Brand page · Personal Care · United States
True Botanicals: 72.5K visits a month, 85 active Meta ads, Gravity score 528.
True Botanicals — True Botanicals is a skincare brand that creates clean, clinically proven luxury skincare products using sustainably sourced plant actives. The company offers science-backed skincare formulas that are consciously crafted and non-toxic. In September 2026 truebotanicals.com drew an estimated 72.5K visits, down 40% on the month before. It ranks #1,019 of 33,626 Personal Care brands in United States and holds a 3.8 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
True Botanicals is a skincare brand that creates clean, clinically proven luxury skincare products using sustainably sourced plant actives. The company offers science-backed skincare formulas that are consciously crafted and non-toxic.
01 · Traffic
How much traffic True Botanicals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
True Botanicals drew an estimated 72.5K visits in September 2026, down 40% on the month before and down 67% over three months.
- Worldwide#123,596of 4.5M sites · Top 5%
- In United States#40,162of 1.2M sites · Top 5%
- Personal Care, worldwide#6,153of 215,119 brands · Top 5%
- Personal Care, United States#1,019of 33,626 brands · Top 5%
72.5K
estimated visits in September
1 mo ▼ −40.5%4 mo ▼ −67.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about True Botanicals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
True Botanicals holds 3.8 out of 5 on Trustpilot over 13 reviews, 1 of them in the last twelve months: 46% of customers give five stars and 31% one star.
Health and Beauty Shop Beauty Product Supplier Skin Care Clinic Cosmetics Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What True Botanicals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
True Botanicals sells on Shopify, 100% of its catalogue in stock. The best seller is Chebula Active Serum, at US$90.00, followed by Renew Pure Radiance Oil and Clear Pure Radiance Oil.
#1Chebula Active SerumTrue BotanicalsUS$90.00In stock
#2Renew Pure Radiance OilTrue BotanicalsUS$72.00–US$120.00In stock
#3Clear Pure Radiance OilTrue BotanicalsUS$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places True Botanicals in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 83% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$110.00
- Currency
- USD
04 · Ads
What True Botanicals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
True Botanicals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Don't strip your skin.True Botanicals6 Oct 2026video
Bestseller for a reason.True Botanicals6 Oct 2026image
NEW!True Botanicals6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026True Botanicals LLCverified
Text ad20 Oct 2026True Botanicals LLCverified
Text ad20 Oct 2026True Botanicals LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about True Botanicals.
The creators who tag @truebotanicals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truebotanicals on Instagram, led by Jocelyn Johnson (16.5K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJocelyn Johnson@jocelynjohnson_ · 🇺🇸 US | Beauty cosmetics skincare Creator | 16.5K | 2.3% | 10 | Tagged @truebotanicals |
06 · Competitors according to Gravity
Who True Botanicals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for True Botanicals among Personal Care brands in United States. The closest is StriVectin, then Strawberry, Chantecaille, Murad, Solvaderm, Argos Fragrances.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| StriVectinstrivectin.com | |||||||
| Strawberrytrystrawberry.com | |||||||
| Chantecaillechantecaille.com | |||||||
| Muradmurad.com | |||||||
| Solvadermsolvadermstore.com | |||||||
| Argos Fragrancesargosfragrances.com |
07 · Company
The company behind True Botanicals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
True Botanicals is a company based in Mill Valley, United States, founded in 2015 according to LinkedIn, on a domain registered in May 2007. It employs about 66 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Mill Valley
- Founded
- 2015, per LinkedIn
- Domain registered
- 2 May 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truebotanicals.com · Shopify · USD
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about True Botanicals
What people ask Google about True Botanicals.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is True Botanicals legit or a scam?
According to Gravity by Benchr, True Botanicals is a brand based in Mill Valley, United States: its website has existed since May 2007, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 314,190 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
True Botanicals reviews: is it worth it?
Customers rate True Botanicals 3.8 out of 5 on Trustpilot over 13 reviews, 1 of them in the last twelve months: 46% give five stars, 31% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is True Botanicals known for?
True Botanicals is a skincare brand that creates clean, clinically proven luxury skincare products using sustainably sourced plant actives. The company offers science-backed skincare formulas that are consciously crafted and non-toxic. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
True Botanicals prices: how much is it?
True Botanicals' best seller, Chebula Active Serum, sells US$90.00 on truebotanicals.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check truebotanicals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
True Botanicals promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: True Botanicals advertises on Facebook and Instagram and on Google, where its offers often run. Check truebotanicals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy True Botanicals?
True Botanicals sells on its own website, truebotanicals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind True Botanicals?
Gravity by Benchr records a company based in Mill Valley, United States, founded in 2015 according to LinkedIn, on a domain registered in 2007, with 66 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is True Botanicals doing well?
Not at the moment. Gravity by Benchr estimates about 72,500 visits to truebotanicals.com in September 2026, down 40% in a month and down 67% over three months. True Botanicals ranks #1,019 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does True Botanicals use?
Gravity by Benchr identifies truebotanicals.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does True Botanicals spend on Meta ads?
Gravity by Benchr does not publish a spend figure for True Botanicals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, True Botanicals ranks #1,019 of 33,626 by estimated traffic. Its closest competitors on the same market are StriVectin, Strawberry, Chantecaille, Murad, Solvaderm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with True Botanicals.