Brand page · Clothing · Australia
TULIO: 94.2K visits a month, 126 active Meta ads, Gravity score 527.
TULIO — TULIO Fashion is an Australian online store specializing in affordable fashion for mature women, offering plus size clothing in sizes 8-22/24 with timeless and trendy designs. In September 2026 tulio.com.au drew an estimated 94.2K visits, down 11% on the month before. It ranks #357 of 12,275 Clothing brands in Australia and holds a 4.1 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TULIO Fashion is an Australian online store specializing in affordable fashion for mature women, offering plus size clothing in sizes 8-22/24 with timeless and trendy designs.
01 · Traffic
How much traffic TULIO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TULIO drew an estimated 94.2K visits in September 2026, down 11% on the month before and down 24% over three months.
- Worldwide#98,591of 4.5M sites · Top 5%
- In Australia#2,229of 105K sites · Top 5%
- Clothing, worldwide#9,420of 459,295 brands · Top 5%
- Clothing, Australia#357of 12,275 brands · Top 5%
94.2K
estimated visits in September
1 mo ▼ −11.1%4 mo ▼ −23.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TULIO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TULIO holds 4.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 50% of customers give five stars and 8% one star.
Clothing Store Women's Clothing Store Underwear Store Lingerie Store Men's Clothing Store Plus Size Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TULIO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TULIO sells on Shopify, 98% of its catalogue in stock. The best seller is Gianna Pants - Black, at A$59.95, followed by Gianna Pants Petite - Black and Gianna Pants - Navy.
#1Gianna Pants - BlackTULIOA$59.95In stock
#2Gianna Pants Petite - BlackTULIOA$59.95In stock
#3Gianna Pants - NavyTULIOA$59.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TULIO in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 67% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$55.76
- Currency
- AUD
04 · Ads
What TULIO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TULIO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
😍 Why Stacey Loves the LaniTulio6 Oct 2026video
Small Bag. Big Difference.Tulio6 Oct 2026video
Donna Curve Pants - BlackTulio5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tulio Pty Ltdverified
Text ad20 Oct 2026Tulio Pty Ltdverified
Text ad20 Oct 2026Tulio Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TULIO.
The creators who tag @tuliofashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who TULIO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TULIO among Clothing brands in Australia. The closest is Jean Jail, then White, birdsnest, Frankie & Co Clothing, blushwarragul.com.au, Basic State.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jean Jailjeanjail.com.au | |||||||
| Whitewhiteandco.com.au | |||||||
| birdsnestbirdsnest.com.au | |||||||
| Frankie & Co Clothingfrankieandco.com.au | |||||||
| blushwarragul.com.aublushwarragul.com.au | |||||||
| Basic Statebasicstate.com.au |
07 · Company
The company behind TULIO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TULIO is a company based in Geebung, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Geebung
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tulio.com.au · Shopify · AUD
- Catalogue
- 291 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TULIO
What people ask Google about TULIO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TULIO legit?
According to Gravity by Benchr, TULIO is a brand based in Geebung, Australia: it sells on a Shopify store, it has 12,918 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TULIO reviews: is it worth it?
Customers rate TULIO 4.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 50% give five stars, 8% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TULIO?
TULIO Fashion is an Australian online store specializing in affordable fashion for mature women, offering plus size clothing in sizes 8-22/24 with timeless and trendy designs. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TULIO prices: how much is it?
TULIO's best seller, Gianna Pants - Black, sells A$59.95 on tulio.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check tulio.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TULIO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TULIO advertises on Facebook and Instagram and on Google, where its offers often run. Check tulio.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TULIO?
TULIO sells on its own website, tulio.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is TULIO doing well?
Not at the moment. Gravity by Benchr estimates about 94,200 visits to tulio.com.au in September 2026, down 11% in a month and down 24% over three months. TULIO ranks #357 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TULIO use?
Gravity by Benchr identifies tulio.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TULIO's ad budget?
Gravity by Benchr does not publish a spend figure for TULIO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, TULIO ranks #357 of 12,275 by estimated traffic. Its closest competitors on the same market are Jean Jail, White, birdsnest, Frankie & Co Clothing, blushwarragul.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TULIO.