Brand page · United Kingdom
Fitness Superstore: 324k visits a month, 41 active Meta ads.
Fitness Superstore — Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, offering a wide range of products including treadmills, exercise bikes, cross trainers, rowing machines, and gym equipment from major brands like Life Fitness, NordicTrack, Matrix Fitness, Bowflex, and Schwinn. In September 2026 fitness-superstore.co.uk drew an estimated 324k visits, down 3% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, offering a wide range of products including treadmills, exercise bikes, cross trainers, rowing machines, and gym equipment from major brands like Life Fitness, NordicTrack, Matrix Fitness, Bowflex, and Schwinn.
01 · Traffic
How much traffic Fitness Superstore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitness Superstore drew an estimated 324k visits in September 2026, down 3% on the month before and up 5% over three months.
- Worldwide#34,475of 4.5m sites · Top 1%
- In United Kingdom#1,704of 192k sites · Top 1%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
324k
estimated visits in September
1 mo ▼ −2.8%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitness Superstore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitness Superstore holds 4.8 out of 5 on Trustpilot over 35,832 reviews, 3,155 of them in the last twelve months: 83% of customers give five stars and 8% one star. That volume places Fitness Superstore in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Fitness Equipment Store Fitness and Nutrition Service Indoor Cycling Sporting Goods Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitness Superstore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fitness Superstore's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Fitness Superstore in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fitness Superstore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitness Superstore runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Start your home gym build here!Fitness Superstore27 Sept 2026image
Discover the NordicTrack Ultra 1 ReformerFitness Superstore5 Sept 2026image
Body Power TITAN MFT EliteFitness Superstore4 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Fitness Superstore.
The creators who tag @fitnesssuperstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitnesssuperstore on Instagram, led by 💖 Amy Moore - Mindset, Health & Well-being Coaching (292k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �💖 Amy Moore - Mindset, Health & Well-being Coaching@amymoore_boundlessstudiocoach · 🇬🇧 GB | Fitness sport bodybuilding Creator | 292k | 1.1% | 1 | Tagged @fitnesssuperstore |
06 · Competitors according to Gravity
Who Fitness Superstore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitness Superstore. The closest is Strongway Gym Supplies, then Fitwinkel, Force USA, RitFit, Titan Fitness, Major Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Strongway Gym Suppliesstrongway.co.uk | |||||||
| Fitwinkelfitwinkel.nl | |||||||
| Force USAforceusa.com | |||||||
| RitFitritfitsports.com | |||||||
| Titan Fitnesstitan.fitness | |||||||
| Major Fitnessmajorfitness.com |
07 · Company
The company behind Fitness Superstore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitness Superstore is a company based in United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in June 2002. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1994, per LinkedIn
- Domain registered
- 12 Jun 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitness-superstore.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitness Superstore
What people ask Google about Fitness Superstore.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitness Superstore legit or a scam?
According to Gravity by Benchr, Fitness Superstore is a brand based in United Kingdom: its website has existed since June 2002, its Trustpilot profile is claimed by the brand, it employs 38 people on LinkedIn, it has 24,031 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Fitness Superstore?
Customers rate Fitness Superstore 4.8 out of 5 on Trustpilot over 35,832 reviews, 3,155 of them in the last twelve months: 83% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fitness Superstore?
Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, offering a wide range of products including treadmills, exercise bikes, cross trainers, rowing machines, and gym equipment from major brands like Life Fitness, NordicTrack, Matrix Fitness, Bowflex, and Schwinn. Source: Gravity by Benchr product classification.
Is there a Fitness Superstore discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitness Superstore advertises on Facebook and Instagram, where its offers often run. Check fitness-superstore.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fitness Superstore?
Gravity by Benchr records a company based in United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 2002, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fitness Superstore growing?
Yes. Gravity by Benchr estimates about 323,700 visits to fitness-superstore.co.uk in September 2026, down 3% in a month and up 5% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fitness Superstore's ad budget?
Gravity by Benchr does not publish a spend figure for Fitness Superstore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitness Superstore.