Brand page · Party & Celebration
Typo: 476K visits a month, 216 active Meta ads.
Typo — Typo is a brand that sells products described as anything but ordinary, with operations in the UK and South Africa. In September 2026 typo.com drew an estimated 476K visits, up 9% on the month before. It ranks #1 of 1,637 Party & Celebration brands and holds a 1.7 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Typo is a brand that sells products described as anything but ordinary, with operations in the UK and South Africa.
01 · Traffic
How much traffic Typo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Typo drew an estimated 476K visits in September 2026, up 9% on the month before and up 34% over three months.
- Worldwide#25,827of 4.5M sites · Top 1%
- In Australia#505of 105K sites · Top 1%
- Party & Celebration, worldwide#56of 46,327 brands · Top 1%
- Party & Celebration, Australia#1of 1,637 brands · Top 1%
476K
estimated visits in September
1 mo ▲ +8.9%4 mo ▲ +33.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Typo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Typo holds 1.7 out of 5 on Trustpilot over 128 reviews, 18 of them in the last twelve months: 19% of customers give five stars and 68% one star. That volume places Typo in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Typo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Typo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Typo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Typo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Typo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Limited Time Only 🚨Typo7 Oct 2026video
Limited Time Only 🚨Typo7 Oct 2026video
Limited Time Only 🚨Typo7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Typo.
The creators who tag @typoshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @typoshop on Instagram, led by Joe Whale AKA Doodle Boy (207K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoe Whale AKA Doodle Boy@thejoewhale · 🇬🇧 GB | Photography visual arts Creator | 207K | 1.5% | 3 | Tagged @typoshop |
06 · Competitors according to Gravity
Who Typo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Typo among Party & Celebration brands. The closest is Bellroy, then Andar, Thewalletstore, Kings Loot, Qcases Store, Case-Mate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bellroybellroy.com | |||||||
| Andarandar.com | |||||||
| Thewalletstorethewalletstore.in | |||||||
| Kings Lootkingsloot.com | |||||||
| Qcases Storeqcaseeg.com | |||||||
| Case-Matecase-mate.com |
07 · Company
The company behind Typo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Typo is an e-commerce brand, on a domain registered in February 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 21 Feb 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- typo.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Typo
What people ask Google about Typo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Typo legit?
According to Gravity by Benchr, Typo is a brand: its website has existed since February 1996, it sells on a Salesforce_commerce store, it has 612,578 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Typo reviews: is it worth it?
Customers rate Typo 1.7 out of 5 on Trustpilot over 128 reviews, 18 of them in the last twelve months: 19% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Typo sell?
Typo is a brand that sells products described as anything but ordinary, with operations in the UK and South Africa. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Does Typo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Typo advertises on Facebook and Instagram, where its offers often run. Check typo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Typo?
Typo sells on its own website, typo.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Typo?
Gravity by Benchr records a company, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Typo growing?
Yes. Gravity by Benchr estimates about 476,300 visits to typo.com in September 2026, up 9% in a month and up 34% over three months. Typo ranks #1 of 1,637 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Typo use?
Gravity by Benchr identifies typo.com as a Salesforce_commerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
How much does Typo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Typo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands?
Among Party & Celebration brands in the Gravity by Benchr index, Typo ranks #1 of 1,637 by estimated traffic. Its closest competitors on the same market are Bellroy, Andar, Thewalletstore, Kings Loot, Qcases Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Typo.