Brand page · Personal Care · United States
illume: 117K visits a month, 132 active Meta ads, Gravity score 506.
illume — illume is a brand that sells advanced 3-in-1 electric toothbrushes designed for deep cleaning, plaque removal, teeth whitening, and gum care protection. In September 2026 yourillume.com drew an estimated 117K visits, down 26% on the month before. It ranks #678 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
illume is a brand that sells advanced 3-in-1 electric toothbrushes designed for deep cleaning, plaque removal, teeth whitening, and gum care protection.
01 · Traffic
How much traffic illume gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
illume drew an estimated 117K visits in September 2026, down 26% on the month before and down 22% over three months.
- Worldwide#82,191of 4.5M sites · Top 5%
- In United States#27,014of 1.2M sites · Top 5%
- Personal Care, worldwide#3,981of 215,119 brands · Top 5%
- Personal Care, United States#678of 33,626 brands · Top 5%
117K
estimated visits in September
1 mo ▼ −26.4%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about illume.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
illume holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What illume sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
illume sells on Shopify, 65% of its catalogue in stock. The best seller is Illumé Toothbrush Kit White, at US$269.95, followed by Illumés Toothbrush Kit Black and Illumé Purple Color Correcting Toothpaste.
#1Illumé Toothbrush Kit WhiteillumeUS$269.95In stock
#2Illumés Toothbrush Kit BlackillumeUS$269.95In stock
#3Illumé Purple Color Correcting ToothpasteillumeUS$24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places illume in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 90% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$269.95
- Currency
- USD
04 · Ads
What illume is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
illume runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (text).
3 in 1 ToothbrushIllume6 Oct 2026video
3 in 1 ToothbrushIllume6 Oct 2026video
3 in 1 ToothbrushIllume6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026illume dental Care LLCverified
Text ad20 Oct 2026illume dental Care LLCverified
Text ad19 Oct 2026illume dental Care LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about illume.
The creators who tag @smileillume on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who illume competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for illume among Personal Care brands in United States. The closest is Autobrush®, then Molarclean, Oral-B, Oral-B India, TAO Clean, Oclean.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Autobrush®tryautobrush.com | |||||||
| Molarcleanmolarclean.com | |||||||
| Oral-Boralb.co.uk | |||||||
| Oral-B Indiaoral-b.co.in | |||||||
| TAO Cleantaoclean.com | |||||||
| Ocleanoclean.com |
07 · Company
The company behind illume.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
illume is a company based in Charleston, United States, on a domain registered in February 2026.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Charleston
- Founded
- Data not available
- Domain registered
- 10 Feb 2026
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yourillume.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about illume
What people ask Google about illume.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is illume legit?
According to Gravity by Benchr, illume is a brand based in Charleston, United States: its website has existed since February 2026, it sells on a Shopify store, it has 269,132 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is illume?
illume is a brand that sells advanced 3-in-1 electric toothbrushes designed for deep cleaning, plaque removal, teeth whitening, and gum care protection. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does illume cost?
illume's best seller, Illumé Toothbrush Kit White, sells US$269.95 on yourillume.com. 65% of the catalogue is in stock. Gravity does not track prices daily: check yourillume.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a illume discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: illume advertises on Facebook and Instagram and on Google, where its offers often run. Check yourillume.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy illume?
illume sells on its own website, yourillume.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind illume?
Gravity by Benchr records a company based in Charleston, United States, whose domain was registered in 2026. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is illume doing well?
Not at the moment. Gravity by Benchr estimates about 117,000 visits to yourillume.com in September 2026, down 26% in a month and down 22% over three months. illume ranks #678 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does illume use?
Gravity by Benchr identifies yourillume.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does illume spend on Meta ads?
Gravity by Benchr does not publish a spend figure for illume on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, illume ranks #678 of 33,626 by estimated traffic. Its closest competitors on the same market are Autobrush®, Molarclean, Oral-B, Oral-B India, TAO Clean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with illume.