Brand page · Toys · India
Toyloft: 40.2K visits a month, 24 active Meta ads, Gravity score 514.
Toyloft — Toyloft is an online toy store that sells premium games and toys for kids, including diecast model cars, bikes, remote control toys, and various children's play items. In September 2026 toyloft.in drew an estimated 40.2K visits, down 2% on the month before. It ranks #65 of 466 Toys brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 74 peers: Toys brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toyloft is an online toy store that sells premium games and toys for kids, including diecast model cars, bikes, remote control toys, and various children's play items.
01 · Traffic
How much traffic Toyloft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toyloft drew an estimated 40.2K visits in September 2026, down 2% on the month before and down 42% over three months.
- Worldwide#204,921of 4.5M sites · Top 5%
- In India#9,684of 164K sites · Top 10%
- Toys, worldwide#2,261of 50,509 brands · Top 5%
- Toys, India#65of 466 brands · Top 20%
40.2K
estimated visits in September
1 mo ▼ −2.2%4 mo ▼ −41.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toyloft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toyloft holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Figurine Shop Toy Store Anime Club
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toyloft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toyloft sells on Shopify, 42% of its catalogue in stock. The best seller is Lamborghini Metal Diecast Car - Black - Medium Size - Free Car Inside., at ₹999.00–₹1,699.00, followed by 360 Degree Rotating Futuristic Stunt Bike Toy For Kids - Light & Sound - Durable and Rolls Royce Cullinan Metal Diecast Car LMI13493 - Free Car Inside..
#1Lamborghini Metal Diecast Car - Black - Medium Size - Free Car Inside.Toyloft₹999.00–₹1,699.00In stock
#2360 Degree Rotating Futuristic Stunt Bike Toy For Kids - Light & Sound - DurableToyloft₹999.00–₹1,249.00In stock
#3Rolls Royce Cullinan Metal Diecast Car LMI13493 - Free Car Inside.Toyloft₹1,299.00–₹1,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toyloft in its comparison group.
- Average rating
- 3.89 / 5
- Rated products
- 79% of the catalogue
- In stock
- 42%
- Upper price quartile
- US$16.70
- Currency
- INR
04 · Ads
What Toyloft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toyloft runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
🏁 Collector's EDITION 1965 Shelby Cobra – Once It’s Gone, It’s Gone Forever.Toyloft.in7 Oct 2026video
🏁 Collector's EDITION 1965 Shelby Cobra – Once It’s Gone, It’s Gone Forever.Toyloft.in6 Oct 2026video
🏁 Collector's EDITION 1965 Shelby Cobra – Once It’s Gone, It’s Gone Forever.Toyloft.in6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Teestheday Indiaverified
Text ad20 Oct 2026Teestheday Indiaverified
Text ad20 Oct 2026Teestheday Indiaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toyloft.
The creators who tag @toyloft.in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toyloft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toyloft among Toys brands in India. The closest is Cocoland Toys, then Tortoys, Urban Macaw, blueballoontoys.com, Toy Collectors India, Bonzo Bears.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cocoland Toyscocolandtoys.com | |||||||
| Tortoystortoysonline.com | |||||||
| Urban Macawurbanmacaw.com | |||||||
| blueballoontoys.comblueballoontoys.com | |||||||
| Toy Collectors Indiatoycollectorsindia.com | |||||||
| Bonzo Bearsbonzobears.com |
07 · Company
The company behind Toyloft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toyloft is a company based in Mumbai, India, on a domain registered in March 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mumbai
- Founded
- Data not available
- Domain registered
- 27 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toyloft.in · Shopify · INR
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toyloft
What people ask Google about Toyloft.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toyloft legit?
According to Gravity by Benchr, Toyloft is a brand based in Mumbai, India: its website has existed since March 2024, it sells on a Shopify store, it has 18,280 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Toyloft sell?
Toyloft is an online toy store that sells premium games and toys for kids, including diecast model cars, bikes, remote control toys, and various children's play items. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Toyloft expensive?
Toyloft's best seller, Lamborghini Metal Diecast Car - Black - Medium Size - Free Car Inside., sells from ₹999.00 to ₹1,699.00 on toyloft.in. 42% of the catalogue is in stock. Gravity does not track prices daily: check toyloft.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Toyloft discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toyloft advertises on Facebook and Instagram and on Google, where its offers often run. Check toyloft.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Toyloft?
Toyloft sells on its own website, toyloft.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toyloft?
Gravity by Benchr records a company based in Mumbai, India, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toyloft growing?
Not at the moment. Gravity by Benchr estimates about 40,200 visits to toyloft.in in September 2026, down 2% in a month and down 42% over three months. Toyloft ranks #65 of 466 Toys brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toyloft use?
Gravity by Benchr identifies toyloft.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toyloft's ad budget?
Gravity by Benchr does not publish a spend figure for Toyloft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in India?
Among Toys brands in India in the Gravity by Benchr index, Toyloft ranks #65 of 466 by estimated traffic. Its closest competitors on the same market are Cocoland Toys, Tortoys, Urban Macaw, blueballoontoys.com, Toy Collectors India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toyloft.