Brand page · Toys
Mattel Shop: 120K visits a month, 148 active Meta ads.
Mattel Shop — Mattel is a global play and family entertainment company that sells toys and games under iconic brands including Barbie, Hot Wheels, and Fisher-Price. In September 2026 mattel.com.au drew an estimated 120K visits, up 17% on the month before. It ranks #25 of 1,837 Toys brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Mattel is a global play and family entertainment company that sells toys and games under iconic brands including Barbie, Hot Wheels, and Fisher-Price.
01 · Traffic
How much traffic Mattel Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mattel Shop drew an estimated 120K visits in September 2026, up 17% on the month before and up 4% over three months.
- Worldwide#80,434of 4.5M sites · Top 5%
- In Australia#1,759of 105K sites · Top 5%
- Toys, worldwide#741of 50,509 brands · Top 5%
- Toys, Australia#25of 1,837 brands · Top 5%
120K
estimated visits in September
1 mo ▲ +17.1%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mattel Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mattel Shop holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Software Company Website Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mattel Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mattel Shop's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Mattel Shop in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Mattel Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mattel Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Las Guerreras K-PopMattel13 Oct 2026image
Música, dança e histórias!Mattel12 Oct 2026image
⚡🏁 Ka-chow! NEW Disney and Pixar Cars have raced into World of Die-Cast from 15 Oct - 15 Nov! Get ready to collect, play and race with an eMattel12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RETAILORS AU PTY LTDverified
Text ad20 Oct 2026RETAILORS AU PTY LTDverified
Text ad19 Oct 2026RETAILORS AU PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mattel Shop.
The creators who tag @mattel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mattel on Instagram, led by Prettynpink Pro (32.7K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrettynpink Pro@prettynpinkbarbies · 🇺🇸 US | Fashion style luxury Creator | 32.7K | 2.2% | 30 | Tagged @mattel |
06 · Competitors according to Gravity
Who Mattel Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mattel Shop among Toys brands. The closest is hamleys.com, then thetoyshop.com, True Toys, Toys"R"Us, toystreet.co.uk, Smyths Toys Superstores.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hamleys.comhamleys.com | |||||||
| thetoyshop.comthetoyshop.com | |||||||
| True Toystruetoys.co.uk | |||||||
| Toys"R"Ustoysrus.com | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| Smyths Toys Superstoressmythstoys.com |
07 · Company
The company behind Mattel Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mattel Shop is an e-commerce brand, founded in 1945 according to LinkedIn. It employs about 12,978 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1945, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 12,978 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mattel.com.au · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mattel Shop
What people ask Google about Mattel Shop.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mattel Shop legit?
According to Gravity by Benchr, Mattel Shop is a brand: it sells on a Shopify store, it employs 12,978 people on LinkedIn, it has 1,044,230 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Mattel Shop known for?
Mattel is a global play and family entertainment company that sells toys and games under iconic brands including Barbie, Hot Wheels, and Fisher-Price. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Mattel Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mattel Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check mattel.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mattel Shop?
Mattel Shop sells on its own website, mattel.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Mattel Shop?
Gravity by Benchr records a company, founded in 1945 according to LinkedIn, with 12,978 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mattel Shop doing well?
Yes. Gravity by Benchr estimates about 120,000 visits to mattel.com.au in September 2026, up 17% in a month and up 4% over three months. Mattel Shop ranks #25 of 1,837 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mattel Shop use?
Gravity by Benchr identifies mattel.com.au as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.
What is Mattel Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Mattel Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Mattel Shop ranks #25 of 1,837 by estimated traffic. Its closest competitors on the same market are hamleys.com, thetoyshop.com, True Toys, Toys"R"Us, toystreet.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mattel Shop.