Brand page · Health Care · United States
Thorne: 2.3m visits a month, 370 active Meta ads, Gravity score 612.
Thorne — Thorne is a science-driven wellness company providing high-quality dietary supplements and health testing. In September 2026 thorne.com drew an estimated 2.3m visits, down 13% on the month before. It ranks #5 of 12,108 Health Care brands in United States and holds a 1.6 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Health Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Thorne is a science-driven wellness company providing high-quality dietary supplements and health testing.
01 · Traffic
How much traffic Thorne gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thorne drew an estimated 2.3m visits in September 2026, down 13% on the month before and up 4% over three months.
- Worldwide#7,265of 4.5m sites · Top 1%
- In United States#2,454of 1.2m sites · Top 1%
- Health Care, worldwide#66of 105,715 brands · Top 1%
- Health Care, United States#5of 12,108 brands · Top 1%
2.3m
estimated visits in September
1 mo ▼ −13.3%4 mo ▲ +3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Thorne.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thorne holds 1.6 out of 5 on Trustpilot over 92 reviews, 55 of them in the last twelve months: 10% of customers give five stars and 74% one star. That volume places Thorne in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Pharmacy Vitamin and Supplements Store Health and Beauty Shop Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Thorne sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Thorne's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Thorne in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Thorne is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thorne runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Magnesium Glycinate by ThorneThorne14 Oct 2026image
Thorne Clinical Expertise, UnpackedThorne14 Oct 2026image
Thorne Clinical Expertise, UnpackedThorne14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Thorne Research, Inc.verified
Text ad21 Oct 2026Thorne Research, Inc.verified
Text ad21 Oct 2026Thorne Research, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Thorne.
The creators who tag @thornehealth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thornehealth on Instagram, led by Farias Fitness (67.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFarias Fitness@fariasfitnessllc · 🇺🇸 US | Food cooking nutrition Creator | 67.2k | 0.1% | 6 | Tagged @thornehealth |
06 · Competitors according to Gravity
Who Thorne competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thorne among Health Care brands in United States. The closest is Nutripure, then KAGED, NutraBio, Transparent Labs, True, essentialnutrition.com.br.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nutripurenutripure.com | |||||||
| KAGEDkaged.com | |||||||
| NutraBionutrabio.com | |||||||
| Transparent Labstransparentlabs.com | |||||||
| Truevivatrue.com.br | |||||||
| essentialnutrition.com.bressentialnutrition.com.br |
07 · Company
The company behind Thorne.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thorne is a company based in United States, on a domain registered in April 1995. It employs about 582 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 10 Apr 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 582 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thorne.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thorne
What people ask Google about Thorne.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thorne legit or a scam?
According to Gravity by Benchr, Thorne is a brand based in United States: its website has existed since April 1995, it employs 582 people on LinkedIn, it has 210,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Thorne reviews: is it worth it?
Customers rate Thorne 1.6 out of 5 on Trustpilot over 92 reviews, 55 of them in the last twelve months: 10% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Thorne sell?
Thorne is a science-driven wellness company providing high-quality dietary supplements and health testing. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a Thorne discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Thorne advertises on Facebook and Instagram and on Google, where its offers often run. Check thorne.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Thorne?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 582 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Thorne growing?
Yes. Gravity by Benchr estimates about 2,349,400 visits to thorne.com in September 2026, down 13% in a month and up 4% over three months. Thorne ranks #5 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Thorne's ad budget?
Gravity by Benchr does not publish a spend figure for Thorne on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Thorne ranks #5 of 12,108 by estimated traffic. Its closest competitors on the same market are Nutripure, KAGED, NutraBio, Transparent Labs and True. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thorne.