Brand page · Vehicles
Toyota Australia: 2.1M visits a month, 3 active Meta ads.
Toyota Australia — Toyota Australia is the official Australian website for Toyota, selling new cars, SUVs, 4WDs, utes, and hybrids. In September 2026 toyota.com.au drew an estimated 2.1M visits, up 2% on the month before. It ranks #2 of 152 Vehicles brands and holds a 1.5 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Toyota Australia is the official Australian website for Toyota, selling new cars, SUVs, 4WDs, utes, and hybrids.
01 · Traffic
How much traffic Toyota Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toyota Australia drew an estimated 2.1M visits in September 2026, up 2% on the month before and down 7% over three months.
- Worldwide#7,803of 4.5M sites · Top 1%
- In Australia#134of 105K sites · Top 1%
- Vehicles, worldwide#45of 39,400 brands · Top 1%
- Vehicles, Australia#2of 152 brands · Top 5%
2.1M
estimated visits in September
1 mo ▲ +2.3%4 mo ▼ −7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toyota Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toyota Australia holds 1.5 out of 5 on Trustpilot over 44 reviews, 26 of them in the last twelve months: 2% of customers give five stars and 82% one star. That volume places Toyota Australia in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Car Accessories Store Auto Parts Store Toyota Dealer Car Dealer Used Car Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toyota Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toyota Australia's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Toyota Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Toyota Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toyota Australia runs Meta ads on Instagram, and has advertised on Google since February 2023 (text).
Built for real life. Ready for the next adventure? #ToyotaAustralia #RAV4Toyota Australia14 Oct 2026video
Mountain trails, coastal drives, weekend getaways, wherever life takes you, the RAV4 is ready to go. #ToyotaAustralia #RAV4Toyota Australia14 Oct 2026video
Nothing beats a weekend reset. Fresh Air. Trail views. Adventure earned. RAV4 gets you there. 🥾 #ToyotaAustralia #RAV4Toyota Australia14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TOYOTA MOTOR CORPORATION AUSTRALIA LIMITEDverified
Text ad21 Oct 2026TOYOTA MOTOR CORPORATION AUSTRALIA LIMITEDverified
Text ad21 Oct 2026TOYOTA MOTOR CORPORATION AUSTRALIA LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toyota Australia.
The creators who tag @toyota_aus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toyota_aus on Instagram, led by Shane Small (13.5K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShane Small@kruisa_13 · 🇦🇺 AU | Automotive mobility Creator | 13.5K | 0.3% | 8 | Tagged @toyota_aus |
06 · Competitors according to Gravity
Who Toyota Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toyota Australia among Vehicles brands. The closest is bydautomotive.com.au, then Chery Australia, MG Motor Australia, BMW Australia, Subaru Australia, TOYOTA TAIWAN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bydautomotive.com.aubydautomotive.com.au | |||||||
| Chery Australiacherymotor.com.au | |||||||
| MG Motor Australiamgmotor.com.au | |||||||
| BMW Australiabmw.com.au | |||||||
| Subaru Australiasubaru.com.au | |||||||
| TOYOTA TAIWANtoyota.com.tw |
07 · Company
The company behind Toyota Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toyota Australia is an e-commerce brand, founded in 1971 according to LinkedIn. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1971, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toyota.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toyota Australia
What people ask Google about Toyota Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toyota Australia legit or a scam?
According to Gravity by Benchr, Toyota Australia is a brand: it employs 45 people on LinkedIn, it has 143,729 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toyota Australia reviews
Customers rate Toyota Australia 1.5 out of 5 on Trustpilot over 44 reviews, 26 of them in the last twelve months: 2% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toyota Australia known for?
Toyota Australia is the official Australian website for Toyota, selling new cars, SUVs, 4WDs, utes, and hybrids. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
Toyota Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toyota Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check toyota.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Toyota Australia?
Gravity by Benchr records a company, founded in 1971 according to LinkedIn, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toyota Australia doing well?
Not at the moment. Gravity by Benchr estimates about 2,149,800 visits to toyota.com.au in September 2026, up 2% in a month and down 7% over three months. Toyota Australia ranks #2 of 152 Vehicles brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Toyota Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toyota Australia on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands?
Among Vehicles brands in the Gravity by Benchr index, Toyota Australia ranks #2 of 152 by estimated traffic. Its closest competitors on the same market are bydautomotive.com.au, Chery Australia, MG Motor Australia, BMW Australia, Subaru Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toyota Australia.