Brand page · Tools · France
Maxoutil: 143K visits a month, 5 active Meta ads.
Maxoutil — Maxoutil is an online French retailer of power tools and hardware for both DIY enthusiasts and professionals. In September 2026 maxoutil.com drew an estimated 143K visits, down 25% on the month before. It ranks #6 of 198 Tools brands in France and holds a 3.6 Trustpilot rating over 14,003 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Maxoutil is an online French retailer of power tools and hardware for both DIY enthusiasts and professionals.
01 · Traffic
How much traffic Maxoutil gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maxoutil drew an estimated 143K visits in September 2026, down 25% on the month before and down 22% over three months.
- Worldwide#54,352of 4.5M sites · Top 5%
- In France#2,113of 166K sites · Top 5%
- Tools, worldwide#384of 49,532 brands · Top 1%
- Tools, France#6of 198 brands · Top 5%
143K
estimated visits in September
1 mo ▼ −25.1%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maxoutil.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maxoutil holds 3.6 out of 5 on Trustpilot over 14,003 reviews, 272 of them in the last twelve months: 79% of customers give five stars and 6% one star. That volume places Maxoutil in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Maxoutil scores 4.6 over 10,183 reviews.
Hardware Store Plumbing Supply Store Do-it-Yourself Shop Tool Store Protective Clothing Supplier Fastener Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maxoutil sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Maxoutil's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Maxoutil in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Maxoutil is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maxoutil runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Outillage électroportatif et quincaillerie en ligne : Maxoutilmaxoutil27 Feb 2026image
Outillage électroportatif et quincaillerie en ligne : Maxoutilmaxoutil27 Feb 2026image
Outillage électroportatif et quincaillerie en ligne : Maxoutilmaxoutil27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad22 Jun 2026QUINCAILLERIE ANGLES sasverified
Image ad15 Jun 2026QUINCAILLERIE ANGLES sasverified
Text ad27 May 2026QUINCAILLERIE ANGLES sasverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maxoutil.
The creators who tag @maxoutil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxoutil on Instagram, led by MAURAD B BENHAMIDA (68K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMAURAD B BENHAMIDA@kom1pro · 🇫🇷 FR | Decoration garden diy Creator | 68K | 4.6% | 3 | Tagged @maxoutil |
06 · Competitors according to Gravity
Who Maxoutil competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maxoutil among Tools brands in France. The closest is toolstation.com, then screwfix.com, Tooled-Up.com, toolmax.nl, toolden.co.uk, Power Tools Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toolstation.comtoolstation.com | |||||||
| screwfix.comscrewfix.com | |||||||
| Tooled-Up.comtooled-up.com | |||||||
| toolmax.nltoolmax.nl | |||||||
| toolden.co.uktoolden.co.uk | |||||||
| Power Tools Directpowertoolsdirect.com |
07 · Company
The company behind Maxoutil.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maxoutil is a company based in France, founded in 2009 according to LinkedIn, on a domain registered in September 2008. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇫🇷 France
- Founded
- 2009, per LinkedIn
- Domain registered
- 29 Sept 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxoutil.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maxoutil
What people ask Google about Maxoutil.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maxoutil legit?
According to Gravity by Benchr, Maxoutil is a brand based in France: its website has existed since September 2008, its Trustpilot profile is claimed by the brand, it employs 14 people on LinkedIn, it has 68,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Maxoutil reviews
Customers rate Maxoutil 3.6 out of 5 on Trustpilot over 14,003 reviews, 272 of them in the last twelve months: 79% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Maxoutil scores 4.6 over 10,183 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maxoutil known for?
Maxoutil is an online French retailer of power tools and hardware for both DIY enthusiasts and professionals. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Is there a Maxoutil discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maxoutil advertises on Facebook and Instagram and on Google, where its offers often run. Check maxoutil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Maxoutil?
Gravity by Benchr records a company based in France, founded in 2009 according to LinkedIn, on a domain registered in 2008, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Maxoutil growing?
Not at the moment. Gravity by Benchr estimates about 143,500 visits to maxoutil.com in September 2026, down 25% in a month and down 22% over three months. Maxoutil ranks #6 of 198 Tools brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Maxoutil spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Maxoutil on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in France?
Among Tools brands in France in the Gravity by Benchr index, Maxoutil ranks #6 of 198 by estimated traffic. Its closest competitors on the same market are toolstation.com, screwfix.com, Tooled-Up.com, toolmax.nl, toolden.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maxoutil. Version française.