Brand page · Jewelry · United States
FrostNYC: 212K visits a month, 77 active Meta ads, Gravity score 635.
FrostNYC — FrostNYC is a jewelry retailer that sells real gold and diamond jewelry for men and women, featuring premium items like gold chains, diamond rings, and watches. In September 2026 frostnyc.com drew an estimated 212K visits, down 22% on the month before. It ranks #174 of 33,382 Jewelry brands in United States and holds a 3.1 Trustpilot rating over 519 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FrostNYC is a jewelry retailer that sells real gold and diamond jewelry for men and women, featuring premium items like gold chains, diamond rings, and watches.
01 · Traffic
How much traffic FrostNYC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FrostNYC drew an estimated 212K visits in September 2026, down 22% on the month before and up 20% over three months.
- Worldwide#50,050of 4.5M sites · Top 5%
- In United States#16,400of 1.2M sites · Top 5%
- Jewelry, worldwide#911of 132,285 brands · Top 1%
- Jewelry, United States#174of 33,382 brands · Top 1%
212K
estimated visits in September
1 mo ▼ −22.3%4 mo ▲ +19.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FrostNYC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FrostNYC holds 3.1 out of 5 on Trustpilot over 519 reviews, 14 of them in the last twelve months: 70% of customers give five stars and 20% one star. That volume places FrostNYC in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Watch Store Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FrostNYC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FrostNYC sells on Shopify, 100% of its catalogue in stock. The best seller is Solid Cuban Curb Link Chain 10K Gold, at US$1,101.00–US$38,476.00, followed by Mens Semi Solid Miami Cuban Link Chain 10K Gold and Semi Solid Diamond Cut Mens Cuban Link Chain 10K Gold.
#1Solid Cuban Curb Link Chain 10K GoldFrostNYCUS$1,101.00–US$38,476.00In stock
#2Mens Semi Solid Miami Cuban Link Chain 10K GoldFrostNYCUS$2,631.00–US$18,239.00In stock
#3Semi Solid Diamond Cut Mens Cuban Link Chain 10K GoldFrostNYCUS$948.00–US$10,435.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FrostNYC in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 12% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$11,403.00
- Currency
- USD
04 · Ads
What FrostNYC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FrostNYC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image).
Upgrade Your Daily Shine for Life (20% OFF Real Gold!)Frost NYC8 Oct 2026image
Get Your Heavy Gold Today. Pay Later! ⛓️Frost NYC1 Oct 2026video
100% Lifetime Upgrades + 20% OFF Gold Chains!Frost NYC28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ID Tech LLCverified
Image ad14 Aug 2026ID Tech LLCverified
Image ad14 Aug 2026ID Tech LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FrostNYC.
The creators who tag @realfrostnyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @realfrostnyc on Instagram, led by Darius Conner (72.6K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDarius Conner@kastrobandit · 🇺🇸 US | Music concerts dance Creator | 72.6K | 2.1% | 1 | Tagged @realfrostnyc |
06 · Competitors according to Gravity
Who FrostNYC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FrostNYC among Jewelry brands in United States. The closest is Icebox Diamonds & Watches, then TraxNYC, goldsmiths.co.uk, Riddle's Jewelry, Mayors Jewelers, Joyerías Bizzarro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Icebox Diamonds & Watchesicebox.com | |||||||
| TraxNYCtraxnyc.com | |||||||
| goldsmiths.co.ukgoldsmiths.co.uk | |||||||
| Riddle's Jewelryriddlesjewelry.com | |||||||
| Mayors Jewelersmayors.com | |||||||
| Joyerías Bizzarrojoyeriasbizzarro.com |
07 · Company
The company behind FrostNYC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FrostNYC is a company based in New York, United States, founded in 2023 according to LinkedIn, on a domain registered in December 2015. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2023, per LinkedIn
- Domain registered
- 15 Dec 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frostnyc.com · Shopify · USD
- Catalogue
- 655 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FrostNYC
What people ask Google about FrostNYC.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FrostNYC legit?
According to Gravity by Benchr, FrostNYC is a brand based in New York, United States: its website has existed since December 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 23,540 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FrostNYC reviews: is it worth it?
Customers rate FrostNYC 3.1 out of 5 on Trustpilot over 519 reviews, 14 of them in the last twelve months: 70% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FrostNYC known for?
FrostNYC is a jewelry retailer that sells real gold and diamond jewelry for men and women, featuring premium items like gold chains, diamond rings, and watches. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FrostNYC expensive?
FrostNYC's best seller, Solid Cuban Curb Link Chain 10K Gold, sells from US$1,101.00 to US$38,476.00 on frostnyc.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check frostnyc.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FrostNYC promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FrostNYC advertises on Facebook and Instagram and on Google, where its offers often run. Check frostnyc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FrostNYC?
FrostNYC sells on its own website, frostnyc.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FrostNYC?
Gravity by Benchr records a company based in New York, United States, founded in 2023 according to LinkedIn, on a domain registered in 2015, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FrostNYC doing well?
Yes. Gravity by Benchr estimates about 211,600 visits to frostnyc.com in September 2026, down 22% in a month and up 20% over three months. FrostNYC ranks #174 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FrostNYC use?
Gravity by Benchr identifies frostnyc.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FrostNYC's ad budget?
Gravity by Benchr does not publish a spend figure for FrostNYC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, FrostNYC ranks #174 of 33,382 by estimated traffic. Its closest competitors on the same market are Icebox Diamonds & Watches, TraxNYC, goldsmiths.co.uk, Riddle's Jewelry, Mayors Jewelers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FrostNYC.