Brand page · Toys · Pakistan

Toy Company Top 5% worldwide Top 10% in Pakistan Top 5% in Toys Top 10% in Toys in Pakistan
toycompany.pk·🇵🇰 Multan, Pakistan· Shopify

Toy Company: 50.4K visits a month, 109 active Meta ads, Gravity score 446.

Toy Company — Toy Company is an online retailer that sells kids toys in Pakistan, offering educational toys, action figures, puzzles, and various toy categories for children. In September 2026 toycompany.pk drew an estimated 50.4K visits, down 39% on the month before. It ranks #6 of 79 Toys brands in Pakistan.

toycompany.pk@toycompany.pk 537KYouTube 14.8KFacebookLinkedIn 304Trustpilot 2.6Meta Ad Library 109

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
50.4K
−39% vs. August 2026
Instagram followers
537K
3,631 posts · @toycompany.pk
Trustpilot
2.6
9 reviews · 6 in 12 months
Meta ads
109
active
Products
10%
in stock · 174 collections
Rank in Pakistan
#6
of 79 in Toys
LinkedIn
304
followers · 1 employees
Earned media value
€24.3
per month, Instagram

Gravity score

446/ 1000 · 6 of 10 indicators rated
Brand Power481
Momentum415
Performance443

Percentiles within 13 peers: Toys brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Toy Company is an online retailer that sells kids toys in Pakistan, offering educational toys, action figures, puzzles, and various toy categories for children.

01 · Traffic

How much traffic Toy Company gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Toy Company drew an estimated 50.4K visits in September 2026, down 39% on the month before and down 46% over three months.

  • Worldwide#169,088of 4.5M sites · Top 5%
  • In Pakistan#1,383of 20.3K sites · Top 10%
  • Toys, worldwide#1,830of 50,509 brands · Top 5%
  • Toys, Pakistan#6of 79 brands · Top 10%
Monthly visitssource Sept 2026

50.4K

estimated visits in September

1 mo ▼ −39.3%4 mo ▼ −45.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Toy Company.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Toy Company holds 2.6 out of 5 on Trustpilot over 9 reviews, 6 of them in the last twelve months: 22% of customers give five stars and 78% one star.

Trustpilotread 21 Oct 2026
2.6TrustScore · 9 reviews · 6 in 12 months
5 ★22%
4 ★0%
3 ★0%
2 ★0%
1 ★78%

Toy Store Toy Manufacturer Toy and Game Manufacturer Children's Toys Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Toy Company sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Toy Company sells on Shopify, 10% of its catalogue in stock. The best seller is 2.4G Electric Mini Remote & Induction Controlled Car, at PKR 3,495, followed by 2.4GHz Electric Remote & Induction Controlled Mini Drift Car and 15ml Concentrate Bubble Liquid.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Play Vehicles8%
Remote Control Toys6%
Pretend Play3%
Activity Toys2%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys71%
Household Appliances4%
Baby Toys & Activity Equipment3%
Kitchen & Dining3%
Hobbies & Creative Arts2%

The dominant category places Toy Company in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
4% of the catalogue
In stock
10%
Upper price quartile
US$16.24
Currency
PKR

05 · Influencers

Who talks about Toy Company.

The creators who tag @toycompany.pk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @toycompany.pk · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Toy Company competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Toy Company among Toys brands in Pakistan. The closest is Toynix, then Toygenix, The Toy Factory, Toy Lover, Mushtry, SkilloToys.

CompetitorsToys · Pakistan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Toynixtoynix.pk
Toygenixtoygenix.com.pk
The Toy Factorythetoyfactory.pk
Toy Lovertoylover.pk
Mushtrymushtry.shop
SkilloToysskillotoys.com
Competitors Gravity finds for Toy Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Toy Company with Toynix

07 · Company

The company behind Toy Company.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Toy Company is a company based in Multan, Pakistan, founded in 2012 according to LinkedIn. It employs about 1 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇵🇰 Pakistan · Multan
Founded
2012, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
toycompany.pk · Shopify · PKR
Catalogue
174 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Toy Company

What people ask Google about Toy Company.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Toy Company legit?

According to Gravity by Benchr, Toy Company is a brand based in Multan, Pakistan: it sells on a Shopify store, it employs 1 people on LinkedIn, it has 536,646 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Toy Company known for?

Toy Company is an online retailer that sells kids toys in Pakistan, offering educational toys, action figures, puzzles, and various toy categories for children. Gravity by Benchr classifies it under Toys, with Play Vehicles making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Toy Company prices: how much is it?

Toy Company's best seller, 2.4G Electric Mini Remote & Induction Controlled Car, sells PKR 3,495 on toycompany.pk. 10% of the catalogue is in stock. Gravity does not track prices daily: check toycompany.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Toy Company have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Toy Company advertises on Facebook and Instagram, where its offers often run. Check toycompany.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Toy Company?

Toy Company sells on its own website, toycompany.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Toy Company?

Gravity by Benchr records a company based in Multan, Pakistan, founded in 2012 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Toy Company growing?

Not at the moment. Gravity by Benchr estimates about 50,400 visits to toycompany.pk in September 2026, down 39% in a month and down 46% over three months. Toy Company ranks #6 of 79 Toys brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Toy Company use?

Gravity by Benchr identifies toycompany.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Toy Company's ad budget?

Gravity by Benchr does not publish a spend figure for Toy Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in Pakistan?

Among Toys brands in Pakistan in the Gravity by Benchr index, Toy Company ranks #6 of 79 by estimated traffic. Its closest competitors on the same market are Toynix, Toygenix, The Toy Factory, Toy Lover, Mushtry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toy Company.