Brand page · Hobbies & Creative Arts · Germany
Thomann traffic, ads & competitors 5.9m visits a month, 1,099 active Meta ads.
Thomann — German-based, Europe-centric retailer of musical instruments, studio, lighting, and pro-audio equipment. In September 2026 thomann.de drew an estimated 5.9m visits, down 2% on the month before. It ranks #1 of 2,594 Hobbies & Creative Arts brands in Germany and holds a 4.1 Trustpilot rating over 22,096 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
German-based, Europe-centric retailer of musical instruments, studio, lighting, and pro-audio equipment
01 · Traffic
Thomann website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thomann drew an estimated 5.9m visits in September 2026, down 2% on the month before and down 22% over three months.
- Worldwide#3,445of 4.5m sites · Top 1%
- In Germany#154of 184k sites · Top 1%
- Hobbies & Creative Arts, worldwide#13of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Germany#1of 2,594 brands · Top 1%
5.9m
estimated visits in September
1 mo ▼ −2.4%4 mo ▼ −22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Thomann reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thomann holds 4.1 out of 5 on Trustpilot over 22,096 reviews, 2,025 of them in the last twelve months: 81% of customers give five stars and 12% one star. That volume places Thomann in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Thomann scores 4.7 over 407 reviews.
Guitar Store Drum Store Musical Instrument Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Thomann best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Thomann's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Thomann in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Thomann ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thomann runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Some songs just never get old 🎸🤎 @ms_tomwhite on guitar, @realbillwithers on the setlist. “Just the Two of Us” hits different with Tom’s arrThomann14 Oct 2026video
Some songs just never get old 🎸🤎 @ms_tomwhite on guitar, @realbillwithers on the setlist. “Just the Two of Us” hits different with Tom’s arrThomann14 Oct 2026video
Shure SLX-D+Thomann14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Thomann GmbHverified
Text ad21 Oct 2026Thomann GmbHverified
Text ad21 Oct 2026Thomann GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Thomann influencers
The creators who tag @thomann.music on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thomann.music on Instagram, led by clodagh 🎧 (25.7k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| cclodagh 🎧@clodaghmusic · 🇮🇪 IE | Music concerts dance Creator | 25.7k | 0.6% | 5 | Tagged @thomann.music |
06 · Competitors according to Gravity
Thomann competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thomann among Hobbies & Creative Arts brands in Germany. The closest is https://vietthuong.vn/, then CT Music, pmtonline.co.uk, musiciansfriend.com, Andertons Music Co, Mannys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| https://vietthuong.vn/vietthuong.vn | |||||||
| CT Musicctmusicshop.com | |||||||
| pmtonline.co.ukpmtonline.co.uk | |||||||
| musiciansfriend.commusiciansfriend.com | |||||||
| Andertons Music Coandertons.co.uk | |||||||
| Mannysmannys.com.au |
07 · Company
Who is behind Thomann?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thomann is a company based in Germany.
- Entity country
- 🇩🇪 Germany
- Status
- Operating
- Own store
- thomann.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thomann
What people ask Google about Thomann.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thomann a legit company?
According to Gravity by Benchr, Thomann is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 594,517 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Thomann?
Customers rate Thomann 4.1 out of 5 on Trustpilot over 22,096 reviews, 2,025 of them in the last twelve months: 81% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Thomann scores 4.7 over 407 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Thomann?
German-based, Europe-centric retailer of musical instruments, studio, lighting, and pro-audio equipment Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Thomann promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Thomann advertises on Facebook and Instagram and on Google, where its offers often run. Check thomann.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Thomann doing well?
Not at the moment. Gravity by Benchr estimates about 5,857,700 visits to thomann.de in September 2026, down 2% in a month and down 22% over three months. Thomann ranks #1 of 2,594 Hobbies & Creative Arts brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Thomann spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Thomann on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Germany?
Among Hobbies & Creative Arts brands in Germany in the Gravity by Benchr index, Thomann ranks #1 of 2,594 by estimated traffic. Its closest competitors on the same market are https://vietthuong.vn/, CT Music, pmtonline.co.uk, musiciansfriend.com and Andertons Music Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thomann.