Brand page · Toys · Netherlands
Top1Toys: 103K visits a month, 45 active Meta ads, Gravity score 591.
Top1Toys — Top1Toys Vervuren is a Dutch toy store chain that sells a wide variety of toys including popular brands like LEGO, Barbie, Vtech, and PLAYMOBIL, as well as baby and toddler toys, building blocks, and outdoor play equipment. In September 2026 top1toys.nl drew an estimated 103K visits, down 12% on the month before. It ranks #10 of 555 Toys brands in Netherlands and holds a 4.0 Trustpilot rating over 13,139 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Toys brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Top1Toys Vervuren is a Dutch toy store chain that sells a wide variety of toys including popular brands like LEGO, Barbie, Vtech, and PLAYMOBIL, as well as baby and toddler toys, building blocks, and outdoor play equipment.
01 · Traffic
How much traffic Top1Toys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Top1Toys drew an estimated 103K visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#91,631of 4.5M sites · Top 5%
- In Netherlands#1,201of 78.6K sites · Top 5%
- Toys, worldwide#857of 50,509 brands · Top 5%
- Toys, Netherlands#10of 555 brands · Top 5%
103K
estimated visits in September
1 mo ▼ −11.6%4 mo ▼ −11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Top1Toys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Top1Toys holds 4.0 out of 5 on Trustpilot over 13,139 reviews, 514 of them in the last twelve months: 73% of customers give five stars and 8% one star. That volume places Top1Toys in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Top1Toys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Top1Toys's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Top1Toys in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Top1Toys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Top1Toys runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Top 1 Toys NLTop 1 Toys NL2 Oct 2026image
Knutsel, speel & ontdek!Top 1 Toys NL13 Sept 2026image
Voor de allerkleinsten!Top 1 Toys NL10 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SHOP FOR TOYSverified
Image ad21 Oct 2026SHOP FOR TOYSverified
Text ad21 Oct 2026SHOP FOR TOYSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Top1Toys.
The creators who tag @top1toysnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @top1toysnl on Instagram, led by Nicole Oerlemans-Roeleveld (124K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole Oerlemans-Roeleveld@kinderkoopjesjager.nl · 🇳🇱 NL | Parenting family Creator | 124K | 1.4% | 1 | Tagged @top1toysnl |
06 · Competitors according to Gravity
Who Top1Toys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Top1Toys among Toys brands in Netherlands. The closest is cebra.com.ar, then Kasperle, ヤマシロヤ（Yamashiroya）, Raj Zaigracke, drim.es, sparkys.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cebra.com.arcebra.com.ar | |||||||
| Kasperlekasperle.com | |||||||
| ヤマシロヤ（Yamashiroya）e-yamashiroya.com | |||||||
| Raj Zaigrackerajzaigracke.hr | |||||||
| drim.esdrim.es | |||||||
| sparkys.czsparkys.cz |
07 · Company
The company behind Top1Toys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Top1Toys is a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in January 2000. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2018, per LinkedIn
- Domain registered
- 26 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- top1toys.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Top1Toys
What people ask Google about Top1Toys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Top1Toys legit?
According to Gravity by Benchr, Top1Toys is a brand based in Netherlands: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 5 people on LinkedIn, it has 3,923 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Top1Toys reviews
Customers rate Top1Toys 4.0 out of 5 on Trustpilot over 13,139 reviews, 514 of them in the last twelve months: 73% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Top1Toys sell?
Top1Toys Vervuren is a Dutch toy store chain that sells a wide variety of toys including popular brands like LEGO, Barbie, Vtech, and PLAYMOBIL, as well as baby and toddler toys, building blocks, and outdoor play equipment. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Top1Toys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Top1Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check top1toys.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Top1Toys?
Top1Toys sells on its own website, top1toys.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Top1Toys?
Gravity by Benchr records a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in 2000, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Top1Toys growing?
Not at the moment. Gravity by Benchr estimates about 102,800 visits to top1toys.nl in September 2026, down 12% in a month and down 11% over three months. Top1Toys ranks #10 of 555 Toys brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Top1Toys use?
Gravity by Benchr identifies top1toys.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Top1Toys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Top1Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Netherlands?
Among Toys brands in Netherlands in the Gravity by Benchr index, Top1Toys ranks #10 of 555 by estimated traffic. Its closest competitors on the same market are cebra.com.ar, Kasperle, ヤマシロヤ（Yamashiroya）, Raj Zaigracke, drim.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Top1Toys.