Brand page · Health Care · Australia
True Protein: 185K visits a month, 458 active Meta ads, Gravity score 618.
True Protein — True Protein is an Australian sports nutrition and supplement company that develops clean, all-natural protein supplements and sports nutrition products. In September 2026 trueprotein.com.au drew an estimated 185K visits, down 3% on the month before. It ranks #12 of 2,157 Health Care brands in Australia and holds a 4.9 Trustpilot rating over 250 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
True Protein is an Australian sports nutrition and supplement company that develops clean, all-natural protein supplements and sports nutrition products.
01 · Traffic
How much traffic True Protein gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
True Protein drew an estimated 185K visits in September 2026, down 3% on the month before and down 8% over three months.
- Worldwide#55,970of 4.5M sites · Top 5%
- In Australia#1,163of 105K sites · Top 5%
- Health Care, worldwide#1,243of 105,715 brands · Top 5%
- Health Care, Australia#12of 2,157 brands · Top 1%
185K
estimated visits in September
1 mo ▼ −2.8%4 mo ▼ −8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about True Protein.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
True Protein holds 4.9 out of 5 on Trustpilot over 250 reviews, 159 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places True Protein in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Fitness and Nutrition Service Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What True Protein sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
True Protein sells on Shopify, 97% of its catalogue in stock. The best seller is WPI90, at A$48.00–A$98.00, followed by Creapure and True Protein Bar.
#1WPI90True ProteinA$48.00–A$98.00In stock
#2CreapureTrue ProteinA$50.00In stock
#3True Protein BarTrue ProteinA$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places True Protein in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$45.33
- Currency
- AUD
04 · Ads
What True Protein is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
True Protein runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
Your Nightly Reset 🌙True Protein7 Oct 2026video
Premium Whey Protein Isolate | True ProteinTrue Protein6 Oct 2026image
⏰️ LIMITED TIME | Free Stainless Steel ShakerTrue Protein6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026True Protein Pty Ltdverified
Text ad20 Oct 2026True Protein Pty Ltdverified
Text ad20 Oct 2026True Protein Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about True Protein.
The creators who tag @trueprotein on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @trueprotein on Instagram, led by lizzie welborn (18.3K followers, 13.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llizzie welborn@lizziewelborn · 🇦🇺 AU | Fitness sport bodybuilding Creator | 18.3K | 13.2% | 7 | Tagged @trueprotein |
06 · Competitors according to Gravity
Who True Protein competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for True Protein among Health Care brands in Australia. The closest is True Nutrition, then fr.myprotein.com, True, Truebasics, Nutripure, Transparent Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| True Nutritiontruenutrition.com | |||||||
| fr.myprotein.comfr.myprotein.com | |||||||
| Truevivatrue.com.br | |||||||
| Truebasicstruebasics.com | |||||||
| Nutripurenutripure.com | |||||||
| Transparent Labstransparentlabs.com |
07 · Company
The company behind True Protein.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
True Protein is a company based in Brookvale, Australia, founded in 2014 according to LinkedIn. It employs about 75 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brookvale
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trueprotein.com.au · Shopify · AUD
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about True Protein
What people ask Google about True Protein.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is True Protein a legit company?
According to Gravity by Benchr, True Protein is a brand based in Brookvale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 149,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about True Protein?
Customers rate True Protein 4.9 out of 5 on Trustpilot over 250 reviews, 159 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is True Protein?
True Protein is an Australian sports nutrition and supplement company that develops clean, all-natural protein supplements and sports nutrition products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
True Protein prices: how much is it?
True Protein's best seller, WPI90, sells from A$48.00 to A$98.00 on trueprotein.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check trueprotein.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does True Protein have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: True Protein advertises on Facebook and Instagram and on Google, where its offers often run. Check trueprotein.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy True Protein?
True Protein sells on its own website, trueprotein.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind True Protein?
Gravity by Benchr records a company based in Brookvale, Australia, founded in 2014 according to LinkedIn, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is True Protein growing?
Not at the moment. Gravity by Benchr estimates about 184,800 visits to trueprotein.com.au in September 2026, down 3% in a month and down 8% over three months. True Protein ranks #12 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does True Protein use?
Gravity by Benchr identifies trueprotein.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does True Protein spend on Meta ads?
Gravity by Benchr does not publish a spend figure for True Protein on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, True Protein ranks #12 of 2,157 by estimated traffic. Its closest competitors on the same market are True Nutrition, fr.myprotein.com, True, Truebasics, Nutripure. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with True Protein.