Brand page · Clothing · United Kingdom
Unfolded: 253k visits a month, 580 active Meta ads, Gravity score 573.
Unfolded — This is Unfolded is a sustainable clothing brand that creates clothes on demand to reduce waste in the fashion industry. Their platform utilizes consumer feedback in the design process and produces clothing only after orders are placed. In September 2026 thisisunfolded.com drew an estimated 253k visits, down 17% on the month before. It ranks #209 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 2,808 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
This is Unfolded is a sustainable clothing brand that creates clothes on demand to reduce waste in the fashion industry. Their platform utilizes consumer feedback in the design process and produces clothing only after orders are placed.
01 · Traffic
How much traffic Unfolded gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Unfolded drew an estimated 253k visits in September 2026, down 17% on the month before and up 9% over three months.
- Worldwide#43,074of 4.5m sites · Top 1%
- In United Kingdom#2,172of 192k sites · Top 5%
- Clothing, worldwide#3,810of 459,295 brands · Top 1%
- Clothing, United Kingdom#209of 19,668 brands · Top 5%
253k
estimated visits in September
1 mo ▼ −16.8%4 mo ▲ +9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Unfolded.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Unfolded holds 4.1 out of 5 on Trustpilot over 2,808 reviews, 1,079 of them in the last twelve months: 72% of customers give five stars and 11% one star. That volume places Unfolded in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Unfolded sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Unfolded sells on Shopify, 56% of its catalogue in stock. The best seller is Rhiona Denim Dress, at £55.00, followed by Maddie Dress - Black Floral and Daisie Denim Dress - Rhiona Long Sleeve.
#1Rhiona Denim DressUnfolded£55.00In stock
#2Maddie Dress - Black FloralUnfolded£55.00In stock
#3Daisie Denim Dress - Rhiona Long SleeveUnfolded£62.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Unfolded in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 72% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$68.83
- Currency
- GBP
04 · Ads
What Unfolded is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Unfolded runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Our nicest ever dress?!?This is Unfolded7 Oct 2026video
Care about how your clothes are made? You'll love Unfolded... ✨This is Unfolded7 Oct 2026video
Clothes That Change The World ✨This is Unfolded7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Mallzee Ltdverified
Text ad21 Oct 2026Mallzee Ltdverified
Text ad20 Oct 2026Mallzee Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Unfolded.
The creators who tag @thisisunfolded on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Unfolded competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Unfolded among Clothing brands in United Kingdom. The closest is OZiSS, then Karma East, Thinking MU, melide.it, OMNES, Christy Dawn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OZiSSoziss.in | |||||||
| Karma Eastkarmaeast.com.au | |||||||
| Thinking MUthinkingmu.com | |||||||
| melide.itmelide.it | |||||||
| OMNESomnes.com | |||||||
| Christy Dawnchristydawn.com |
07 · Company
The company behind Unfolded.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Unfolded is a company based in Edinburgh, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in December 2020. It employs about 16 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Edinburgh
- Founded
- 2021, per LinkedIn
- Domain registered
- 29 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thisisunfolded.com · Shopify · GBP
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Unfolded
What people ask Google about Unfolded.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Unfolded a legit company?
According to Gravity by Benchr, Unfolded is a brand based in Edinburgh, United Kingdom: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 169,552 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Unfolded reviews: is it worth it?
Customers rate Unfolded 4.1 out of 5 on Trustpilot over 2,808 reviews, 1,079 of them in the last twelve months: 72% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Unfolded?
This is Unfolded is a sustainable clothing brand that creates clothes on demand to reduce waste in the fashion industry. Their platform utilizes consumer feedback in the design process and produces clothing only after orders are placed. Gravity by Benchr classifies it under Clothing, with Dresses making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Unfolded cost?
Unfolded's best seller, Rhiona Denim Dress, sells £55.00 on thisisunfolded.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check thisisunfolded.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Unfolded have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Unfolded advertises on Facebook and Instagram and on Google, where its offers often run. Check thisisunfolded.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Unfolded?
Unfolded sells on its own website, thisisunfolded.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Unfolded?
Gravity by Benchr records a company based in Edinburgh, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 16 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Unfolded growing?
Yes. Gravity by Benchr estimates about 252,500 visits to thisisunfolded.com in September 2026, down 17% in a month and up 9% over three months. Unfolded ranks #209 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Unfolded use?
Gravity by Benchr identifies thisisunfolded.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Unfolded spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Unfolded on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Unfolded ranks #209 of 19,668 by estimated traffic. Its closest competitors on the same market are OZiSS, Karma East, Thinking MU, melide.it and OMNES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Unfolded.