Brand page · Australia
Total Tools: 2.7M visits a month, 23 active Meta ads.
Total Tools — Total Tools is an Australian hardware and tools retail chain that supplies professional trade tools across Australia. In September 2026 totaltools.com.au drew an estimated 2.7M visits, down 23% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Total Tools is an Australian hardware and tools retail chain that supplies professional trade tools across Australia.
01 · Traffic
How much traffic Total Tools gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Total Tools drew an estimated 2.7M visits in September 2026, down 23% on the month before and down 27% over three months.
- Worldwide#5,116of 4.5M sites · Top 1%
- In Australia#80of 105K sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
2.7M
estimated visits in September
1 mo ▼ −22.9%4 mo ▼ −27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Total Tools.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Total Tools holds 1.6 out of 5 on Trustpilot over 90 reviews, 14 of them in the last twelve months: 8% of customers give five stars and 86% one star. That volume places Total Tools in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Total Tools sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Total Tools's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Total Tools in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Total Tools is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Total Tools runs Meta ads on Facebook, Instagram, Threads, whatsapp.
You’re one step away. Finish checkout and call it done.Total Tools11 Oct 2026image
You’re one step away. Finish checkout and call it done.Total Tools4 Oct 2026image
DEWALT OPE RedemptionsTotal Tools3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Total Tools.
The creators who tag @totaltoolsaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @totaltoolsaustralia on Instagram, led by OZTOOLTALK (11.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOZTOOLTALK@oztooltalk · 🇦🇺 AU | Automotive mobility Creator | 11.8K | 0.5% | 4 | Tagged @totaltoolsaustralia |
06 · Competitors according to Gravity
Who Total Tools competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Total Tools. The closest is sestools.co.uk, then Tool Kit Depot, Online store Bauhof, toolstation.be, Power Tools Direct, bati-avenue.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sestools.co.uksestools.co.uk | |||||||
| Tool Kit Depottoolkitdepot.com.au | |||||||
| Online store Bauhofbauhof.ee | |||||||
| toolstation.betoolstation.be | |||||||
| Power Tools Directpowertoolsdirect.com | |||||||
| bati-avenue.combati-avenue.com |
07 · Company
The company behind Total Tools.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Total Tools is a company based in Australia, founded in 1989 according to LinkedIn. It employs about 991 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1989, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 991 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- totaltools.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Total Tools
What people ask Google about Total Tools.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Total Tools legit?
According to Gravity by Benchr, Total Tools is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 991 people on LinkedIn, it has 144,634 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Total Tools?
Customers rate Total Tools 1.6 out of 5 on Trustpilot over 90 reviews, 14 of them in the last twelve months: 8% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Total Tools sell?
Total Tools is an Australian hardware and tools retail chain that supplies professional trade tools across Australia. Source: Gravity by Benchr product classification.
Total Tools promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Total Tools advertises on Facebook and Instagram, where its offers often run. Check totaltools.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Total Tools?
Gravity by Benchr records a company based in Australia, founded in 1989 according to LinkedIn, with 991 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Total Tools doing well?
Not at the moment. Gravity by Benchr estimates about 2,749,800 visits to totaltools.com.au in September 2026, down 23% in a month and down 27% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Total Tools spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Total Tools on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Total Tools.