Brand page · Clothing · United Kingdom
ThruDark: 295K visits a month, 262 active Meta ads, Gravity score 777.
ThruDark — ThruDark is a high-performance outerwear brand from the UK that offers premium clothing and fabrics inspired by their heritage in UK special forces, specializing in clothing and equipment for elite individuals and extreme environments. In September 2026 thrudark.com drew an estimated 295K visits, up 2% on the month before. It ranks #177 of 19,668 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 17,143 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ThruDark is a high-performance outerwear brand from the UK that offers premium clothing and fabrics inspired by their heritage in UK special forces, specializing in clothing and equipment for elite individuals and extreme environments.
01 · Traffic
How much traffic ThruDark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ThruDark drew an estimated 295K visits in September 2026, up 2% on the month before and up 21% over three months.
- Worldwide#38,093of 4.5M sites · Top 1%
- In United Kingdom#1,921of 192K sites · Top 5%
- Clothing, worldwide#3,313of 459,295 brands · Top 1%
- Clothing, United Kingdom#177of 19,668 brands · Top 1%
295K
estimated visits in September
1 mo ▲ +1.7%4 mo ▲ +20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ThruDark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ThruDark holds 4.7 out of 5 on Trustpilot over 17,143 reviews, 4,086 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places ThruDark in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, ThruDark scores 4.4 over 66 reviews.
Clothing Store Outerwear Store Men's Clothing Store Adventure Sports Sportswear Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ThruDark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ThruDark sells on Shopify, 97% of its catalogue in stock. The best seller is THRUDARK CAP - Obsidian Black, at £50.00, followed by THRUDARK CAP and PHALANX FLEECE (G1).
#1THRUDARK CAP - Obsidian BlackThruDark£50.00In stock
#2THRUDARK CAPThruDark£50.00In stock
#3PHALANX FLEECE (G1)ThruDark£144.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ThruDark in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 84% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$198.54
- Currency
- GBP
04 · Ads
What ThruDark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ThruDark runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Simon Davies breaks down his kit for the Beyond the Ultimate Mountain Ultra, a 200km ultramarathon through Kyrgyzstan’s Tian Shan Mountain RThruDark7 Oct 2026video
The Breach JacketThruDark7 Oct 2026image
The Aigis JacketThruDark7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026THRUDARK LIMITEDverified
Text ad21 Oct 2026THRUDARK LIMITEDverified
Text ad21 Oct 2026THRUDARK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ThruDark.
The creators who tag @thrudark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thrudark on Instagram, led by Jason Fox (841K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJason Fox@jason_carl_fox · 🇬🇧 GB | Fitness sport bodybuilding Creator | 841K | 1.0% | 11 | Tagged @thrudark |
06 · Competitors according to Gravity
Who ThruDark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ThruDark among Clothing brands in United Kingdom. The closest is Marmot, then baerskintactical.com, Outdoor Research, PYRA, Berghaus, K-way.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Marmotmarmot.cl | |||||||
| baerskintactical.combaerskintactical.com | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| PYRApyraelements.com | |||||||
| Berghausberghaus.com | |||||||
| K-wayk-way.com |
07 · Company
The company behind ThruDark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ThruDark is a company based in POOLE, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in February 2016. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · POOLE
- Founded
- 2016, per LinkedIn
- Domain registered
- 5 Feb 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thrudark.com · Shopify · GBP
- Catalogue
- 186 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ThruDark
What people ask Google about ThruDark.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ThruDark legit or a scam?
According to Gravity by Benchr, ThruDark is a brand based in POOLE, United Kingdom: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 280,470 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ThruDark?
Customers rate ThruDark 4.7 out of 5 on Trustpilot over 17,143 reviews, 4,086 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, ThruDark scores 4.4 over 66 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ThruDark sell?
ThruDark is a high-performance outerwear brand from the UK that offers premium clothing and fabrics inspired by their heritage in UK special forces, specializing in clothing and equipment for elite individuals and extreme environments. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ThruDark cost?
ThruDark's best seller, THRUDARK CAP - Obsidian Black, sells £50.00 on thrudark.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check thrudark.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ThruDark discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ThruDark advertises on Facebook and Instagram and on Google, where its offers often run. Check thrudark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ThruDark?
ThruDark sells on its own website, thrudark.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ThruDark?
Gravity by Benchr records a company based in POOLE, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ThruDark doing well?
Yes. Gravity by Benchr estimates about 294,800 visits to thrudark.com in September 2026, up 2% in a month and up 21% over three months. ThruDark ranks #177 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ThruDark use?
Gravity by Benchr identifies thrudark.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ThruDark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ThruDark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, ThruDark ranks #177 of 19,668 by estimated traffic. Its closest competitors on the same market are Marmot, baerskintactical.com, Outdoor Research, PYRA, Berghaus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ThruDark.