Brand page · Clothing · Australia
TWL: 279K visits a month, 497 active Meta ads, Gravity score 507.
TWL — TWL is an Australian retailer specializing in active wear, training gear, and footwear for men and women. The company focuses on high-performance apparel and equipment for hybrid athletes who engage in activities like running, lifting, and conditioning. In September 2026 twl.com.au drew an estimated 279K visits, up 7% on the month before. It ranks #120 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TWL is an Australian retailer specializing in active wear, training gear, and footwear for men and women. The company focuses on high-performance apparel and equipment for hybrid athletes who engage in activities like running, lifting, and conditioning.
01 · Traffic
How much traffic TWL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TWL drew an estimated 279K visits in September 2026, up 7% on the month before and up 10% over three months.
- Worldwide#39,743of 4.5M sites · Top 1%
- In Australia#804of 105K sites · Top 1%
- Clothing, worldwide#3,489of 459,295 brands · Top 1%
- Clothing, Australia#120of 12,275 brands · Top 1%
279K
estimated visits in September
1 mo ▲ +7.1%4 mo ▲ +10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TWL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TWL holds 3.1 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Outerwear Store Winterwear Store Shoe Store Men's Clothing Store Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TWL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TWL sells on Shopify, 100% of its catalogue in stock. The best seller is Priority Despatch, at A$4.99, followed by TWL - ULTRA SPEED JUMP ROPE and TWL - Gift Cards - Starting from $15AUD (E-Cards).
#1Priority DespatchTWLA$4.99In stock
#2TWL - ULTRA SPEED JUMP ROPETWLA$19.00In stock
#3TWL - Gift Cards - Starting from $15AUD (E-Cards)TWLA$15.00–A$1,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TWL in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 81% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$103.91
- Currency
- AUD
04 · Ads
What TWL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TWL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Refine Scarlet & True CharcoalTWL8 Oct 2026video
Gym tees that don't look like gym teesTWL8 Oct 2026video
Halloween Tee | Gym ReaperTWL7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026长沙双瑜未来信息技术有限公司verified
Text ad21 Oct 2026长沙双瑜未来信息技术有限公司verified
Text ad21 Oct 2026The WOD Life Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TWL.
The creators who tag @twl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @twl on Instagram, led by Zane Shellabear-Healey (12.2K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZane Shellabear-Healey@zanehealey · 🇦🇺 AU | Fitness sport bodybuilding Creator | 12.2K | 2.9% | 7 | Tagged @twl |
06 · Competitors according to Gravity
Who TWL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TWL among Clothing brands in Australia. The closest is NOBULL, then Velites, nl.gymshark.com, CONDITION, icaniwill.se, traininn.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NOBULLnobullproject.com | |||||||
| Veliteseu.velitessport.com | |||||||
| nl.gymshark.comnl.gymshark.com | |||||||
| CONDITIONconditionwear.com | |||||||
| icaniwill.seicaniwill.se | |||||||
| traininn.comtraininn.com |
07 · Company
The company behind TWL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TWL is a company based in Ridleyton, Australia, founded in 2013 according to LinkedIn. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Ridleyton
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twl.com.au · Shopify · AUD
- Catalogue
- 3,504 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TWL
What people ask Google about TWL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TWL legit?
According to Gravity by Benchr, TWL is a brand based in Ridleyton, Australia: it sells on a Shopify store, it employs 35 people on LinkedIn, it has 506,436 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does TWL sell?
TWL is an Australian retailer specializing in active wear, training gear, and footwear for men and women. The company focuses on high-performance apparel and equipment for hybrid athletes who engage in activities like running, lifting, and conditioning. Gravity by Benchr classifies it under Clothing, with Activewear making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does TWL cost?
TWL's best seller, Priority Despatch, sells A$4.99 on twl.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check twl.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TWL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TWL advertises on Facebook and Instagram and on Google, where its offers often run. Check twl.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TWL?
TWL sells on its own website, twl.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TWL?
Gravity by Benchr records a company based in Ridleyton, Australia, founded in 2013 according to LinkedIn, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TWL doing well?
Yes. Gravity by Benchr estimates about 279,300 visits to twl.com.au in September 2026, up 7% in a month and up 10% over three months. TWL ranks #120 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TWL use?
Gravity by Benchr identifies twl.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TWL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TWL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, TWL ranks #120 of 12,275 by estimated traffic. Its closest competitors on the same market are NOBULL, Velites, nl.gymshark.com, CONDITION, icaniwill.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TWL.