Brand page · Jewelry · United States

totwoo Top 5% worldwide Top 5% in United States Top 1% in Jewelry Top 1% in Jewelry in United States
totwoo.com·🇺🇸 Dover, United States· Shopify·Since 2014

totwoo: 242K visits a month, 87 active Meta ads, Gravity score 502.

totwoo — TOTWOO is an emotion tech brand that creates smart jewelry including touch bracelets, necklaces, and rings designed to connect people across distance through touch, light, and vibration. In September 2026 totwoo.com drew an estimated 242K visits, down 6% on the month before. It ranks #150 of 33,382 Jewelry brands in United States and holds a 3.6 Trustpilot rating over 331 reviews.

totwoo.com@totwoo 211KYouTube 27.7KFacebookLinkedIn 90Trustpilot 3.6Meta Ad Library 87

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
242K
−6% vs. August 2026
Instagram followers
211K
2,736 posts · @totwoo
Trustpilot
3.6
331 reviews · 95 in 12 months
Meta ads
87
active · on Google since 2022
Products
98%
in stock · 104 collections
Rank in United States
#150
of 33,382 in Jewelry
LinkedIn
90
followers · 8 employees
Earned media value
€1.2k
per month, Instagram

Gravity score

502/ 1000 · 5 of 10 indicators rated
Brand Power547
Momentum520
Performance440

Percentiles within 4 peers: Jewelry brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

TOTWOO is an emotion tech brand that creates smart jewelry including touch bracelets, necklaces, and rings designed to connect people across distance through touch, light, and vibration.

01 · Traffic

How much traffic totwoo gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

totwoo drew an estimated 242K visits in September 2026, down 6% on the month before and down 5% over three months.

  • Worldwide#44,720of 4.5M sites · Top 5%
  • In United States#14,611of 1.2M sites · Top 5%
  • Jewelry, worldwide#771of 132,285 brands · Top 1%
  • Jewelry, United States#150of 33,382 brands · Top 1%
Monthly visitssource Sept 2026

242K

estimated visits in September

1 mo ▼ −5.6%4 mo ▼ −5.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about totwoo.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

totwoo holds 3.6 out of 5 on Trustpilot over 331 reviews, 95 of them in the last twelve months: 39% of customers give five stars and 41% one star. That volume places totwoo in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 331 reviews · 95 in 12 months
Top 20% review volume
5 ★39%
4 ★11%
3 ★6%
2 ★3%
1 ★41%

Jeweler

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What totwoo sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

totwoo sells on Shopify, 98% of its catalogue in stock. The best seller is Shipping Protection, at US$0.98–US$359.00, followed by Totwoo Letter Charm (Silver/Rose Gold/Black) and Totwoo Sun & Moon Touch Bracelets Set.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bracelets61%
Jewelry11%
Necklaces10%
Charms & Pendants3%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry95%
Gift Cards1%
Health Care1%
Decor1%
Extended Warranties1%

The dominant category places totwoo in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
83% of the catalogue
In stock
98%
Upper price quartile
US$159.00
Currency
USD

05 · Influencers

Who talks about totwoo.

The creators who tag @totwoo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @totwoo on Instagram, led by Merve Leyla 🎶 (26.2K followers, 25.5% engagement).

Influencersaccounts tagging @totwoo · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMerve Leyla 🎶@amerikadan_bildiriyorum · 🇹🇷 TRCareer productivity office life Creator26.2K25.5%2Tagged @totwoo
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who totwoo competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for totwoo among Jewelry brands in United States. The closest is Lovebox, then klockmagasinet.se, Pura Vida, FabuLove, us.pandora.net, MyItalianBracelet.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Loveboxlovebox.love
klockmagasinet.seklockmagasinet.com
Pura Vidapuravidabracelets.com
FabuLovefabulove.co
us.pandora.netus.pandora.net
MyItalianBraceletmyitalianbracelet.com
Competitors Gravity finds for totwoo. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare totwoo with Lovebox

07 · Company

The company behind totwoo.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

totwoo is a company based in Dover, United States, founded in 2015 according to LinkedIn, on a domain registered in May 2014. It employs about 8 people, is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dover
Founded
2015, per LinkedIn
Domain registered
8 May 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
totwoo.com · Shopify · USD
Catalogue
104 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about totwoo

What people ask Google about totwoo.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is totwoo legit or a scam?

According to Gravity by Benchr, totwoo is a brand based in Dover, United States: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 211,239 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

totwoo reviews

Customers rate totwoo 3.6 out of 5 on Trustpilot over 331 reviews, 95 of them in the last twelve months: 39% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is totwoo known for?

TOTWOO is an emotion tech brand that creates smart jewelry including touch bracelets, necklaces, and rings designed to connect people across distance through touch, light, and vibration. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is totwoo expensive?

totwoo's best seller, Shipping Protection, sells from US$0.98 to US$359.00 on totwoo.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check totwoo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

totwoo promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: totwoo advertises on Facebook and Instagram and on Google, where its offers often run. Check totwoo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy totwoo?

totwoo sells on its own website, totwoo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns totwoo?

Gravity by Benchr records a company based in Dover, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 8 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is totwoo growing?

Not at the moment. Gravity by Benchr estimates about 242,000 visits to totwoo.com in September 2026, down 6% in a month and down 5% over three months. totwoo ranks #150 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does totwoo use?

Gravity by Benchr identifies totwoo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is totwoo's ad budget?

Gravity by Benchr does not publish a spend figure for totwoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United States?

Among Jewelry brands in United States in the Gravity by Benchr index, totwoo ranks #150 of 33,382 by estimated traffic. Its closest competitors on the same market are Lovebox, klockmagasinet.se, Pura Vida, FabuLove, us.pandora.net. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with totwoo.