Brand page · Books
ThriftBooks: 18.8m visits a month, 53 active Meta ads.
ThriftBooks — ThriftBooks is the world's largest online, independent seller of used books, offering over 13 million titles including new and used books at cheap prices. In September 2026 thriftbooks.com drew an estimated 18.8m visits, down 4% on the month before. It ranks #2 of 9,015 Books brands and holds a 4.7 Trustpilot rating over 2,975,664 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
ThriftBooks is the world's largest online, independent seller of used books, offering over 13 million titles including new and used books at cheap prices.
01 · Traffic
How much traffic ThriftBooks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ThriftBooks drew an estimated 18.8m visits in September 2026, down 4% on the month before and up 19% over three months.
- Worldwide#1,146of 4.5m sites · Top 1%
- In United States#437of 1.2m sites · Top 1%
- Books, worldwide#14of 53,824 brands · Top 1%
- Books, United States#2of 9,015 brands · Top 1%
18.8m
estimated visits in September
1 mo ▼ −3.9%4 mo ▲ +19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ThriftBooks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ThriftBooks holds 4.7 out of 5 on Trustpilot over 2,975,664 reviews, 474,569 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places ThriftBooks in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, ThriftBooks scores 4.8 over 616 reviews.
Hobby Store Book Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ThriftBooks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ThriftBooks's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places ThriftBooks in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What ThriftBooks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ThriftBooks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2020 (image, text, video).
Give the Gift of ReadingThriftBooks13 Oct 2026image
Find Your Next Favorite BookThriftBooks11 Oct 2026video
Find Your Next Favorite BookThriftBooks10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Thrift Books, LLCverified
Text ad20 Oct 2026Thrift Books, LLCverified
Text ad20 Oct 2026Thrift Books, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ThriftBooks.
The creators who tag @thriftbooks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thriftbooks on Instagram, led by Likewise (81.8k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLikewise@likewise · 🇺🇸 US | Cinema series pop culture Creator | 81.8k | 2.7% | 2 | Tagged @thriftbooks |
06 · Competitors according to Gravity
Who ThriftBooks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ThriftBooks among Books brands. The closest is Awesome Books, then betterworldbooks.com, Powell's Books, AbeBooks, World of Books, bluediarybooks.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Awesome Booksawesomebooks.com | |||||||
| betterworldbooks.combetterworldbooks.com | |||||||
| Powell's Bookspowells.com | |||||||
| AbeBooksabebooks.co.uk | |||||||
| World of Bookswob.com | |||||||
| bluediarybooks.combluediarybooks.com |
07 · Company
The company behind ThriftBooks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ThriftBooks is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in June 2003. It employs about 555 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2003, per LinkedIn
- Domain registered
- 4 Jun 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
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- Employees
- 555 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thriftbooks.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ThriftBooks
What people ask Google about ThriftBooks.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ThriftBooks a legit company?
According to Gravity by Benchr, ThriftBooks is a brand: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it employs 555 people on LinkedIn, it has 191,021 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ThriftBooks reviews: is it worth it?
Customers rate ThriftBooks 4.7 out of 5 on Trustpilot over 2,975,664 reviews, 474,569 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, ThriftBooks scores 4.8 over 616 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ThriftBooks known for?
ThriftBooks is the world's largest online, independent seller of used books, offering over 13 million titles including new and used books at cheap prices. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Does ThriftBooks have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ThriftBooks advertises on Facebook and Instagram and on Google, where its offers often run. Check thriftbooks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ThriftBooks?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 555 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ThriftBooks doing well?
Yes. Gravity by Benchr estimates about 18,797,600 visits to thriftbooks.com in September 2026, down 4% in a month and up 19% over three months. ThriftBooks ranks #2 of 9,015 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ThriftBooks' ad budget?
Gravity by Benchr does not publish a spend figure for ThriftBooks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, ThriftBooks ranks #2 of 9,015 by estimated traffic. Its closest competitors on the same market are Awesome Books, betterworldbooks.com, Powell's Books, AbeBooks and World of Books. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ThriftBooks.