Brand page · Outdoor Recreation · United States
Ugly Stik: 216K visits a month, 91 active Meta ads, Gravity score 546.
Ugly Stik — Ugly Stik Fishing is an American brand that manufactures fishing rods and related equipment. The company offers a range of products including rods, reels, tools, accessories, and apparel for freshwater and saltwater fishing. In September 2026 uglystik.com drew an estimated 216K visits, down 15% on the month before. It ranks #118 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ugly Stik Fishing is an American brand that manufactures fishing rods and related equipment. The company offers a range of products including rods, reels, tools, accessories, and apparel for freshwater and saltwater fishing.
01 · Traffic
How much traffic Ugly Stik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ugly Stik drew an estimated 216K visits in September 2026, down 15% on the month before and down 27% over three months.
- Worldwide#49,250of 4.5M sites · Top 5%
- In United States#16,139of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#673of 101,136 brands · Top 1%
- Outdoor Recreation, United States#118of 14,873 brands · Top 1%
216K
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −26.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ugly Stik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ugly Stik holds 2.6 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fishing Store Bait Shop Hunting and Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ugly Stik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ugly Stik sells on Shopify, 94% of its catalogue in stock. The best seller is 50th Anniversary Spinning Combo, at US$50.00, followed by GX2™ Spinning Rod and GX2™ Spinning Combo.
#150th Anniversary Spinning ComboUgly StikUS$50.00In stock
#2GX2™ Spinning RodUgly StikUS$59.95In stock
#3GX2™ Spinning ComboUgly StikUS$79.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ugly Stik in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 86% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$94.95
- Currency
- USD
04 · Ads
What Ugly Stik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ugly Stik runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2023 (image, text, video).
Saltwater Best SellersUgly Stik4 Oct 2026image
Spend $175, Get $30Ugly Stik4 Oct 2026image
Saltwater Best SellersUgly Stik4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
Text ad21 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
Text ad21 Oct 2026Pure Fishing, Inc., a Subsidiary of Jarden Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ugly Stik.
The creators who tag @uglystik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uglystik on Instagram, led by Tight Lines (12.3K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTight Lines@tight____lines · 🇺🇸 US | Pets nature Creator | 12.3K | — | 9 | Tagged @uglystik |
06 · Competitors according to Gravity
Who Ugly Stik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ugly Stik among Outdoor Recreation brands in United States. The closest is Abu Garcia Fishing, then KastKing, Piscifun, Pure Fishing, Daiwa, sportfishtackle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Abu Garcia Fishingabugarcia.com | |||||||
| KastKingkastking.com | |||||||
| Piscifunpiscifun.com | |||||||
| Pure Fishingpurefishing.com | |||||||
| Daiwadaiwa.us | |||||||
| sportfishtackle.comsportfishtackle.com |
07 · Company
The company behind Ugly Stik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ugly Stik is a company based in Columbia, United States, on a domain registered in April 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Columbia
- Founded
- Data not available
- Domain registered
- 18 Apr 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uglystik.com · Shopify · USD
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ugly Stik
What people ask Google about Ugly Stik.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ugly Stik legit?
According to Gravity by Benchr, Ugly Stik is a brand based in Columbia, United States: its website has existed since April 1999, it sells on a Shopify store, it has 173,371 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Ugly Stik sell?
Ugly Stik Fishing is an American brand that manufactures fishing rods and related equipment. The company offers a range of products including rods, reels, tools, accessories, and apparel for freshwater and saltwater fishing. Gravity by Benchr classifies it under Outdoor Recreation, with Fishing making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ugly Stik expensive?
Ugly Stik's best seller, 50th Anniversary Spinning Combo, sells US$50.00 on uglystik.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check uglystik.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ugly Stik promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ugly Stik advertises on Facebook and Instagram and on Google, where its offers often run. Check uglystik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ugly Stik?
Ugly Stik sells on its own website, uglystik.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ugly Stik?
Gravity by Benchr records a company based in Columbia, United States, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ugly Stik growing?
Not at the moment. Gravity by Benchr estimates about 215,500 visits to uglystik.com in September 2026, down 15% in a month and down 27% over three months. Ugly Stik ranks #118 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ugly Stik use?
Gravity by Benchr identifies uglystik.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ugly Stik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ugly Stik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Ugly Stik ranks #118 of 14,873 by estimated traffic. Its closest competitors on the same market are Abu Garcia Fishing, KastKing, Piscifun, Pure Fishing, Daiwa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ugly Stik.