Brand page · Toys · Spain
Toys"R"Us España: 340K visits a month, 6 active Meta ads.
Toys"R"Us España — Toys"R"Us España is a toy store that sells toys and children's products for all ages, with both online and physical retail presence. In September 2026 toysrus.es drew an estimated 340K visits, up 43% on the month before. It ranks #2 of 381 Toys brands in Spain and holds a 1.2 Trustpilot rating over 102 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Toys"R"Us España is a toy store that sells toys and children's products for all ages, with both online and physical retail presence.
01 · Traffic
How much traffic Toys"R"Us España gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toys"R"Us España drew an estimated 340K visits in September 2026, up 43% on the month before and up 40% over three months.
- Worldwide#33,873of 4.5M sites · Top 1%
- In Spain#692of 115K sites · Top 1%
- Toys, worldwide#220of 50,509 brands · Top 1%
- Toys, Spain#2of 381 brands · Top 1%
340K
estimated visits in September
1 mo ▲ +43.5%4 mo ▲ +40.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toys"R"Us España.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toys"R"Us España holds 1.2 out of 5 on Trustpilot over 102 reviews, 18 of them in the last twelve months: 4% of customers give five stars and 92% one star. That volume places Toys"R"Us España in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toys"R"Us España sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toys"R"Us España's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Toys"R"Us España in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toys"R"Us España is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toys"R"Us España runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
¡Que no se escape tu disfraz favorito!Toys "R" Us España1 Oct 2026image
Toys "R" Us España1 Oct 2026video
-50% en 2ª unidad en TODOS los juguetesToys "R" Us España30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PRG RETAIL GROUP SPAIN, S.L.verified
Text ad20 Oct 2026PRG RETAIL GROUP SPAIN, S.L.verified
Text ad20 Oct 2026PRG RETAIL GROUP SPAIN, S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toys"R"Us España.
The creators who tag @toysrusesp on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toysrusesp on Instagram, led by Amanda Oto (103K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda Oto@amanda_oto · INTL | Parenting family Creator | 103K | 1.1% | 1 | Tagged @toysrusesp |
06 · Competitors according to Gravity
Who Toys"R"Us España competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toys"R"Us España among Toys brands in Spain. The closest is INCLUD, then Mattel Shop, toystreet.co.uk, pbkids.com.br, toysrus.com.my, Toyworld.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| INCLUDinclud.com | |||||||
| Mattel Shopshopping.mattel.com | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| pbkids.com.brpbkids.com.br | |||||||
| toysrus.com.mytoysrus.com.my | |||||||
| Toyworldtoyworld.co.nz |
07 · Company
The company behind Toys"R"Us España.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toys"R"Us España is a company based in Spain, founded in 1991 according to LinkedIn. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- 1991, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toysrus.es
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toys"R"Us España
What people ask Google about Toys"R"Us España.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toys"R"Us España a legit company?
According to Gravity by Benchr, Toys"R"Us España is a brand based in Spain: it employs 81 people on LinkedIn, it has 68,466 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toys"R"Us España reviews
Customers rate Toys"R"Us España 1.2 out of 5 on Trustpilot over 102 reviews, 18 of them in the last twelve months: 4% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toys"R"Us España known for?
Toys"R"Us España is a toy store that sells toys and children's products for all ages, with both online and physical retail presence. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Toys"R"Us España promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toys"R"Us España advertises on Facebook and Instagram and on Google, where its offers often run. Check toysrus.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Toys"R"Us España?
Gravity by Benchr records a company based in Spain, founded in 1991 according to LinkedIn, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toys"R"Us España growing?
Yes. Gravity by Benchr estimates about 340,000 visits to toysrus.es in September 2026, up 43% in a month and up 40% over three months. Toys"R"Us España ranks #2 of 381 Toys brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Toys"R"Us España's ad budget?
Gravity by Benchr does not publish a spend figure for Toys"R"Us España on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Spain?
Among Toys brands in Spain in the Gravity by Benchr index, Toys"R"Us España ranks #2 of 381 by estimated traffic. Its closest competitors on the same market are INCLUD, Mattel Shop, toystreet.co.uk, pbkids.com.br, toysrus.com.my. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toys"R"Us España.