Brand page · Toys & Games · United States
Toys"R"Us: 532K visits a month, 2 active Meta ads, Gravity score 593.
Toys"R"Us — Toys"R"Us is an American international company and toy, clothing and baby product retailer known as the toy authority and ambassadors of all things play. In September 2026 toysrus.com drew an estimated 532K visits, up 47% on the month before. It ranks #2 of 697 Toys & Games brands in United States and holds a 1.7 Trustpilot rating over 327 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Toys & Games brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toys"R"Us is an American international company and toy, clothing and baby product retailer known as the toy authority and ambassadors of all things play.
01 · Traffic
How much traffic Toys"R"Us gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toys"R"Us drew an estimated 532K visits in September 2026, up 47% on the month before and up 65% over three months.
- Worldwide#23,667of 4.5M sites · Top 1%
- In United States#7,771of 1.2M sites · Top 1%
- Toys & Games, worldwide#3of 1,611 brands · Top 1%
- Toys & Games, United States#2of 697 brands · Top 1%
532K
estimated visits in September
1 mo ▲ +46.9%4 mo ▲ +65.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toys"R"Us.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toys"R"Us holds 1.7 out of 5 on Trustpilot over 327 reviews, 32 of them in the last twelve months: 14% of customers give five stars and 70% one star. That volume places Toys"R"Us in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store Children's Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toys"R"Us sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toys"R"Us sells on Shopify, 100% of its catalogue in stock. The best seller is TREND ENTERPRISES Alphabet Match 26-Piece Puzzle Set, at US$16.99, followed by Spider-Man Themed Electronic Pinball Machine and Paw Patrol Stories Projector - Interactive Nightlight and Storytelling Toy.
#1TREND ENTERPRISES Alphabet Match 26-Piece Puzzle SetToys"R"UsUS$16.99In stock
#2Spider-Man Themed Electronic Pinball MachineToys"R"UsUS$39.99In stock
#3Paw Patrol Stories Projector - Interactive Nightlight and Storytelling ToyToys"R"UsUS$14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toys"R"Us in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 2% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$41.99
- Currency
- USD
04 · Ads
What Toys"R"Us is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toys"R"Us runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2025 (image, text).
Toys''R''UsToys''R''Us2 Jun 2026video
However they play… we’ve got it. 🏆 Compete, 🧠 Learn, 🎭 Imagine + more! Shop it all at Toys“R”Us at @macysToys''R''Us14 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad11 Sept 2026SHARON DAVISverified
Text ad10 Sept 2026JESSICA DENISE BARR PATTERSONverified
Text ad4 Sept 2026TRINITY HAYVEN ASHCRAFTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toys"R"Us.
The creators who tag @toysrus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toysrus on Instagram, led by Channing Tatum (17.3M followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChanning Tatum@channingtatum · 🇺🇸 US | Cinema series pop culture Creator | 17.3M | 0.9% | 3 | Tagged @toysrus |
06 · Competitors according to Gravity
Who Toys"R"Us competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toys"R"Us among Toys & Games brands in United States. The closest is toysrus.com.my, then toystreet.co.uk, hamleys.com, True Toys, Mattel Shop, thetoyshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toysrus.com.mytoysrus.com.my | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| hamleys.comhamleys.com | |||||||
| True Toystruetoys.co.uk | |||||||
| Mattel Shopmattel.com.au | |||||||
| thetoyshop.comthetoyshop.com |
07 · Company
The company behind Toys"R"Us.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toys"R"Us is a company based in Parsippany-Troy Hills, United States, founded in 1948 according to LinkedIn, on a domain registered in November 1995. It employs about 13,839 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Parsippany-Troy Hills
- Founded
- 1948, per LinkedIn
- Domain registered
- 8 Nov 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13,839 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toysrus.com · Shopify · USD
- Catalogue
- 547 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toys"R"Us
What people ask Google about Toys"R"Us.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toys"R"Us legit or a scam?
According to Gravity by Benchr, Toys"R"Us is a brand based in Parsippany-Troy Hills, United States: its website has existed since November 1995, it sells on a Shopify store, it employs 13,839 people on LinkedIn, it has 592,851 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Toys"R"Us reviews
Customers rate Toys"R"Us 1.7 out of 5 on Trustpilot over 327 reviews, 32 of them in the last twelve months: 14% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Toys"R"Us sell?
Toys"R"Us is an American international company and toy, clothing and baby product retailer known as the toy authority and ambassadors of all things play. Gravity by Benchr classifies it under Toys & Games, with Toys & Games making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Toys"R"Us expensive?
Toys"R"Us' best seller, TREND ENTERPRISES Alphabet Match 26-Piece Puzzle Set, sells US$16.99 on toysrus.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check toysrus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Toys"R"Us discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toys"R"Us advertises on Facebook and Instagram and on Google, where its offers often run. Check toysrus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Toys"R"Us?
Toys"R"Us sells on its own website, toysrus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Toys"R"Us?
Gravity by Benchr records a company based in Parsippany-Troy Hills, United States, founded in 1948 according to LinkedIn, on a domain registered in 1995, with 13,839 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toys"R"Us growing?
Yes. Gravity by Benchr estimates about 531,800 visits to toysrus.com in September 2026, up 47% in a month and up 65% over three months. Toys"R"Us ranks #2 of 697 Toys & Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toys"R"Us use?
Gravity by Benchr identifies toysrus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Toys"R"Us' ad budget?
Gravity by Benchr does not publish a spend figure for Toys"R"Us on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys & Games brands in United States?
Among Toys & Games brands in United States in the Gravity by Benchr index, Toys"R"Us ranks #2 of 697 by estimated traffic. Its closest competitors on the same market are toysrus.com.my, toystreet.co.uk, hamleys.com, True Toys, Mattel Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toys"R"Us.