimated traffic. Its closest competitors on the same market are BTN Münzen, banknotnik.ru, huissteden.nl, Bernt i Lund and sew-world.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Wool Factory.