Brand page · Toys · India
Toykoo: 247K visits a month, 83 active Meta ads, Gravity score 472.
Toykoo — Toykoo is an online store specializing in diecast scale model toys and collectibles, offering premium licensed model cars in various scales including 1:18, 1:24, and 1:43 for collectors and automotive enthusiasts. In September 2026 toykoo.in drew an estimated 247K visits, down 2% on the month before. It ranks #5 of 466 Toys brands in India.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Toys brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toykoo is an online store specializing in diecast scale model toys and collectibles, offering premium licensed model cars in various scales including 1:18, 1:24, and 1:43 for collectors and automotive enthusiasts.
01 · Traffic
How much traffic Toykoo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toykoo drew an estimated 247K visits in September 2026, down 2% on the month before and up 25% over three months.
- Worldwide#44,010of 4.5M sites · Top 1%
- In India#2,275of 164K sites · Top 5%
- Toys, worldwide#335of 50,509 brands · Top 1%
- Toys, India#5of 466 brands · Top 5%
247K
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toykoo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toykoo holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Toy Store Children's Toys Store Graphic Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toykoo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toykoo sells on Shopify, 93% of its catalogue in stock. The best seller is Rolls Royce Phantom 1:24 diecast scale model | Assorted Color, at ₹1,499.00, followed by Jeep Wrangler Rubicon 1:24 diecast scale model car and 1936 Mercedes Benz 500K 1:24 Roadster diecast scale model car collectible | Assorted Colors.
#1Rolls Royce Phantom 1:24 diecast scale model | Assorted ColorToykoo₹1,499.00In stock
#2Jeep Wrangler Rubicon 1:24 diecast scale model carToykoo₹1,499.00In stock
#31936 Mercedes Benz 500K 1:24 Roadster diecast scale model car collectible | Assorted ColorsToykoo₹1,499.00–₹2,499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toykoo in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 64% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$26.10
- Currency
- INR
04 · Ads
What Toykoo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toykoo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2026 (image, text, video).
🔥 Bugatti Miniature Car ModelToykoo13 Oct 2026video
🔥 Up to 80% OFF – Shop Now!Toykoo13 Oct 2026video
🔥 Only Few Left! 80% Off + COD AvailableToykoo13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026URVISH PRAKASHBHAI VASTARAPARAverified
Image ad20 Oct 2026URVISH PRAKASHBHAI VASTARAPARAverified
Image ad19 Oct 2026URVISH PRAKASHBHAI VASTARAPARAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toykoo.
The creators who tag @toykoo.in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toykoo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toykoo among Toys brands in India. The closest is Live Car Model, then Burago, ThePeppyStore, Hobby Shoppy, modelcarworld.com, CK-Modelcars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Live Car Modellivecarmodel.com | |||||||
| Buragobburago.com | |||||||
| ThePeppyStorethepeppystore.in | |||||||
| Hobby Shoppyhobbyshoppy.in | |||||||
| modelcarworld.commodelcarworld.com | |||||||
| CK-Modelcarsck-modelcars.de |
07 · Company
The company behind Toykoo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toykoo is a company based in Surat, India, on a domain registered in March 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Surat
- Founded
- Data not available
- Domain registered
- 26 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toykoo.in · Shopify · INR
- Catalogue
- 6 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toykoo
What people ask Google about Toykoo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toykoo legit or a scam?
According to Gravity by Benchr, Toykoo is a brand based in Surat, India: its website has existed since March 2024, it sells on a Shopify store, it has 118,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Toykoo sell?
Toykoo is an online store specializing in diecast scale model toys and collectibles, offering premium licensed model cars in various scales including 1:18, 1:24, and 1:43 for collectors and automotive enthusiasts. Gravity by Benchr classifies it under Toys, with Play Vehicles making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Toykoo cost?
Toykoo's best seller, Rolls Royce Phantom 1:24 diecast scale model | Assorted Color, sells ₹1,499.00 on toykoo.in. 93% of the catalogue is in stock. Gravity does not track prices daily: check toykoo.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Toykoo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toykoo advertises on Facebook and Instagram and on Google, where its offers often run. Check toykoo.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Toykoo?
Toykoo sells on its own website, toykoo.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toykoo?
Gravity by Benchr records a company based in Surat, India, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toykoo growing?
Yes. Gravity by Benchr estimates about 246,500 visits to toykoo.in in September 2026, down 2% in a month and up 25% over three months. Toykoo ranks #5 of 466 Toys brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toykoo use?
Gravity by Benchr identifies toykoo.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toykoo's ad budget?
Gravity by Benchr does not publish a spend figure for Toykoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in India?
Among Toys brands in India in the Gravity by Benchr index, Toykoo ranks #5 of 466 by estimated traffic. Its closest competitors on the same market are Live Car Model, Burago, ThePeppyStore, Hobby Shoppy, modelcarworld.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toykoo.