Brand page · Clothing · South Africa
Truworths: 11.3M visits a month, 181 active Meta ads.
Truworths — Truworths is a South African clothing store chain that sells fashion clothing, footwear, and related merchandise for women, men, kids, beauty, and homeware. In September 2026 truworths.co.za drew an estimated 11.3M visits, up 58% on the month before. It ranks #2 of 623 Clothing brands in South Africa and holds a 2.4 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Truworths is a South African clothing store chain that sells fashion clothing, footwear, and related merchandise for women, men, kids, beauty, and homeware.
01 · Traffic
How much traffic Truworths gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Truworths drew an estimated 11.3M visits in September 2026, up 58% on the month before and up 249% over three months.
- Worldwide#2,892of 4.5M sites · Top 1%
- In South Africa#16of 33.7K sites · Top 1%
- Clothing, worldwide#122of 459,295 brands · Top 1%
- Clothing, South Africa#2of 623 brands · Top 1%
11.3M
estimated visits in September
1 mo ▲ +58.1%4 mo ▲ +248.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Truworths.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Truworths holds 2.4 out of 5 on Trustpilot over 41 reviews, 35 of them in the last twelve months: 27% of customers give five stars and 71% one star. That volume places Truworths in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Truworths sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Truworths's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Truworths in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Truworths is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Truworths runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Daniel Hechter Black Combo Slingback HeelsTruworths Fashion14 Oct 2026video
Neutrals that pop with the ultimate fashion icon @kamomodisakeng. 🤍☀️🤎 Shop Kamo's look in our stores and online.Truworths Fashion14 Oct 2026video
From fuchsia to white linen, @looks_bylilli is all about that chic summer vibe!💗🤍 She also gives our newest brand @ovillo_fashion a plug. LoTruworths Fashion14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Truworths Limitedverified
Image ad21 Oct 2026Truworths Limitedverified
Text ad20 Oct 2026Truworths Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Truworths.
The creators who tag @truworthsfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truworthsfashion on Instagram, led by Elizabeth Arden South Africa (14.1K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElizabeth Arden South Africa@elizabetharden_sa · 🇿🇦 ZA | Beauty cosmetics skincare Creator | 14.1K | 5.3% | 9 | Tagged @truworthsfashion |
06 · Competitors according to Gravity
Who Truworths competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Truworths among Clothing brands in South Africa. The closest is fashiondays.bg, then theiconic.co.nz, trendyol.com, aboutyou.be, Miinto, Zalando.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fashiondays.bgfashiondays.bg | |||||||
| theiconic.co.nztheiconic.co.nz | |||||||
| trendyol.comtrendyol.com | |||||||
| aboutyou.beaboutyou.be | |||||||
| Miintomiinto.co.uk | |||||||
| Zalandozalando.nl |
07 · Company
The company behind Truworths.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Truworths is a company based in South Africa, founded in 1917 according to LinkedIn. It employs about 8,117 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇿🇦 South Africa
- Founded
- 1917, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,117 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truworths.co.za
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Truworths
What people ask Google about Truworths.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Truworths a legit company?
According to Gravity by Benchr, Truworths is a brand based in South Africa: it employs 8,117 people on LinkedIn, it has 327,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Truworths reviews: is it worth it?
Customers rate Truworths 2.4 out of 5 on Trustpilot over 41 reviews, 35 of them in the last twelve months: 27% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Truworths?
Truworths is a South African clothing store chain that sells fashion clothing, footwear, and related merchandise for women, men, kids, beauty, and homeware. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Truworths discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Truworths advertises on Facebook and Instagram and on Google, where its offers often run. Check truworths.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Truworths?
Gravity by Benchr records a company based in South Africa, founded in 1917 according to LinkedIn, with 8,117 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Truworths growing?
Yes. Gravity by Benchr estimates about 11,298,000 visits to truworths.co.za in September 2026, up 58% in a month and up 249% over three months. Truworths ranks #2 of 623 Clothing brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Truworths' ad budget?
Gravity by Benchr does not publish a spend figure for Truworths on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in South Africa?
Among Clothing brands in South Africa in the Gravity by Benchr index, Truworths ranks #2 of 623 by estimated traffic. Its closest competitors on the same market are fashiondays.bg, theiconic.co.nz, trendyol.com, aboutyou.be, Miinto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Truworths.