Brand page · Clothing · Sweden
ICIW: 154K visits a month, 1,552 active Meta ads.
ICIW — ICIW Sportswear is a Swedish brand that creates high quality training clothes and gym wear for athletes. In September 2026 icaniwill.se drew an estimated 154K visits, down 27% on the month before. It ranks #32 of 1,542 Clothing brands in Sweden and holds a 4.1 Trustpilot rating over 9,797 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ICIW Sportswear is a Swedish brand that creates high quality training clothes and gym wear for athletes.
01 · Traffic
How much traffic ICIW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ICIW drew an estimated 154K visits in September 2026, down 27% on the month before and up 1% over three months.
- Worldwide#65,427of 4.5M sites · Top 5%
- In Sweden#517of 27.3K sites · Top 5%
- Clothing, worldwide#6,067of 459,295 brands · Top 5%
- Clothing, Sweden#32of 1,542 brands · Top 5%
154K
estimated visits in September
1 mo ▼ −27.2%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ICIW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ICIW holds 4.1 out of 5 on Trustpilot over 9,797 reviews, 912 of them in the last twelve months: 69% of customers give five stars and 12% one star. That volume places ICIW in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Men's Clothing Store Streetwear Store Sportswear Store Activewear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ICIW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ICIW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ICIW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ICIW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ICIW runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
ICIW Smooth Seamless TightsICANIWILL14 Oct 2026video
ICANIWILL | New MirageICANIWILL14 Oct 2026video
ICANIWILL | New MirageICANIWILL14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ICANIWILL ABverified
Text ad21 Oct 2026ICANIWILL ABverified
Text ad21 Oct 2026ICANIWILL ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ICIW.
The creators who tag @icaniwill on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ICIW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ICIW among Clothing brands in Sweden. The closest is Pursue Fitness, then intusapparel.com, Echt, SQUATWOLF, nl.gymshark.com, CONDITION.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pursue Fitnesspursuefitness.com | |||||||
| intusapparel.comintusapparel.com | |||||||
| Echtecht.com.au | |||||||
| SQUATWOLFsquatwolf.com | |||||||
| nl.gymshark.comnl.gymshark.com | |||||||
| CONDITIONconditionwear.com |
07 · Company
The company behind ICIW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ICIW is a company based in Sweden. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icaniwill.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ICIW
What people ask Google about ICIW.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ICIW a legit company?
According to Gravity by Benchr, ICIW is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 341,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ICIW reviews: is it worth it?
Customers rate ICIW 4.1 out of 5 on Trustpilot over 9,797 reviews, 912 of them in the last twelve months: 69% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ICIW sell?
ICIW Sportswear is a Swedish brand that creates high quality training clothes and gym wear for athletes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does ICIW have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ICIW advertises on Facebook and Instagram and on Google, where its offers often run. Check icaniwill.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is ICIW doing well?
Yes. Gravity by Benchr estimates about 153,500 visits to icaniwill.se in September 2026, down 27% in a month and up 1% over three months. ICIW ranks #32 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ICIW's ad budget?
Gravity by Benchr does not publish a spend figure for ICIW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, ICIW ranks #32 of 1,542 by estimated traffic. Its closest competitors on the same market are Pursue Fitness, intusapparel.com, Echt, SQUATWOLF, nl.gymshark.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ICIW.