Brand page · Clothing · United Kingdom
TOAST: 1.6m visits a month, 582 active Meta ads, Gravity score 598.
TOAST — TOAST creates modern, simple clothing for both women and men and functional, thoughtful pieces for the home. In September 2026 toa.st drew an estimated 1.6m visits, up 33% on the month before. It ranks #24 of 19,668 Clothing brands in United Kingdom and holds a 3.9 Trustpilot rating over 677 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Clothing brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOAST creates modern, simple clothing for both women and men and functional, thoughtful pieces for the home.
01 · Traffic
How much traffic TOAST gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOAST drew an estimated 1.6m visits in September 2026, up 33% on the month before and up 23% over three months.
- Worldwide#12,755of 4.5m sites · Top 1%
- In United Kingdom#491of 192k sites · Top 1%
- Clothing, worldwide#757of 459,295 brands · Top 1%
- Clothing, United Kingdom#24of 19,668 brands · Top 1%
1.6m
estimated visits in September
1 mo ▲ +32.9%4 mo ▲ +23.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOAST.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOAST holds 3.9 out of 5 on Trustpilot over 677 reviews, 272 of them in the last twelve months: 43% of customers give five stars and 36% one star. That volume places TOAST in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOAST sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOAST sells on Shopify, 99% of its catalogue in stock. The best seller is Gift Wrapping, at £5.00, followed by TOAST eGift Card and Sculptural Seamed Denim Trousers | Ecru.
#1Gift WrappingTOAST£5.00In stock
#2TOAST eGift CardTOAST£10.00–£200.00In stock
#3Sculptural Seamed Denim Trousers | EcruTOAST£165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOAST in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 2% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$231.63
- Currency
- GBP
04 · Ads
What TOAST is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOAST runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
New CollectionTOAST14 Oct 2026image
default_collection_headlineTOAST13 Oct 2026image
TOASTTOAST12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Toast (Mail Order) Ltdverified
Text ad19 Oct 2026Toast (Mail Order) Ltdverified
Text ad19 Oct 2026Toast (Mail Order) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOAST.
The creators who tag @toast on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toast on Instagram, led by Rosie Steer (41k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRosie Steer@everythinglooksrosie · 🇬🇧 GB | History culture education Creator | 41k | 4.2% | 15 | Tagged @toast |
06 · Competitors according to Gravity
Who TOAST competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOAST among Clothing brands in United Kingdom. The closest is laredoute.co.uk, then countryroad.com.au, French Connection UK, roosbeach.co.uk, anthropologie.com, Oliver Bonas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| laredoute.co.uklaredoute.co.uk | |||||||
| countryroad.com.aucountryroad.com.au | |||||||
| French Connection UKfrenchconnection.com | |||||||
| roosbeach.co.ukroosbeach.co.uk | |||||||
| anthropologie.comanthropologie.com | |||||||
| Oliver Bonasoliverbonas.com |
07 · Company
The company behind TOAST.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOAST is a company based in Swansea, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in September 2003. It employs about 523 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Swansea
- Founded
- 1997, per LinkedIn
- Domain registered
- 27 Sept 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 523 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toa.st · Shopify · GBP
- Catalogue
- 230 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOAST
What people ask Google about TOAST.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOAST legit?
According to Gravity by Benchr, TOAST is a brand based in Swansea, United Kingdom: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 523 people on LinkedIn, it has 556,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about TOAST?
Customers rate TOAST 3.9 out of 5 on Trustpilot over 677 reviews, 272 of them in the last twelve months: 43% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TOAST?
TOAST creates modern, simple clothing for both women and men and functional, thoughtful pieces for the home. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TOAST expensive?
TOAST's best seller, Gift Wrapping, sells £5.00 on toa.st. 99% of the catalogue is in stock. Gravity does not track prices daily: check toa.st before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TOAST promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TOAST advertises on Facebook and Instagram and on Google, where its offers often run. Check toa.st for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOAST?
TOAST sells on its own website, toa.st, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOAST?
Gravity by Benchr records a company based in Swansea, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in 2003, with 523 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOAST doing well?
Yes. Gravity by Benchr estimates about 1,563,100 visits to toa.st in September 2026, up 33% in a month and up 23% over three months. TOAST ranks #24 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOAST use?
Gravity by Benchr identifies toa.st as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TOAST's ad budget?
Gravity by Benchr does not publish a spend figure for TOAST on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, TOAST ranks #24 of 19,668 by estimated traffic. Its closest competitors on the same market are laredoute.co.uk, countryroad.com.au, French Connection UK, roosbeach.co.uk and anthropologie.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOAST.