Brand page · Tools · United Kingdom
Toolstation: 8.2M visits a month, 130 active Meta ads.
Toolstation — Toolstation is a multi-channel retailer of tools, accessories and building supplies, offering over 25,000 trade quality products to professionals, home improvers and self-builders through online, app, and over 550 stores nationwide. In September 2026 toolstation.com drew an estimated 8.2M visits, down 12% on the month before. It ranks #1 of 988 Tools brands in United Kingdom and holds a 4.7 Trustpilot rating over 570,990 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Toolstation is a multi-channel retailer of tools, accessories and building supplies, offering over 25,000 trade quality products to professionals, home improvers and self-builders through online, app, and over 550 stores nationwide.
01 · Traffic
How much traffic Toolstation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toolstation drew an estimated 8.2M visits in September 2026, down 12% on the month before and down 10% over three months.
- Worldwide#2,561of 4.5M sites · Top 1%
- In United Kingdom#88of 192K sites · Top 1%
- Tools, worldwide#9of 49,532 brands · Top 1%
- Tools, United Kingdom#1of 988 brands · Top 1%
8.2M
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toolstation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toolstation holds 4.7 out of 5 on Trustpilot over 570,990 reviews, 26,797 of them in the last twelve months: 84% of customers give five stars and 4% one star. That volume places Toolstation in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Toolstation scores 4.5 over 409 reviews.
Building Materials Supplier Woodworking Supply Store Plumbing Supply Store Tool Store Screw Supplier Drilling Equipment Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toolstation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toolstation's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toolstation in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toolstation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toolstation runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Get smart with TadoToolstation UK6 Oct 2026video
BG Polished Chrome Switch 2 Gang 2 Way 20A-16AXToolstation UK6 Oct 2026image
Toupret Ready Mixed Wood Filler 1.25kg Natural WoodToolstation UK5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Toolstation Limitedverified
Video ad21 Oct 2026Toolstation Limitedverified
Text ad21 Oct 2026Toolstation Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toolstation.
The creators who tag @toolstation_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toolstation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toolstation among Tools brands in United Kingdom. The closest is screwfix.com, then toolden.co.uk, Tooled-Up.com, maxoutil.com, Tools4Trade, ITS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| screwfix.comscrewfix.com | |||||||
| toolden.co.uktoolden.co.uk | |||||||
| Tooled-Up.comtooled-up.com | |||||||
| maxoutil.commaxoutil.com | |||||||
| Tools4Tradetools4trade.co.uk | |||||||
| ITSits.co.uk |
07 · Company
The company behind Toolstation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toolstation is a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in November 1999. It employs about 45 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2003, per LinkedIn
- Domain registered
- 18 Nov 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- M and a · last deal: undisclosed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolstation.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toolstation
What people ask Google about Toolstation.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toolstation legit or a scam?
According to Gravity by Benchr, Toolstation is a brand based in United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it employs 45 people on LinkedIn, it has 61,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toolstation reviews: is it worth it?
Customers rate Toolstation 4.7 out of 5 on Trustpilot over 570,990 reviews, 26,797 of them in the last twelve months: 84% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Toolstation scores 4.5 over 409 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Toolstation sell?
Toolstation is a multi-channel retailer of tools, accessories and building supplies, offering over 25,000 trade quality products to professionals, home improvers and self-builders through online, app, and over 550 stores nationwide. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Is there a Toolstation discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toolstation advertises on Facebook and Instagram and on Google, where its offers often run. Check toolstation.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Toolstation?
Gravity by Benchr records a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 1999, with 45 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toolstation doing well?
Not at the moment. Gravity by Benchr estimates about 8,154,100 visits to toolstation.com in September 2026, down 12% in a month and down 10% over three months. Toolstation ranks #1 of 988 Tools brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Toolstation's ad budget?
Gravity by Benchr does not publish a spend figure for Toolstation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United Kingdom?
Among Tools brands in United Kingdom in the Gravity by Benchr index, Toolstation ranks #1 of 988 by estimated traffic. Its closest competitors on the same market are screwfix.com, toolden.co.uk, Tooled-Up.com, maxoutil.com, Tools4Trade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toolstation.