Brand page · Personal Care · United States
TOOLETRIES: 44.6K visits a month, 67 active Meta ads, Gravity score 534.
TOOLETRIES — TOOLETRIES USA is a brand that creates hygienic silicone grooming tools and shower organization solutions, designed to organize showers and elevate daily grooming routines. In September 2026 tooletries.com drew an estimated 44.6K visits, up 36% on the month before. It ranks #1,520 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOOLETRIES USA is a brand that creates hygienic silicone grooming tools and shower organization solutions, designed to organize showers and elevate daily grooming routines.
01 · Traffic
How much traffic TOOLETRIES gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOOLETRIES drew an estimated 44.6K visits in September 2026, up 36% on the month before and up 34% over three months.
- Worldwide#187,518of 4.5M sites · Top 5%
- In United States#59,796of 1.2M sites · Top 10%
- Personal Care, worldwide#9,545of 215,119 brands · Top 5%
- Personal Care, United States#1,520of 33,626 brands · Top 5%
44.6K
estimated visits in September
1 mo ▲ +36.0%4 mo ▲ +33.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOOLETRIES.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOOLETRIES holds 2.8 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 13% of customers give five stars and 75% one star.
Bathroom Supply Store Beauty Product Supplier e-Commerce Service Online Marketplace Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOOLETRIES sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOOLETRIES sells on Shopify, 71% of its catalogue in stock. The best seller is Body Scrubber & Hook, at US$26.99, followed by The Body Scrubber and The Ultimate Scrubber Set 2.0.
#1Body Scrubber & HookTOOLETRIESUS$26.99In stock
#2The Body ScrubberTOOLETRIESUS$18.99In stock
#3The Ultimate Scrubber Set 2.0TOOLETRIESUS$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOOLETRIES in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 98% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$36.73
- Currency
- USD
04 · Ads
What TOOLETRIES is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOOLETRIES runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Seriously Good SkinTooletries8 Oct 2026video
Scrub from head to toeTooletries8 Oct 2026video
Stick. Store. Sorted.Tooletries8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOOLETRIES LLCverified
Text ad20 Oct 2026Joshua Cockburnverified
Text ad20 Oct 2026Joshua Cockburnverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOOLETRIES.
The creators who tag @tooletries on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tooletries on Instagram, led by Birchbox Grooming (27K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBirchbox Grooming@birchboxgrooming · 🇺🇸 US | Beauty cosmetics skincare Creator | 27K | — | 1 | Tagged @tooletries |
06 · Competitors according to Gravity
Who TOOLETRIES competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOOLETRIES among Personal Care brands in United States. The closest is Skin Gym, then Gemsforthev, Lulu Organics, Pelcas, Maree, Saltair.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skin Gymskingymco.com | |||||||
| Gemsforthevgemsforthev.net | |||||||
| Lulu Organicsluluorganics.com | |||||||
| Pelcaspelcas.com | |||||||
| Mareeimaree.com | |||||||
| Saltairsaltair.com |
07 · Company
The company behind TOOLETRIES.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOOLETRIES is a company based in LOS ANGELES, United States, founded in 2015 according to LinkedIn, on a domain registered in November 2011. It employs about 11 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · LOS ANGELES
- Founded
- 2015, per LinkedIn
- Domain registered
- 30 Nov 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tooletries.com · Shopify · USD
- Catalogue
- 93 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOOLETRIES
What people ask Google about TOOLETRIES.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOOLETRIES legit or a scam?
According to Gravity by Benchr, TOOLETRIES is a brand based in LOS ANGELES, United States: its website has existed since November 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 127,720 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does TOOLETRIES sell?
TOOLETRIES USA is a brand that creates hygienic silicone grooming tools and shower organization solutions, designed to organize showers and elevate daily grooming routines. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TOOLETRIES expensive?
TOOLETRIES' best seller, Body Scrubber & Hook, sells US$26.99 on tooletries.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check tooletries.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TOOLETRIES have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TOOLETRIES advertises on Facebook and Instagram and on Google, where its offers often run. Check tooletries.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TOOLETRIES?
TOOLETRIES sells on its own website, tooletries.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOOLETRIES?
Gravity by Benchr records a company based in LOS ANGELES, United States, founded in 2015 according to LinkedIn, on a domain registered in 2011, with 11 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOOLETRIES growing?
Yes. Gravity by Benchr estimates about 44,600 visits to tooletries.com in September 2026, up 36% in a month and up 34% over three months. TOOLETRIES ranks #1,520 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOOLETRIES use?
Gravity by Benchr identifies tooletries.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TOOLETRIES' ad budget?
Gravity by Benchr does not publish a spend figure for TOOLETRIES on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, TOOLETRIES ranks #1,520 of 33,626 by estimated traffic. Its closest competitors on the same market are Skin Gym, Gemsforthev, Lulu Organics, Pelcas, Maree. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOOLETRIES.