Brand page · Jewelry · United States
TraxNYC: 597K visits a month, 153 active Meta ads, Gravity score 703.
TraxNYC — TraxNYC is a jewelry store specializing in men's and women's gold and diamond jewelry, including chains, engagement rings, watches, and custom pieces. In September 2026 traxnyc.com drew an estimated 597K visits, down 11% on the month before. It ranks #60 of 33,382 Jewelry brands in United States and holds a 4.3 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TraxNYC is a jewelry store specializing in men's and women's gold and diamond jewelry, including chains, engagement rings, watches, and custom pieces.
01 · Traffic
How much traffic TraxNYC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TraxNYC drew an estimated 597K visits in September 2026, down 11% on the month before and down 2% over three months.
- Worldwide#21,583of 4.5M sites · Top 1%
- In United States#7,092of 1.2M sites · Top 1%
- Jewelry, worldwide#287of 132,285 brands · Top 1%
- Jewelry, United States#60of 33,382 brands · Top 1%
597K
estimated visits in September
1 mo ▼ −11.1%4 mo ▼ −2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TraxNYC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TraxNYC holds 4.3 out of 5 on Trustpilot over 99 reviews, 37 of them in the last twelve months: 72% of customers give five stars and 25% one star. That volume places TraxNYC in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TraxNYC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TraxNYC sells on Shopify, 97% of its catalogue in stock. The best seller is 10K Gold Floral Radiance Diamond Earrings 65276, at US$450.00, followed by 10K Yellow Gold Hollow Rope Chain 2mm 34650 and 10K Gold Diamond Hamsa Pendant 63618.
#110K Gold Floral Radiance Diamond Earrings 65276TraxNYCUS$450.00In stock
#210K Yellow Gold Hollow Rope Chain 2mm 34650TraxNYCUS$500.00–US$700.00In stock
#310K Gold Diamond Hamsa Pendant 63618TraxNYCUS$900.00–US$1,050.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TraxNYC in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 8% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$12,150.00
- Currency
- USD
04 · Ads
What TraxNYC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TraxNYC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Get your TraxNYC bracelets nowTrax NYC Custom Jewelry6 Oct 2026video
Buy Now, Pay LaterTrax NYC Custom Jewelry6 Oct 2026video
A Ring Made to RememberTrax NYC Custom Jewelry6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Traxnyc Corp.verified
Text ad19 Oct 2026Traxnyc Corp.verified
Text ad19 Oct 2026Traxnyc Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TraxNYC.
The creators who tag @traxnyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @traxnyc on Instagram, led by DillonJamesJewelry (13.7K followers, 18.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDillonJamesJewelry@dillonjamesjewelry · 🇺🇸 US | Fashion style luxury Creator | 13.7K | 18.7% | 10 | Tagged @traxnyc |
06 · Competitors according to Gravity
Who TraxNYC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TraxNYC among Jewelry brands in United States. The closest is Icebox Diamonds & Watches, then FrostNYC, Jewelry Exchange, bayamjewelry, Joyerías Bizzarro, Mayors Jewelers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Icebox Diamonds & Watchesicebox.com | |||||||
| FrostNYCfrostnyc.com | |||||||
| Jewelry Exchangejewelryexchange.com | |||||||
| bayamjewelrybayamjewelry.com | |||||||
| Joyerías Bizzarrojoyeriasbizzarro.com | |||||||
| Mayors Jewelersmayors.com |
07 · Company
The company behind TraxNYC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TraxNYC is a company based in New York, United States, on a domain registered in November 2003. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 4 Nov 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- traxnyc.com · Shopify · USD
- Catalogue
- 412 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TraxNYC
What people ask Google about TraxNYC.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TraxNYC legit or a scam?
According to Gravity by Benchr, TraxNYC is a brand based in New York, United States: its website has existed since November 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 4,301,967 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TraxNYC reviews
Customers rate TraxNYC 4.3 out of 5 on Trustpilot over 99 reviews, 37 of them in the last twelve months: 72% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does TraxNYC sell?
TraxNYC is a jewelry store specializing in men's and women's gold and diamond jewelry, including chains, engagement rings, watches, and custom pieces. Gravity by Benchr classifies it under Jewelry, with Charms & Pendants making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TraxNYC prices: how much is it?
TraxNYC's best seller, 10K Gold Floral Radiance Diamond Earrings 65276, sells US$450.00 on traxnyc.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check traxnyc.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TraxNYC promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TraxNYC advertises on Facebook and Instagram and on Google, where its offers often run. Check traxnyc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TraxNYC?
TraxNYC sells on its own website, traxnyc.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TraxNYC?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2003, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TraxNYC doing well?
Not at the moment. Gravity by Benchr estimates about 596,500 visits to traxnyc.com in September 2026, down 11% in a month and down 2% over three months. TraxNYC ranks #60 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TraxNYC use?
Gravity by Benchr identifies traxnyc.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TraxNYC spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TraxNYC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, TraxNYC ranks #60 of 33,382 by estimated traffic. Its closest competitors on the same market are Icebox Diamonds & Watches, FrostNYC, Jewelry Exchange, bayamjewelry, Joyerías Bizzarro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TraxNYC.