Brand page · Clothing · Belgium
About You: 596K visits a month, 2,170 active Meta ads.
About You — An online fashion retailer offering clothing from over 2000 top brands with free shipping and returns. In September 2026 aboutyou.be drew an estimated 596K visits, down 6% on the month before. It ranks #1 of 1,347 Clothing brands in Belgium and holds a 3.9 Trustpilot rating over 1,148 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
An online fashion retailer offering clothing from over 2000 top brands with free shipping and returns.
01 · Traffic
How much traffic About You gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
About You drew an estimated 596K visits in September 2026, down 6% on the month before and down 5% over three months.
- Worldwide#21,586of 4.5M sites · Top 1%
- In Belgium#103of 36.5K sites · Top 1%
- Clothing, worldwide#1,752of 459,295 brands · Top 1%
- Clothing, Belgium#1of 1,347 brands · Top 1%
596K
estimated visits in September
1 mo ▼ −6.3%4 mo ▼ −4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about About You.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
About You holds 3.9 out of 5 on Trustpilot over 1,148 reviews, 147 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places About You in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What About You sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read About You's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places About You in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What About You is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
About You runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (text).
BikiniABOUT YOU14 Oct 2026image
τώρα στο ABOUT YOUABOUT YOU14 Oct 2026image
ГащеризонABOUT YOU14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ABOUT YOU SE & Co. KGverified
Text ad21 Oct 2026ABOUT YOU SE & Co. KGverified
Text ad21 Oct 2026ABOUT YOU SE & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about About You.
The creators who tag @aboutyou on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aboutyou on Instagram, led by Urban J. Kozel (87.1K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUrban J. Kozel@urbanblueville · 🇸🇮 SI | Fashion style luxury Creator | 87.1K | 0.3% | 10 | Tagged @aboutyou |
06 · Competitors according to Gravity
Who About You competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for About You among Clothing brands in Belgium. The closest is trendyol.com, then asos.com, ANSWEAR.hu, ZALANDO, Dafiti, ZALORA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| trendyol.comtrendyol.com | |||||||
| asos.comasos.com | |||||||
| ANSWEAR.huanswear.hu | |||||||
| ZALANDOzalando.hu | |||||||
| Dafitidafiti.com.br | |||||||
| ZALORAzalora.com |
07 · Company
The company behind About You.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
About You is a company based in Belgium, founded in 2019 according to LinkedIn. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 2019, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aboutyou.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about About You
What people ask Google about About You.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is About You legit or a scam?
According to Gravity by Benchr, About You is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 7 people on LinkedIn, it has 1,706,969 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about About You?
Customers rate About You 3.9 out of 5 on Trustpilot over 1,148 reviews, 147 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is About You?
An online fashion retailer offering clothing from over 2000 top brands with free shipping and returns. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does About You have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: About You advertises on Facebook and Instagram and on Google, where its offers often run. Check aboutyou.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns About You?
Gravity by Benchr records a company based in Belgium, founded in 2019 according to LinkedIn, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is About You doing well?
Not at the moment. Gravity by Benchr estimates about 596,400 visits to aboutyou.be in September 2026, down 6% in a month and down 5% over three months. About You ranks #1 of 1,347 Clothing brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does About You spend on Meta ads?
Gravity by Benchr does not publish a spend figure for About You on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Belgium?
Among Clothing brands in Belgium in the Gravity by Benchr index, About You ranks #1 of 1,347 by estimated traffic. Its closest competitors on the same market are trendyol.com, asos.com, ANSWEAR.hu, ZALANDO, Dafiti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with About You.