Brand page · Toys
tonies®: 3.1M visits a month, 470 active Meta ads.
tonies® — tonies® offers a screen-free audio player called the Toniebox 2 for children, along with various audio toys called Tonies that provide storytelling, music, and educational content. In September 2026 tonies.com drew an estimated 3.1M visits, up 9% on the month before. It ranks #1 of 982 Toys brands and holds a 4.3 Trustpilot rating over 6,001 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
tonies® offers a screen-free audio player called the Toniebox 2 for children, along with various audio toys called Tonies that provide storytelling, music, and educational content.
01 · Traffic
How much traffic tonies® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
tonies® drew an estimated 3.1M visits in September 2026, up 9% on the month before and up 61% over three months.
- Worldwide#5,792of 4.5M sites · Top 1%
- In Germany#260of 184K sites · Top 1%
- Toys, worldwide#30of 50,509 brands · Top 1%
- Toys, Germany#1of 982 brands · Top 1%
3.1M
estimated visits in September
1 mo ▲ +9.1%4 mo ▲ +60.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about tonies®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
tonies® holds 4.3 out of 5 on Trustpilot over 6,001 reviews, 1,273 of them in the last twelve months: 83% of customers give five stars and 12% one star. That volume places tonies® in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What tonies® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read tonies®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places tonies® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What tonies® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
tonies® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Pokémon now on Toniebox 2tonies12 Oct 2026video
Shop Pokémon Tonies Todaytonies12 Oct 2026video
Screen-Free Audio Adventurestonies12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Tonies US, Inc.verified
Text ad19 Oct 2026Tonies UK Limitedverified
Video ad19 Oct 2026tonies GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about tonies®.
The creators who tag @tonies_fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tonies_fr on Instagram, led by KRP (16.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKRP@lagencekrp · 🇫🇷 FR | Marketing sales branding Creator | 16.1K | 0.2% | 2 | Tagged @tonies_fr |
06 · Competitors according to Gravity
Who tonies® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for tonies® among Toys brands. The closest is yotoplay.com, then lunii.com, Kokozi, storytel.com, audible.fr, Innioasis.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yotoplay.comyotoplay.com | |||||||
| lunii.comlunii.com | |||||||
| Kokozikokozi.com | |||||||
| storytel.comstorytel.com | |||||||
| audible.fraudible.fr | |||||||
| Innioasisinnioasis.com |
07 · Company
The company behind tonies®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
tonies® is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in July 2002. It employs about 773 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 3 Jul 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 773 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tonies.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about tonies®
What people ask Google about tonies®.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is tonies® a legit company?
According to Gravity by Benchr, tonies® is a brand: its website has existed since July 2002, its Trustpilot profile is claimed by the brand, it employs 773 people on LinkedIn, it has 271,167 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
tonies® reviews
Customers rate tonies® 4.3 out of 5 on Trustpilot over 6,001 reviews, 1,273 of them in the last twelve months: 83% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is tonies®?
tonies® offers a screen-free audio player called the Toniebox 2 for children, along with various audio toys called Tonies that provide storytelling, music, and educational content. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a tonies® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: tonies® advertises on Facebook and Instagram and on Google, where its offers often run. Check tonies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind tonies®?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2002, with 773 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is tonies® growing?
Yes. Gravity by Benchr estimates about 3,081,100 visits to tonies.com in September 2026, up 9% in a month and up 61% over three months. tonies® ranks #1 of 982 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does tonies® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for tonies® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, tonies® ranks #1 of 982 by estimated traffic. Its closest competitors on the same market are yotoplay.com, lunii.com, Kokozi, storytel.com, audible.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with tonies®.