Brand page · Personal Care · United States

Saltair Top 1% worldwide Top 5% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
saltair.com·🇺🇸 West Hollywood, United States· Shopify·Since 2001

Saltair: 274K visits a month, 668 active Meta ads, Gravity score 696.

Saltair — Saltair is a body care and hair care brand that creates products with advanced ingredients and exotic botanicals to treat skin and hair while awakening the senses. In September 2026 saltair.com drew an estimated 274K visits, down 29% on the month before. It ranks #294 of 33,626 Personal Care brands in United States.

saltair.com@saltair 310KFacebookLinkedIn 8.4KTrustpilot 2.9Meta Ad Library 668

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
274K
−29% vs. August 2026
Instagram followers
310K
1,086 posts · @saltair
Trustpilot
2.9
2 reviews · 2 in 12 months
Meta ads
668
active · on Google since 2022
Products
87%
in stock · 67 collections
Rank in United States
#294
of 33,626 in Personal Care
LinkedIn
8.4K
followers · 32 employees
Earned media value
€134.9k
per month, Instagram

Gravity score

696/ 1000 · 10 of 10 indicators rated
Brand Power609
Momentum647
Performance833

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Saltair is a body care and hair care brand that creates products with advanced ingredients and exotic botanicals to treat skin and hair while awakening the senses.

01 · Traffic

How much traffic Saltair gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Saltair drew an estimated 274K visits in September 2026, down 29% on the month before and down 10% over three months.

  • Worldwide#40,315of 4.5M sites · Top 1%
  • In United States#13,111of 1.2M sites · Top 5%
  • Personal Care, worldwide#1,738of 215,119 brands · Top 1%
  • Personal Care, United States#294of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

274K

estimated visits in September

1 mo ▼ −29.1%4 mo ▼ −10.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Saltair.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Saltair holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
2.9TrustScore · 2 reviews · 2 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Skin Care Products Vending Machine Health and Beauty Shop Beauty Product Supplier Skin Care Clinic Cosmetics Store Cosmetics Industry

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Saltair sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Saltair sells on Shopify, 87% of its catalogue in stock. The best seller is Lip Oil Balm, at US$10.00, followed by Santal Bloom - Body Wash and Santal Bloom - Body Oil.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics51%
Health & Beauty26%
Hair Care13%
Deodorants & Anti-Perspirant10%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care74%
Health & Beauty26%

The dominant category places Saltair in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
95% of the catalogue
In stock
87%
Upper price quartile
US$38.25
Currency
USD

05 · Influencers

Who talks about Saltair.

The creators who tag @saltair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @saltair on Instagram, led by Julianna Christensen (2.9M followers, 0.6% engagement).

Influencersaccounts tagging @saltair · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJulianna Christensen@julianna_claire · 🇺🇸 USDecoration garden diy Creator2.9M0.6%4Tagged @saltair
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Saltair competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Saltair among Personal Care brands in United States. The closest is SALT & STONE, then The Body Shop, Nécessaire, CYKLAR, Buywow, Palmer's.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SALT & STONEsaltandstone.com
The Body Shopus.thebodyshop.com
Nécessairenecessaire.com
CYKLARcyklar.com
Buywowbuywow.in
Palmer'spalmers.com
Competitors Gravity finds for Saltair. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Saltair with SALT & STONE

07 · Company

The company behind Saltair.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Saltair is a company based in West Hollywood, United States, on a domain registered in August 2001. It employs about 32 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · West Hollywood
Founded
Data not available
Domain registered
5 Aug 2001
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
32 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
saltair.com · Shopify · USD
Catalogue
67 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Saltair

What people ask Google about Saltair.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Saltair legit or a scam?

According to Gravity by Benchr, Saltair is a brand based in West Hollywood, United States: its website has existed since August 2001, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 309,636 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Saltair sell?

Saltair is a body care and hair care brand that creates products with advanced ingredients and exotic botanicals to treat skin and hair while awakening the senses. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Saltair prices: how much is it?

Saltair's best seller, Lip Oil Balm, sells US$10.00 on saltair.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check saltair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Saltair discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Saltair advertises on Facebook and Instagram and on Google, where its offers often run. Check saltair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Saltair?

Saltair sells on its own website, saltair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Saltair?

Gravity by Benchr records a company based in West Hollywood, United States, whose domain was registered in 2001, with 32 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Saltair growing?

Not at the moment. Gravity by Benchr estimates about 274,300 visits to saltair.com in September 2026, down 29% in a month and down 10% over three months. Saltair ranks #294 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Saltair use?

Gravity by Benchr identifies saltair.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Saltair spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Saltair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Saltair ranks #294 of 33,626 by estimated traffic. Its closest competitors on the same market are SALT & STONE, The Body Shop, Nécessaire, CYKLAR, Buywow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saltair.