Brand page · Fitness & General Exercise Equipment · United States
Tonal: 685K visits a month, 79 active Meta ads, Gravity score 575.
Tonal — Tonal is a company that sells smart home gym equipment and workout programs, offering AI-powered training and full-body workouts in a space-saving design. In September 2026 tonal.com drew an estimated 685K visits, up 6% on the month before. It ranks #6 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 4.5 Trustpilot rating over 847 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tonal is a company that sells smart home gym equipment and workout programs, offering AI-powered training and full-body workouts in a space-saving design.
01 · Traffic
How much traffic Tonal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tonal drew an estimated 685K visits in September 2026, up 6% on the month before and up 36% over three months.
- Worldwide#19,390of 4.5M sites · Top 1%
- In United States#6,383of 1.2M sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#15of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#6of 1,967 brands · Top 1%
685K
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +35.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tonal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tonal holds 4.5 out of 5 on Trustpilot over 847 reviews, 758 of them in the last twelve months: 79% of customers give five stars and 8% one star. That volume places Tonal in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness and Nutrition Service Physical Fitness Program Fitness Equipment Store Personal Trainer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tonal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tonal sells on Shopify, 100% of its catalogue in stock. The best seller is Pilates Loops, at US$100.00, followed by Tonal Ankle Straps and Tonal 2.
#1Pilates LoopsTonalUS$100.00In stock
#2Tonal Ankle StrapsTonalUS$60.00In stock
#3Tonal 2TonalUS$4,295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tonal in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 60% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$300.00
- Currency
- USD
04 · Ads
What Tonal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tonal runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Progress You Can FeelTonal7 Oct 2026video
The Smartest Way To TrainTonal6 Oct 2026video
Strength Starts At HomeTonal6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TONAL SYSTEMS, INC.verified
Text ad20 Oct 2026TONAL SYSTEMS, INC.verified
Text ad20 Oct 2026TONAL SYSTEMS, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tonal.
The creators who tag @tonal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Tonal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tonal among Fitness & General Exercise Equipment brands in United States. The closest is Speediance, then PVOLVE, hydrow.com, onepeloton.co.uk, Aviron, Fitness Superstore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Speediancespeediance.com | |||||||
| PVOLVEpvolve.com | |||||||
| hydrow.comhydrow.com | |||||||
| onepeloton.co.ukonepeloton.co.uk | |||||||
| Avironavironactive.com | |||||||
| Fitness Superstorefitness-superstore.co.uk |
07 · Company
The company behind Tonal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tonal is a company based in San Francisco, United States, founded in 2015 according to LinkedIn, on a domain registered in February 1998. It employs about 405 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2015, per LinkedIn
- Domain registered
- 26 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 405 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tonal.com · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tonal
What people ask Google about Tonal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tonal legit or a scam?
According to Gravity by Benchr, Tonal is a brand based in San Francisco, United States: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 405 people on LinkedIn, it has 310,469 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tonal reviews
Customers rate Tonal 4.5 out of 5 on Trustpilot over 847 reviews, 758 of them in the last twelve months: 79% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Tonal sell?
Tonal is a company that sells smart home gym equipment and workout programs, offering AI-powered training and full-body workouts in a space-saving design. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Clothing Tops making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Tonal prices: how much is it?
Tonal's best seller, Pilates Loops, sells US$100.00 on tonal.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check tonal.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tonal have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tonal advertises on Facebook and Instagram and on Google, where its offers often run. Check tonal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tonal?
Tonal sells on its own website, tonal.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tonal?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2015 according to LinkedIn, on a domain registered in 1998, with 405 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tonal doing well?
Yes. Gravity by Benchr estimates about 684,500 visits to tonal.com in September 2026, up 6% in a month and up 36% over three months. Tonal ranks #6 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tonal use?
Gravity by Benchr identifies tonal.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tonal's ad budget?
Gravity by Benchr does not publish a spend figure for Tonal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Tonal ranks #6 of 1,967 by estimated traffic. Its closest competitors on the same market are Speediance, PVOLVE, hydrow.com, onepeloton.co.uk, Aviron. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tonal.