Brand page · Personal Care · United Kingdom
SURI: 633K visits a month, 588 active Meta ads, Gravity score 686.
SURI — SURI is a brand that sells award-winning electric toothbrushes made with innovative plant-based materials, designed to turn everyday routines into rituals. In September 2026 trysuri.com drew an estimated 633K visits, up 11% on the month before. It ranks #12 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 20,658 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SURI is a brand that sells award-winning electric toothbrushes made with innovative plant-based materials, designed to turn everyday routines into rituals.
01 · Traffic
How much traffic SURI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SURI drew an estimated 633K visits in September 2026, up 11% on the month before and up 16% over three months.
- Worldwide#20,603of 4.5M sites · Top 1%
- In United Kingdom#875of 192K sites · Top 1%
- Personal Care, worldwide#746of 215,119 brands · Top 1%
- Personal Care, United Kingdom#12of 8,226 brands · Top 1%
633K
estimated visits in September
1 mo ▲ +10.5%4 mo ▲ +16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SURI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SURI holds 4.7 out of 5 on Trustpilot over 20,658 reviews, 6,994 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places SURI in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, SURI scores 4.9 over 69 reviews.
Health and Beauty Shop Dental Supply Store Beauty Product Supplier Toiletries Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SURI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SURI sells on Shopify, 93% of its catalogue in stock. The best seller is Heads Subscription Plan (US/UK Only), at £4.49, followed by SURI 1.0 and SURI Pro 2.0 Electric Toothbrush.
#1Heads Subscription Plan (US/UK Only)SURI£4.49In stock
#2SURI 1.0SURI£60.00–£76.00In stock
#3SURI Pro 2.0 Electric ToothbrushSURI£85.00–£105.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SURI in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 33% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
What SURI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SURI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
SURI 2.0: Award-winning, evolved.SURI / discoversuri14 Oct 2026image
Award-winning. Evolved.SURI / discoversuri13 Oct 2026video
Discover the SURI 2.0SURI / discoversuri13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CORAL INNOVATIONS LTDverified
Text ad20 Oct 2026CORAL INNOVATIONS LTDverified
Text ad20 Oct 2026CORAL INNOVATIONS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SURI.
The creators who tag @discoversuri on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @discoversuri on Instagram, led by @aleena_rzq (33.5K followers, 9.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaleena_rzq@aleena_rzq · 🇬🇧 GB | Food cooking nutrition Creator | 33.5K | 9.1% | 1 | Tagged @discoversuri |
06 · Competitors according to Gravity
Who SURI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SURI among Personal Care brands in United Kingdom. The closest is MyVariations, then Autobrush®, Oral-B, illume, Molarclean, TAO Clean.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MyVariationsmyvariations.com | |||||||
| Autobrush®tryautobrush.com | |||||||
| Oral-Boralb.fr | |||||||
| illumeyourillume.com | |||||||
| Molarcleanmolarclean.com | |||||||
| TAO Cleantaoclean.com |
07 · Company
The company behind SURI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SURI is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in September 2020. It employs about 110 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 25 Sept 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 110 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trysuri.com · Shopify · GBP
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SURI
What people ask Google about SURI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SURI a legit company?
According to Gravity by Benchr, SURI is a brand based in London, United Kingdom: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 110 people on LinkedIn, it has 154,272 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SURI reviews
Customers rate SURI 4.7 out of 5 on Trustpilot over 20,658 reviews, 6,994 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, SURI scores 4.9 over 69 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SURI?
SURI is a brand that sells award-winning electric toothbrushes made with innovative plant-based materials, designed to turn everyday routines into rituals. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SURI expensive?
SURI's best seller, Heads Subscription Plan (US/UK Only), sells £4.49 on trysuri.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check trysuri.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SURI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SURI advertises on Facebook and Instagram and on Google, where its offers often run. Check trysuri.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SURI?
SURI sells on its own website, trysuri.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SURI?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 110 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SURI growing?
Yes. Gravity by Benchr estimates about 632,900 visits to trysuri.com in September 2026, up 11% in a month and up 16% over three months. SURI ranks #12 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SURI use?
Gravity by Benchr identifies trysuri.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SURI's ad budget?
Gravity by Benchr does not publish a spend figure for SURI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, SURI ranks #12 of 8,226 by estimated traffic. Its closest competitors on the same market are MyVariations, Autobrush®, Oral-B, illume, Molarclean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SURI.