Brand page · Food Items
Thorntons: 73.2k visits a month, 12 active Meta ads.
Thorntons — Thorntons is a chocolate and confectionery company that has been crafting chocolates and sweets for over 100 years. In September 2026 thorntons.com drew an estimated 73.2k visits, up 11% on the month before. It ranks #121 of 5,144 Food Items brands and holds a 4.4 Trustpilot rating over 9,949 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Thorntons is a chocolate and confectionery company that has been crafting chocolates and sweets for over 100 years.
01 · Traffic
How much traffic Thorntons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thorntons drew an estimated 73.2k visits in September 2026, up 11% on the month before and down 63% over three months.
- Worldwide#122,542of 4.5m sites · Top 5%
- In United Kingdom#6,387of 192k sites · Top 5%
- Food Items, worldwide#3,344of 260,714 brands · Top 5%
- Food Items, United Kingdom#121of 5,144 brands · Top 5%
73.2k
estimated visits in September
1 mo ▲ +10.6%4 mo ▼ −62.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Thorntons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thorntons holds 4.4 out of 5 on Trustpilot over 9,949 reviews, 266 of them in the last twelve months: 68% of customers give five stars and 14% one star. That volume places Thorntons in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Candy Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Thorntons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Thorntons's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Thorntons in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Thorntons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thorntons runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since January 2023 (image, text, video).
Beautifully BoxedThorntons7 Oct 2026image
Beautifully BoxedThorntons7 Oct 2026image
Send a Gift They'll LoveThorntons7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026J.W. Thorntonverified
Text ad20 Oct 2026J.W. Thorntonverified
Text ad20 Oct 2026J.W. Thorntonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Thorntons.
The creators who tag @thorntonschocs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thorntonschocs on Instagram, led by Trace x (14.2k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTrace x@this_little_bungalow_of_ours · 🇬🇧 GB | Decoration garden diy Creator | 14.2k | 0.3% | 1 | Tagged @thorntonschocs |
06 · Competitors according to Gravity
Who Thorntons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thorntons among Food Items brands. The closest is okraina.ru, then JD Seasonings, Carnes San Martin, Broom House Farm, slavyanka.com, WITTAMER ヴィタメール.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| okraina.ruokraina.ru | |||||||
| JD Seasoningsjdseasonings.com | |||||||
| Carnes San Martincarnesanmartincr.com | |||||||
| Broom House Farmbroomhousedurham.co.uk | |||||||
| slavyanka.comslavyanka.com | |||||||
| WITTAMER ヴィタメールwittamer.jp |
07 · Company
The company behind Thorntons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thorntons is an e-commerce brand, founded in 1911 according to LinkedIn, on a domain registered in May 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1911, per LinkedIn
- Domain registered
- 8 May 1997
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thorntons.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thorntons
What people ask Google about Thorntons.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thorntons legit or a scam?
According to Gravity by Benchr, Thorntons is a brand: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it has 23,513 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Thorntons?
Customers rate Thorntons 4.4 out of 5 on Trustpilot over 9,949 reviews, 266 of them in the last twelve months: 68% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Thorntons known for?
Thorntons is a chocolate and confectionery company that has been crafting chocolates and sweets for over 100 years. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Thorntons discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Thorntons advertises on Facebook and Instagram and on Google, where its offers often run. Check thorntons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Thorntons?
Gravity by Benchr records a company, founded in 1911 according to LinkedIn, on a domain registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Thorntons doing well?
Not at the moment. Gravity by Benchr estimates about 73,200 visits to thorntons.com in September 2026, up 11% in a month and down 63% over three months. Thorntons ranks #121 of 5,144 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Thorntons spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Thorntons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Thorntons ranks #121 of 5,144 by estimated traffic. Its closest competitors on the same market are okraina.ru, JD Seasonings, Carnes San Martin, Broom House Farm and slavyanka.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thorntons.